mddv

Probably one of the most important things to have when starting a new site is a high search engine ranking. With most sites, search engines can account for up to 95% of traffic. If you're not placed in the first three pages, it's unlikely you'll get any traffic from a search engine. Google is one of the fastest growing search engines, a high listing here will guarantee you traffic. Google's results are also used by Yahoo when it's finished displaying its own results. To get a high ranking in google you need to design your pages and promotional methods around it.First let's look at how google rates pages, obviously their exact ranking system is secretbut the following gives a fair idea:

1. Google works using PageRank. This is a system that allocates a page a score depending on it's importance. This is calculated by looking at all the pages that link to it and how important they are. The more pages that link, the higher the score. The greater the rank of the page pointing to your site, the more it contributes to your page's rank. To quote some of the original google researchers: "For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when PageRank prioritizes the results". This is important. This tells us that the two most important things to ranking in google are the page's PageRank and it's Title!

2. If a page links to your page (which point 1 tells you is a requirement to any reasonable ranking), then the text of the link to your page counts towards your ranking!

3. Google makes extensive use of "Proximity". This means google looks at pages and can tell how close key words are together. So if the searcher enters "antique spectacles", then the text "antique spectacles" in your document would help slightly more than "antiques and spectacles" and much more than "antique items which include many things such as spectacles". There are ten levels of proximity that words can have.

4. Google looks at visual presentation such as:
size of text to the rest of the document and boldness of text.

5. Each keyword is looked at and ranked: Title, anchor, URL, text in a large font, text in a small font. Each applying a different weighting.

????: NamePros.com http://www.namepros.com/search-engines/48454-the-secrets-google-search-engine-ranking.html
6. Each of the factors above are calculated in with different ratings. The format of your page has a large effect to start off with but quickly tapers off so a finite limit is reached (i.e. you cannot just fill your page with hundreds and hundreds of copies of perfectly formatted text). This implies that the rule of each keyword applying 3 to 7 times in each 100 words should probably be okay.




So your approach to getting a good ranking on google should be to design and submit your page as follows.

1. Pick your keywords.

2. Ensure your keywords are included in the Title of the document, they MUST be placed next to each other for a good ranking. If this isn't the home
page (i.e. index.html etc) then name it after your keywords. i.e. keywords-here.html. If your domain name includes the keywords then all the
better.

3. Repeat the keywords near the top of your page using header tags or at least a large font. Again, make sure they are as close together as possible. ("Antique Spectacles" is better than "Antiques and Spectacles")

4. Design your site with as many pages as possible. Page size doesn't matter but remember that the effect of keywords tapers off so it's probably best to make 300 a maximum. Try to repeat each keyword 3 to 7 times for every hundred words.

5. Keywords should be repeated throughout the whole site, not just the page. Use links back to the home page with the keywords in if possible.

6. Ask as many sites as possible to link to you. Get them to use your keywords in the link text.Forget about Free For All Links or Link Farms, Google considers them spamming and may penalise your site. Do a search for similar sites on google and start trying to get links on the sites that are shown, in all probability they have the high PageRank score that'll help you most. You want LOTS of links.
????: NamePros.com http://www.namepros.com/showthread.php?t=48454

7. Submit. Also submit to Yahoo, yahoo has a very high PageRank (if you can get on!!).




Good Luck!

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cera

Good article. Clear, simple, and accurate (to the best of my knowledge & experience)

ekingz

This is a very nice article, Helps out alot thanks mddv for posting it! It help anwser a few of my questions i had. Now i can get started on rasiesing my PageRank! Nice site Links also!

Redleg

Good article, but you could add a couple of other things as well:

There have not been a (visible) pagerank update in several months, and rumors says that google may be moving towards quarterly updates.
So that means that the PR displayed in the google toolbar or other pagerank checkers is unreliable.
The internal/real pagerank (updated all the time) of a page/site, could be something completely different than the visible one.
So don't focus too much on the pagerank of the page linking to you, just make sure to get lots of links with good keyword anchor text, preferably from similar themed sites as yours. (may/may not be important)

You should also always use h1 and h2 tags, with your keyword(s) in them....

And a couple additions to #7:
do also submit to DMOZ, some of the link pages have good pagerank, but the most important thing is that a LOT of other directories uses the DMOZ data, and you can gain houndreds of backlinks from a couple of DMOZ listings (including from the google directory).
????: NamePros.com http://www.namepros.com/showthread.php?t=48454
But it may take a LOT of time to get listed in DMOZ, and almost forever in Yahoo (if you do not pay, but that's not worth it)

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EdwinJ

A few more useful articles found here:
http://www.GoogleWebsite.com

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identity_00

Yahoo doesnt use Google results anymore also -