Role of Meta Title Tag in SEO

seotips · 02-25-2009, 04:28 AM

Do you want to secure a top ranking in search engine result pages(SERP)?

I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.

Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.

In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.

What is the significance of Meta Title Tag

Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.

This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.

Should the Company name appear in Title Tag

Well, I would say sure if your company is really a big entity like IBM, Microsoft or Cisco or some well know brand like Sony, Phillips etc. Because people may want to search for those companies or brands with their names. But in normal cases it should not be so.

Suppose, your company is "Larry Tours and Travels" in San Francisco. Instead of writing "Welcome to the home of Larry Tours and Travels" in the title tag it would be better to write something like "tour operators, travel agents, car rental,bay area tours, san francisco tours - Larry Tours and Travel". Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through.
????: NamePros.com http://www.namepros.com/search-engines/562326-role-meta-title-tag-search-engine.html

Few tips for writing good Title tags.

Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords.

Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.

Either don't include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag.

Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears.

Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless.

I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag.
????: NamePros.com http://www.namepros.com/showthread.php?t=562326

So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site's contents are more relevant than that of your competitor's.

Article Author: Prashant K Shukla
Article Source: Depositarticles.com

mdamin76 · 02-25-2009, 11:55 PM

Good info, but this is the basic of Meta Title. Perhaps useful to newbies in website building.

shruchi nagar · 04-21-2009, 05:31 PM

I would like to appreciate you for such a nice post, Thanks for sharing.

Rik9000 · 05-04-2009, 05:11 PM

This info is great but remember that the first step is to make a good keyword research and choose those that are important for your site and you think you can compete on. After this research you can start with everything else writing your title, creating backlinks etc.

azlan · 05-04-2009, 05:58 PM

Originally Posted by Rik9000

This info is great but remember that the first step is to make a good keyword research and choose those that are important for your site and you think you can compete on. After this research you can start with everything else writing your title, creating backlinks etc.

I agree with Rik, always do your keyword research first, you will find a majority of SEO Consultants spend most of their paid time on this part of SEO.

Hafsoh · 05-07-2009, 04:06 AM

Nice post! The Title Tag is arguably the single most important element of on page optimization. Take the time to develop your title tags carefully, make sure you have a good keyword foundation from which to draw and that every page has its own unique title reflecting the subject and keyword terms being optimized for.

varunsharma23 · 05-10-2009, 11:25 PM

it is nice post and lot of info about mate tag.thanks

angilina · 05-11-2009, 06:02 AM

This information is very accurate. Many people do not realize the fact that we need to write titles for our users: titles that describe the content of the page, the best.

"Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking"

Very true: Using irrelevant/or repeating keywords in titles do not help.

anhblog.net · 05-11-2009, 08:23 AM

nice post

dotker · 05-29-2009, 04:14 PM

appreciate the post and you are right about meta title tags..

thanks a lot

iceshards · 06-03-2009, 07:11 AM

Metas are still being use by SEs. They look into it.

seopowers · 06-04-2009, 01:21 PM

: thanks for posting.. this will surely help me. now a days.. i m doing SEO for my site

ObamaBecj · 06-08-2009, 10:01 AM

This is great information on the importance of Meta Title Tag in Search Engine Optimization. The topic referred in this post will surely will be very useful for the newbie webmasters. Thanks for the article! Tons of info that helped.

GameFriends.com · 06-08-2009, 06:05 PM

Really excellent tips but I think you underestimate the power of meta data. It can take a site that is good and make it a powerhouse because of all the unique pages/content which gets created in the eyes of the SE. I like the idea of companies not using their names in the title...I just do so for the homepage more for branding reasons but other than that kws should be the focus.

RTM · 06-08-2009, 07:16 PM

Great tips, but based on experience... while meta information in the HEAD area of the site *is* indeed important and relevant it pales in comparison to the importance of what is actually on the page(s)...

Content is key!

Rob

sarahfairy · 06-08-2009, 11:51 PM

Nice information. Expecting to come more in series!

lizmarcus7 · 06-17-2009, 09:21 PM

I greatly appreciate your post here.
Thanks for sharing it.
Exchanging good ideas
is a good reason in joining forums.

Krist · 07-04-2009, 11:00 AM

Thanks for sharing information about meta tag

abrilward · 07-07-2009, 10:51 PM

Great tips you got there!..Thank you for sharing!

ScottNorfolk · 07-13-2009, 10:01 AM

This is an excellent overview for newer SEO Analysts! Thanks for taking the time to post this information!

02-25-2009, 04:28 AM	THREAD STARTER #1 (permalink)
seotips New Member Join Date: Feb 2009 Posts: 2	Role of Meta Title Tag in SEO Do you want to secure a top ranking in search engine result pages(SERP)? I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page. Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list. In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website. What is the significance of Meta Title Tag Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result. This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text. Should the Company name appear in Title Tag Well, I would say sure if your company is really a big entity like IBM, Microsoft or Cisco or some well know brand like Sony, Phillips etc. Because people may want to search for those companies or brands with their names. But in normal cases it should not be so. Suppose, your company is "Larry Tours and Travels" in San Francisco. Instead of writing "Welcome to the home of Larry Tours and Travels" in the title tag it would be better to write something like "tour operators, travel agents, car rental,bay area tours, san francisco tours - Larry Tours and Travel". Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through. ????: NamePros.com http://www.namepros.com/search-engines/562326-role-meta-title-tag-search-engine.html Few tips for writing good Title tags. Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords. Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking. Either don't include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag. Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears. Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless. I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag. ????: NamePros.com http://www.namepros.com/showthread.php?t=562326 So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site's contents are more relevant than that of your competitor's. Article Author: Prashant K Shukla Article Source: Depositarticles.com

02-25-2009, 11:55 PM	#2 (permalink)
mdamin76 NamePros Regular Join Date: Jun 2008 Location: Desert Posts: 426	Good info, but this is the basic of Meta Title. Perhaps useful to newbies in website building. __________________ Free Ringtones Download \| Shibidoo Ringtones \| Free Ringtones \| Free Polyphonic Nokia Ringtones AT&T \| Lyrics

04-21-2009, 05:31 PM	#3 (permalink)
shruchi nagar NamePros Member Join Date: Apr 2009 Posts: 27	I would like to appreciate you for such a nice post, Thanks for sharing. __________________ SEO Consultant SEO Services Guaranteed SEO

05-04-2009, 05:11 PM	#4 (permalink)
Rik9000 New Member Join Date: Dec 2008 Location: USA Posts: 11	This info is great but remember that the first step is to make a good keyword research and choose those that are important for your site and you think you can compete on. After this research you can start with everything else writing your title, creating backlinks etc. __________________ Buy soma online .. Esgic plus.. Tramadol no prescription .. Online pharmacy

05-07-2009, 04:06 AM	#6 (permalink)
Hafsoh NamePros Regular Join Date: Nov 2007 Posts: 349	Nice post! The Title Tag is arguably the single most important element of on page optimization. Take the time to develop your title tags carefully, make sure you have a good keyword foundation from which to draw and that every page has its own unique title reflecting the subject and keyword terms being optimized for. __________________ Free Directory Script ll Web Hosting UK ll UK Webmaster Forum cpanel web hosting :) Link Exchange Forum :: online shopping cart website design

05-10-2009, 11:25 PM	#7 (permalink)
varunsharma23 NamePros Member Join Date: Mar 2009 Posts: 65	it is nice post and lot of info about mate tag.thanks __________________ Winnipeg Real Estate Listings kitchen cabinets kitchen design diet pills

05-11-2009, 06:02 AM	#8 (permalink)
angilina NamePros Regular Join Date: Mar 2008 Location: www.a1newspapers.com Posts: 467	This information is very accurate. Many people do not realize the fact that we need to write titles for our users: titles that describe the content of the page, the best. "Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking" Very true: Using irrelevant/or repeating keywords in titles do not help. __________________ online data entry jobs \| make money online \| legitimate data entry jobs \| data entry at home \| make a living online \| blog

05-11-2009, 08:23 AM	#9 (permalink)
anhblog.net New Member Join Date: May 2009 Posts: 12	nice post __________________ SEO Tips and SEO Blog - Blogger Tips - SEO Tips - Blog Installation - Make a Blog

05-29-2009, 04:14 PM	#10 (permalink)
dotker NamePros Regular Join Date: Apr 2009 Posts: 762	appreciate the post and you are right about meta title tags.. thanks a lot __________________ Dotker Online Services

06-03-2009, 07:11 AM	#11 (permalink)
iceshards New Member Join Date: Jan 2008 Posts: 12	Metas are still being use by SEs. They look into it.

06-04-2009, 01:21 PM	#12 (permalink)
seopowers Account Closed Join Date: Jun 2009 Posts: 13	: thanks for posting.. this will surely help me. now a days.. i m doing SEO for my site

06-08-2009, 10:01 AM	#13 (permalink)
ObamaBecj Account Closed Join Date: Jun 2009 Location: Denvar, Colorado Posts: 4	Thanks for the article! Tons of info that helped. This is great information on the importance of Meta Title Tag in Search Engine Optimization. The topic referred in this post will surely will be very useful for the newbie webmasters. Thanks for the article! Tons of info that helped.

06-08-2009, 06:05 PM	#14 (permalink)
GameFriends.com New Member Join Date: Feb 2009 Posts: 13	Really excellent tips but I think you underestimate the power of meta data. It can take a site that is good and make it a powerhouse because of all the unique pages/content which gets created in the eyes of the SE. I like the idea of companies not using their names in the title...I just do so for the homepage more for branding reasons but other than that kws should be the focus. __________________ 100% Revenue Sharing! Get Paid NOW! Earn $$$ Game Videos, Ask a Gamer, Game News Game Reviews Game Pictures Game Guides Gamer Blogs

06-08-2009, 07:16 PM	#15 (permalink)
RTM Senior Member Join Date: Feb 2004 Location: www.adsenseworld.com Posts: 1,606 Follow @adsense_world	Great tips, but based on experience... while meta information in the HEAD area of the site is indeed important and relevant it pales in comparison to the importance of what is actually on the page(s)... Content is key! Rob __________________ See my recent posts for great BIN pricing on aged, generic domains!

06-08-2009, 11:51 PM	#16 (permalink)
sarahfairy New Member Join Date: Jun 2009 Posts: 14	Nice information. Expecting to come more in series! __________________ Information and Communication Trends! What's happening in Computers and Net? Prepare Computer Science Exams

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

06-17-2009, 09:21 PM	#17 (permalink)
lizmarcus7 Account Closed Join Date: Jun 2009 Location: Southeast Asia Posts: 57	I greatly appreciate your post here. Thanks for sharing it. Exchanging good ideas is a good reason in joining forums.

07-04-2009, 11:00 AM	#18 (permalink)
Krist Account Closed Join Date: Oct 2008 Posts: 70	Thanks for sharing information about meta tag

07-07-2009, 10:51 PM	#19 (permalink)
abrilward NamePros Member Join Date: Feb 2009 Posts: 158	Great tips you got there!..Thank you for sharing! __________________ decorative fabrics \| healthguard \| interior fabrics

07-13-2009, 10:01 AM	#20 (permalink)
ScottNorfolk New Member Join Date: Jul 2009 Posts: 14	This is an excellent overview for newer SEO Analysts! Thanks for taking the time to post this information! __________________ Denver Haunted Houses \| Colorado Haunted Houses \| Heartland Energy Colorado \| SEO Company \| Heartland Energy Colorado \| Heartland Energy Colorado \| Heartland Energy Colorado