PPC tracking included within php forms

vincenzo · 03-22-2009, 04:53 PM

Note to mods; wasn't sure where best to put this, here or on the programming forums. Please move as appropriate.

I am looking for a way to track conversions from PPC campaigns, by capturing the information into my contact form.

The form is a PHP script to send us the enquiry via email and saves to MySQL
I want to capture:
- which PPC campaign
- which PPC keywords

Would be nice to also include these for leads not generated by PPC, but SEO instead:
- the originating traffic source
- if a search engine, which
- keywords or search term

I am hoping others have had this same requirement, so we can share methods to achieve this instead of re-inventing the proverbial wheel.

I have seen the following hosted service which seems to do everything I mentioned http://www.bestcontactform.com/features.php , but would rather have the features built into my own forms.
????: NamePros.com http://www.namepros.com/ppc-cpc-cpm-programs/569176-ppc-tracking-included-within-php-forms.html

Looking forward to your solutions.

- Vince

**enlytend** · 03-23-2009, 05:52 AM

If you set the campaign/kwd info (or some variable representing each combo, like a number corresponding to a row in a database or a spreadsheet) in your destination URL (as a query string) you can capture it on your page and pass it along on your form.

For example:
????: NamePros.com http://www.namepros.com/showthread.php?t=569176

Database -
campaign1 adgroup1 keyword1 - 1
campaign1 adgroup1 keyword2 - 2
campaign1 adgroup2 keyword1 - 3

Destination url: yourpage.tld?id=2

Or, you can use Google's dynamic parameters to build the url:

yourpage.tld?kw={keyword}...

You can capture the referrer string ($_SERVER["HTTP_REFERER"]) for natural search.

If you're looking for PPC tracking, try prosper202 or tracking202 - both free, prosper202 is self-hosted, tracking202 is remote-hosted. For Adwords you can also use Google Conversion Tracking (also free).

Hope this helps!

03-22-2009, 04:53 PM	THREAD STARTER #1 (permalink)
vincenzo NamePros Regular Join Date: May 2006 Location: London, UK Posts: 779	PPC tracking included within php forms Note to mods; wasn't sure where best to put this, here or on the programming forums. Please move as appropriate. I am looking for a way to track conversions from PPC campaigns, by capturing the information into my contact form. The form is a PHP script to send us the enquiry via email and saves to MySQL I want to capture: - which PPC campaign - which PPC keywords Would be nice to also include these for leads not generated by PPC, but SEO instead: - the originating traffic source - if a search engine, which - keywords or search term I am hoping others have had this same requirement, so we can share methods to achieve this instead of re-inventing the proverbial wheel. I have seen the following hosted service which seems to do everything I mentioned http://www.bestcontactform.com/features.php , but would rather have the features built into my own forms. ????: NamePros.com http://www.namepros.com/ppc-cpc-cpm-programs/569176-ppc-tracking-included-within-php-forms.html Looking forward to your solutions. - Vince __________________ Buy, sell or rent Spanish property - Great domain prices Play at School - Secret Surfing - Back up all your MySQL Webmaster tools - Dating made easy Do you want just a website or an Online Business?

03-23-2009, 05:52 AM	#2 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	If you set the campaign/kwd info (or some variable representing each combo, like a number corresponding to a row in a database or a spreadsheet) in your destination URL (as a query string) you can capture it on your page and pass it along on your form. For example: ????: NamePros.com http://www.namepros.com/showthread.php?t=569176 Database - campaign1 adgroup1 keyword1 - 1 campaign1 adgroup1 keyword2 - 2 campaign1 adgroup2 keyword1 - 3 Destination url: yourpage.tld?id=2 Or, you can use Google's dynamic parameters to build the url: yourpage.tld?kw={keyword}... You can capture the referrer string ($_SERVER["HTTP_REFERER"]) for natural search. If you're looking for PPC tracking, try prosper202 or tracking202 - both free, prosper202 is self-hosted, tracking202 is remote-hosted. For Adwords you can also use Google Conversion Tracking (also free). Hope this helps! __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research Last edited by enlytend; 03-23-2009 at 06:12 AM.

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