Loading Time Can Affect Serps

dotker · 04-11-2010, 09:41 PM

So loading time can affect SERPS now?

Official Google Webmaster Central Blog: Using site speed in web search ranking

I find this a really good thing as it helps the web save some bandwidth & time. I really hate slow loading sites.

sonicadam123 · 04-12-2010, 02:08 AM

i heard about that, it's pretty cool

my only question is will it mean that google penalise people for using Analytics/Adsense etc as there code notoriously slows down sites

and that would be a bit of a kick in the teeth

**enlytend** · 04-12-2010, 04:20 AM

Those of us who keep track of that sort of thing have known that was in the works since late last year - Google did practically everything but take out a Superbowl ad announcing it.

Quote:

my only question is will it mean that google penalise people for using Analytics/Adsense etc as there code notoriously slows down sites

Analytics won't do much harm as that loads after the rest of the page anyway. One block of Adsense probably won't affect you much either. Maxing out your adsense? That may be another story...
????: NamePros.com http://www.namepros.com/search-engines/650437-loading-time-can-affect-serps.html

From the blog post:

Quote:

While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation

So yeah, don't load your pages with a lot of **** but relevance is still more important. And if your competitor's pages load lightening-fast, you have work to do.

digital29 · 04-12-2010, 09:25 AM

Many webmasters are mad about this decision..but I personally like it.
I always make my blogs load faster than 3-4 seconds..so I don`t think I`ll have any problem

whitebark · 04-12-2010, 11:20 AM

It does favour those who can afford their own servers vs those who must rely on shared servers. That's not very friendly of google!

**enlytend** · 04-12-2010, 12:36 PM

Quote:

It does favour those who can afford their own servers vs those who must rely on shared servers. That's not very friendly of google!

Especially if it's a shared hosting plan that doesn't support mod_gzip or mod_deflate (many shared plans don't - because of the additional load it puts on the server).

Mesa SEO Solutions · 04-12-2010, 05:23 PM

This could be a game changer in the industry as a whole. This will separate the true SEO's from the SINO (SEO In Name Only)crowd.

franky123 · 04-13-2010, 02:30 AM

Originally Posted by dotker

So loading time can affect SERPS now?
????: NamePros.com http://www.namepros.com/showthread.php?t=650437

Official Google Webmaster Central Blog: Using site speed in web search ranking

I find this a really good thing as it helps the web save some bandwidth & time. I really hate slow loading sites.

Thanks to share link with us. I think, loading time affect SERPS is hidden point and most of the webmasters are not familiar with it.

**enlytend** · 04-13-2010, 04:09 AM

Quote:

This could be a game changer in the industry as a whole. This will separate the true SEO's from the SINO (SEO In Name Only)crowd.

Hah! You mean the "I wrote description and keyword metas, stuffed a bunch of keywords in my sh**ty wikipedia-redux content and got 1000 spammy directory/blog/forum links" crowd

? The ones who live and die by TBPR? The ones who couldn't name 3 bona-fide leaders in the industry if you let them google it?
????: NamePros.com http://www.namepros.com/showthread.php?t=650437

IMO, Unfortunately not all that much, but every little bit helps.

Mesa SEO Solutions · 04-13-2010, 08:20 PM

Well, I downloaded Firebug and ran a speed check on my site and found the answers were great if you are a coder. Fixing these problems will be difficult for those without coding experience. It is not as simple as renaming a tag.

mekongtours · 04-13-2010, 11:59 PM

I think it is necessary, if the site works slowly, no one can be expected, it looks like the update, it should be fast and flexible.

sonicadam123 · 04-14-2010, 02:42 AM

I do think it's a good thing for me.. but that's because according to google my site loads faster than 86% of sites, guess that's alright lol! seems like an extra reason not to use flash sites.

Originally Posted by franky123

Thanks to share link with us. I think, loading time affect SERPS is hidden point and most of the webmasters are not familiar with it.

I wouldn't say it's hidden
????: NamePros.com http://www.namepros.com/showthread.php?t=650437

it's just new .. word will get round .. especially if webmasters subscribe to Google's webmaster blog

**enlytend** · 04-14-2010, 05:59 AM

Quote:

Well, I downloaded Firebug and ran a speed check on my site and found the answers were great if you are a coder. Fixing these problems will be difficult for those without coding experience. It is not as simple as renaming a tag.

It isn't TOO bad - most sites I've looked at, it seems to come down mainly to compression, cache, and optimizing javascript/css/images.
????: NamePros.com http://www.namepros.com/showthread.php?t=650437

Code on most of my sites (not counting old ones that I plan to rework ... someday ...) was pretty well optimized to begin with. When they first started talking about it I went around and minified all my javascript files and moved as many as possible to the end of the source code. Still need to clean up cacheing on a bunch of my sites. That's one of those things I don't like to implement while I'm still making a lot of changes because it's a nuisance during testing, but then once the site's up and running it tends to get forgotten. Another thing to add to my checklist.

Compression won't be an option for many sites that are on shared hosts - most of them are reluctant to implement it because it takes up a lot of system resources. You can do it if you're on a dedicated or a VPS, but then those platforms are faster to begin with.

Mesa SEO Solutions · 04-14-2010, 06:07 PM

Originally Posted by enlytend

It isn't TOO bad - most sites I've looked at, it seems to come down mainly to compression, cache, and optimizing javascript/css/images.
????: NamePros.com http://www.namepros.com/showthread.php?t=650437

Code on most of my sites (not counting old ones that I plan to rework ... someday ...) was pretty well optimized to begin with. When they first started talking about it I went around and minified all my javascript files and moved as many as possible to the end of the source code. Still need to clean up cacheing on a bunch of my sites. That's one of those things I don't like to implement while I'm still making a lot of changes because it's a nuisance during testing, but then once the site's up and running it tends to get forgotten. Another thing to add to my checklist.

Compression won't be an option for many sites that are on shared hosts - most of them are reluctant to implement it because it takes up a lot of system resources. You can do it if you're on a dedicated or a VPS, but then those platforms are faster to begin with.

Your points are very well taken here. As I see it these are not items that most website owners are going to be able to handle themselves. This could cause problems for many.

hazelg · 04-15-2010, 12:39 AM

This is one feature that we should consider now because of Google caffeine.

Mesa SEO Solutions · 04-15-2010, 07:35 PM

Originally Posted by hazelg

This is one feature that we should consider now because of Google caffeine.

This is one part of SEO that should be considered not because of Caffeine but because Google says its important. It will also provide lots to talk about... Yea, something new.

72Reasons · 04-16-2010, 05:37 PM

I just heard about this and I started looking into it and I got very confused. It will require more than simply changing some tags.

sonicadam123 · 04-17-2010, 01:35 AM

apparently it affects around 1% of websites? not sure how true this is

but it will become more important as time goes on

duia · 04-18-2010, 07:29 AM

For the long run, it is really a necessity to regard loading time as a factor of SERP.
Loading time has a side effect on one site. You see, if visitors need much time to open one site, it is obvious that this site can't leave a good impression on these visitors.

ePag · 04-18-2010, 08:03 AM

A page should lost fast and provide the information the user wants faster!

I have to agree that sites that load slow should lose their SERP's in favor of sites that load faster and with better content.

Jolin · 04-18-2010, 08:21 AM

Looks like it's time to trim the file size and take out the java script from loading. I would agree that it's about time that google take this seriously.

andr69 · 04-20-2010, 04:39 AM

Loading time is quite significant characteristic of a website's quality - so of course it can help your website to outrun the competitors if its rather short and to achieve the first SERP places!

hazelg · 04-22-2010, 10:00 AM

As posted awhile ago in some thread, yes it does. This has also something to do with the new Google Caffeine.

Mesa SEO Solutions · 04-22-2010, 12:05 PM

How this will ultimately affect the SERP's will be debated for years to come. What gets lost in the discussion is that this can provide more visitors. A few fixes will greatly improve load times which could translate into more visitors and potentially more customers.

2tired2sleep · 04-23-2010, 07:57 AM

Originally Posted by sonicadam123

apparently it affects around 1% of websites? not sure how true this is
????: NamePros.com http://www.namepros.com/showthread.php?t=650437

but it will become more important as time goes on

I also read the official google announcement and yes, it says, only 1% of searches are even effected by this "speed factor" and then it is only one of many factors.
The more important thing has always been that if your site is slow to load, people will leave. It is one thing to get people to your site (good rankings), it is another thing to KEEP PEOPLE AT YOUR SITE (which requires GOOD content that doesn't take forever to load)!
Remember the HUMANS!

04-11-2010, 09:41 PM	THREAD STARTER #1 (permalink)
dotker NamePros Regular Join Date: Apr 2009 Posts: 775	Loading Time Can Affect Serps So loading time can affect SERPS now? Official Google Webmaster Central Blog: Using site speed in web search ranking I find this a really good thing as it helps the web save some bandwidth & time. I really hate slow loading sites. __________________ Dotker Online Services LaUnion.ORG on Bido Auctions

04-12-2010, 02:08 AM	#2 (permalink)
sonicadam123 New Member Join Date: Apr 2010 Posts: 17 Follow @bestplugins_wp	i heard about that, it's pretty cool my only question is will it mean that google penalise people for using Analytics/Adsense etc as there code notoriously slows down sites and that would be a bit of a kick in the teeth __________________ Best WordPress Plugins \| SEO WordPress Plugins

04-12-2010, 09:25 AM	#4 (permalink)
digital29 NamePros Member Join Date: Feb 2010 Posts: 99	Many webmasters are mad about this decision..but I personally like it. I always make my blogs load faster than 3-4 seconds..so I don`t think I`ll have any problem __________________ La Jolla Real Estate Home Loans Real Estate News

04-12-2010, 11:20 AM	#5 (permalink)
whitebark Part-Time Zombie Join Date: Jul 2006 Location: Canada Posts: 3,465	It does favour those who can afford their own servers vs those who must rely on shared servers. That's not very friendly of google! __________________ BLAH!

04-12-2010, 05:23 PM	#7 (permalink)
Mesa SEO Solutions NamePros Member Join Date: Sep 2008 Location: arizona Posts: 137	This could be a game changer in the industry as a whole. This will separate the true SEO's from the SINO (SEO In Name Only)crowd. __________________ Google Places Local SEO Services Tucson Phoenix Scottsdale SEO Google Places Citations Tucson Phoenix Glendale Scottsdale Flagstaff Yuma Google Places Citations Tempe Mesa Chandler

04-13-2010, 08:20 PM	#10 (permalink)
Mesa SEO Solutions NamePros Member Join Date: Sep 2008 Location: arizona Posts: 137	Well, I downloaded Firebug and ran a speed check on my site and found the answers were great if you are a coder. Fixing these problems will be difficult for those without coding experience. It is not as simple as renaming a tag. __________________ Google Places Local SEO Services Tucson Phoenix Scottsdale SEO Google Places Citations Tucson Phoenix Glendale Scottsdale Flagstaff Yuma Google Places Citations Tempe Mesa Chandler

04-13-2010, 11:59 PM	#11 (permalink)
mekongtours New Member Join Date: Jan 2010 Posts: 5	I think it is necessary, if the site works slowly, no one can be expected, it looks like the update, it should be fast and flexible. __________________ Tư vấn luật \| ho chi minh city tour \| Mekong tours

04-15-2010, 12:39 AM	#15 (permalink)
hazelg NamePros Member Join Date: Apr 2010 Posts: 66	This is one feature that we should consider now because of Google caffeine. __________________ Website design Brisbane Computer repairs Brisbane

04-16-2010, 05:37 PM	#17 (permalink)
72Reasons New Member Join Date: Mar 2010 Posts: 8	I just heard about this and I started looking into it and I got very confused. It will require more than simply changing some tags. __________________ Tucson Dentist Cosmetic Family Dental Crowns and Tucson Dental Care Teeth Whitening Porcelain Veneers Crowns Dentist

04-17-2010, 01:35 AM	#18 (permalink)
sonicadam123 New Member Join Date: Apr 2010 Posts: 17 Follow @bestplugins_wp	apparently it affects around 1% of websites? not sure how true this is but it will become more important as time goes on __________________ Best WordPress Plugins \| SEO WordPress Plugins

04-18-2010, 07:29 AM	#19 (permalink)
duia New Member Join Date: Apr 2010 Posts: 11	For the long run, it is really a necessity to regard loading time as a factor of SERP. Loading time has a side effect on one site. You see, if visitors need much time to open one site, it is obvious that this site can't leave a good impression on these visitors. __________________ Online Business Guide

04-18-2010, 08:03 AM	#20 (permalink)
ePag NamePros Member Join Date: Apr 2010 Posts: 31	A page should lost fast and provide the information the user wants faster! I have to agree that sites that load slow should lose their SERP's in favor of sites that load faster and with better content. __________________ ePagini

04-18-2010, 08:21 AM	#21 (permalink)
Jolin New Member Join Date: Dec 2009 Posts: 20	Looks like it's time to trim the file size and take out the java script from loading. I would agree that it's about time that google take this seriously. __________________ Wastewater System Technology \| Stablilization Ponds \| Solid Bowl Centrifuge Types of Aquarium Fish \| Aquarium Store \| Goldfish Species \| Marine Coral Tank

04-20-2010, 04:39 AM	#22 (permalink)
andr69 Account Suspended Join Date: Nov 2008 Location: Russia Posts: 622	Loading time is quite significant characteristic of a website's quality - so of course it can help your website to outrun the competitors if its rather short and to achieve the first SERP places!

04-22-2010, 10:00 AM	#23 (permalink)
hazelg NamePros Member Join Date: Apr 2010 Posts: 66	As posted awhile ago in some thread, yes it does. This has also something to do with the new Google Caffeine. __________________ Website design Brisbane Computer repairs Brisbane

04-22-2010, 12:05 PM	#24 (permalink)
Mesa SEO Solutions NamePros Member Join Date: Sep 2008 Location: arizona Posts: 137	How this will ultimately affect the SERP's will be debated for years to come. What gets lost in the discussion is that this can provide more visitors. A few fixes will greatly improve load times which could translate into more visitors and potentially more customers. __________________ Google Places Local SEO Services Tucson Phoenix Scottsdale SEO Google Places Citations Tucson Phoenix Glendale Scottsdale Flagstaff Yuma Google Places Citations Tempe Mesa Chandler

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