CPC on Google Keyword Tool

werty · 05-09-2011, 05:09 PM

I just went to use the Google keyword tool today, and can't find how to display CPC values for keywords. I remember being able to set this under "columns" before but now I don't see the option to. Anybody know how to ?

**enlytend** · 05-10-2011, 04:25 AM

No longer available on the external tool - you need to be logged in to your account to get those numbers.

If you aren't logged in, you can still get estimated CPC on the traffic estimator - a little less straightforward though.

DnPresident · 05-10-2011, 06:48 AM

Surprised me too the other day.

werty · 05-10-2011, 08:22 AM

thanks guys. It works after logging... Weird change..

**enlytend** · 05-10-2011, 10:34 AM

They were probably tired of people scraping it and using it out of context ...

bgmv · 05-10-2011, 01:02 PM

yeah just noticed - what a bummer

vast · 05-15-2011, 12:09 PM

I guess their aim is the same as with $75 coupon promo for new registrations - they just want more Adwords accounts to be created.

**enlytend** · 05-15-2011, 04:49 PM

It is the "Adwords Keyword Tool", not the "Free Keyword Tool That Google Provides Out of the Goodness of Their Hearts." No surprise that they would give a subset of features to Adwords users only.

Only costs $5 to open an Adwords account.

vast · 05-16-2011, 01:12 AM

Agree, that's nothing bad of them. And $5 is nothing if to compare with Wordtracker or other similar stuff prices.

juk2011 · 05-20-2011, 01:26 PM

The CPC's are never accurate, that's one thing I know.

**enlytend** · 05-23-2011, 03:47 AM

Quote:

The CPC's are never accurate, that's one thing I know.

1) First of all, they're estimates.
2) The exact amount an advertiser pays per click varies and is based on several things - this video explains it.
3) They're estimates for the search network (ads which show as result of a google search), not the content network (ads which are displayed through Adsense).
There's no way to trace a single keyword to a particular content network ad (advertisers supply a group of keywords and google tries to find pages which are a contextual match.)
????: NamePros.com http://www.namepros.com/ppc-cpc-cpm-programs/714251-cpc-on-google-keyword-tool.html

So as an advertiser "your mileage may vary" and as a publisher you shouldn't assume CPC from the AKT is more than a general "high-medium-low" indicator.

But a lot of people don't "get" that, which may be why G. took the metric out of the public version.

05-09-2011, 05:09 PM	THREAD STARTER #1 (permalink)
werty NamePros Regular Join Date: Jan 2009 Posts: 498	CPC on Google Keyword Tool I just went to use the Google keyword tool today, and can't find how to display CPC values for keywords. I remember being able to set this under "columns" before but now I don't see the option to. Anybody know how to ?

05-10-2011, 04:25 AM	#2 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	No longer available on the external tool - you need to be logged in to your account to get those numbers. If you aren't logged in, you can still get estimated CPC on the traffic estimator - a little less straightforward though. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

05-10-2011, 06:48 AM	#3 (permalink)
DnPresident Senior Member Join Date: Jun 2007 Location: At home Posts: 2,024	Surprised me too the other day. __________________ interesting facts

05-10-2011, 10:34 AM	#5 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	They were probably tired of people scraping it and using it out of context ... __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

05-10-2011, 01:02 PM	#6 (permalink)
bgmv Senior Member Join Date: Jul 2007 Location: bgmv.com Posts: 2,376 Follow @bvardag	yeah just noticed - what a bummer __________________ HVAC Training Michael Myers Mask Joan Miro Great Keppel Island Calculadora Gratis Enclosed Car Transport Paperless Office Blood Diamonds SEO Boca Raton Serenity Prayer

05-10-2011, 08:22 AM	THREAD STARTER #4 (permalink)
werty NamePros Regular Join Date: Jan 2009 Posts: 498	thanks guys. It works after logging... Weird change..

05-15-2011, 12:09 PM	#7 (permalink)
vast NamePros Member Join Date: Jan 2010 Posts: 32	I guess their aim is the same as with $75 coupon promo for new registrations - they just want more Adwords accounts to be created.

05-15-2011, 04:49 PM	#8 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	It is the "Adwords Keyword Tool", not the "Free Keyword Tool That Google Provides Out of the Goodness of Their Hearts." No surprise that they would give a subset of features to Adwords users only. Only costs $5 to open an Adwords account. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

05-16-2011, 01:12 AM	#9 (permalink)
vast NamePros Member Join Date: Jan 2010 Posts: 32	Agree, that's nothing bad of them. And $5 is nothing if to compare with Wordtracker or other similar stuff prices.

05-20-2011, 01:26 PM	#10 (permalink)
juk2011 Account Closed Join Date: Feb 2011 Posts: 109	The CPC's are never accurate, that's one thing I know.

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