DnPresident

I'm new to ad campaigns and need to know what is an acceptable avg position and what is a profitable cpc that I shouldn't go over.

Do you need to be on the first page or is 2nd & 3rd page o.k as it is much cheaper?

Need to know about the cpc since the pennies can really add up.

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enlytend

No rule of thumb that applies to all situations ...

CPC can vary depending on:
- Ad to landing page relevance
- Landing page quality
- Keywords
- Type of matching (exact match, broad match, phrase match)

How high a CPC should you set: What's your landing page conversion rate? What's your average revenue per conversion?

Ad position: do you need aggressive positioning for a higher bid price or are you OK with a lower placement - fewer click through's but much lower bid prices to match? Whether you'll get anything from being on the 2nd or 3rd page varies by keyword - it will be less than the 1st page, how much less depends.

Best advice I can give you is to monitor your ad campaigns and results very closely and adjust as needed. Always experiment - keep what works, scrap what doesn't and try something else.

DnPresident

Originally Posted by enlytend

No rule of thumb that applies to all situations ... Best advice I can give you is to monitor your ad campaigns and results very closely and adjust as needed. Always experiment - keep what works, scrap what doesn't and try something else.

Experimenting sounds as good as anything. Really no other way.

Thanks for the advice.

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