Does the size of the ads matter for CPM?

cache · 02-01-2008, 02:13 PM

If I don't have many clicks, I only want the CPM. Does it matter if the size of the ads is smaller or larger?

For example, if I have two small ads instead of one large ad, do I have more impression?

SSandecki · 02-02-2008, 06:37 PM

You get the same amount of impressions per ad unit. The size may or may not effect the CPM, it depends on the advertisers, in theory a large CPM ad would pay more since it's more noticeable on the site.

happyhappy · 02-02-2008, 07:01 PM

YOU would think so... would be nice to know the answer to it

Originally Posted by SSandecki

You get the same amount of impressions per ad unit. The size may or may not effect the CPM, it depends on the advertisers, in theory a large CPM ad would pay more since it's more noticeable on the site.

cache · 02-03-2008, 09:03 PM

I see CJ ads may have different prices for different sizes. However adsense and adbrite do not show the price

carnstar · 02-06-2008, 08:55 AM

from my personal expierence the large square like banners have the highest CPM rates, followed the the large horizontal and vertical banners. The tiny boxes that can be fit into almost any webpage usually provide the lowest CPM, but it is nothing drastically different.

The theory that there different because there more noticeable might be true, but I think the amount of sites paying for networks ads in the Large squares are greater then the tiny banners, meaning a bigger ad rotation and more counted CPM impressions.

Dreads · 02-06-2008, 12:53 PM

abrite does show their price for CPM..

look around in the admin panel for a page taht shows you all your network ads.. and there they give you a price on CPM and CPC

cache · 02-07-2008, 11:40 PM

thanks. Just checked, it does show ecpm.

02-01-2008, 02:13 PM	THREAD STARTER #1 (permalink)
cache Senior Member Join Date: Sep 2005 Location: Goblin Wars Zone & California Posts: 4,471	Does the size of the ads matter for CPM? If I don't have many clicks, I only want the CPM. Does it matter if the size of the ads is smaller or larger? For example, if I have two small ads instead of one large ad, do I have more impression? __________________ LaFrance Hods Raids Trik OXSI GoblinWars IQx yPortal Idel enlo Kitu Hytu Albums eMontage Cereal Tarf MDTalks Toch TV vald hosy iBoar Glem wolk corg ypen DiTV

02-02-2008, 06:37 PM	#2 (permalink)
SSandecki NamePros Member Join Date: Jul 2007 Location: Chicago Posts: 118	You get the same amount of impressions per ad unit. The size may or may not effect the CPM, it depends on the advertisers, in theory a large CPM ad would pay more since it's more noticeable on the site. __________________ Search Engine Optimization - Search Engine Optimization Knowledge Database SEO Services - SEO Services by Stephen D. Sandecki

02-03-2008, 09:03 PM	THREAD STARTER #4 (permalink)
cache Senior Member Join Date: Sep 2005 Location: Goblin Wars Zone & California Posts: 4,471	I see CJ ads may have different prices for different sizes. However adsense and adbrite do not show the price __________________ LaFrance Hods Raids Trik OXSI GoblinWars IQx yPortal Idel enlo Kitu Hytu Albums eMontage Cereal Tarf MDTalks Toch TV vald hosy iBoar Glem wolk corg ypen DiTV

02-06-2008, 08:55 AM	#5 (permalink)
carnstar New Member Join Date: Feb 2008 Posts: 2	answer from my personal expierence the large square like banners have the highest CPM rates, followed the the large horizontal and vertical banners. The tiny boxes that can be fit into almost any webpage usually provide the lowest CPM, but it is nothing drastically different. The theory that there different because there more noticeable might be true, but I think the amount of sites paying for networks ads in the Large squares are greater then the tiny banners, meaning a bigger ad rotation and more counted CPM impressions.

02-06-2008, 12:53 PM	#6 (permalink)
Dreads NamePros Member Join Date: Aug 2006 Posts: 197	abrite does show their price for CPM.. look around in the admin panel for a page taht shows you all your network ads.. and there they give you a price on CPM and CPC __________________ Free Online Article Rewrite Tool \| Kilobyte Solar Energy \| Gaming, Music and Webmaster Community

02-07-2008, 11:40 PM	THREAD STARTER #7 (permalink)
cache Senior Member Join Date: Sep 2005 Location: Goblin Wars Zone & California Posts: 4,471	thanks. Just checked, it does show ecpm. __________________ LaFrance Hods Raids Trik OXSI GoblinWars IQx yPortal Idel enlo Kitu Hytu Albums eMontage Cereal Tarf MDTalks Toch TV vald hosy iBoar Glem wolk corg ypen DiTV

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