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Reload this Page Google Buys DoubleClick for $3.1 Billion
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Old 04-15-2007, 07:13 PM   · #1
gmtfan
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Google Buys DoubleClick for $3.1 Billion
Originally Posted by NewJork Times
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

http://www.nytimes.com/2007/04/14/t...r=1&oref=slogin



I don't know if this is a good new or bad??? Any idea?


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Old 04-15-2007, 08:05 PM   · #2
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Old 04-15-2007, 08:24 PM   · #3
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I wonder what are they gonna do with DoubleClick. shut down or continue.
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Old 04-15-2007, 08:32 PM   · #4
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Originally Posted by shockie


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Old 04-27-2007, 04:51 PM   · #5
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I heard about this on another forum. I has gone double the price of youtube practically. They bought it because their software is what they are looking for.
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Old 04-30-2007, 04:50 PM   · #6
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Originally Posted by john238
They bought it because their software is what they are looking for.



I'm sure it would cost them a lot less than 3.1 billion to develop the exact software That can't be the only reason...
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Old 04-30-2007, 06:54 PM   · #7
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No, it's most probably also because they already have a huge client list like myspace and other large sites aswell plus other things. The software is just one of the reasons.
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Old 06-21-2007, 09:54 AM   · #8
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Well,
google is an IT giant..
There must've been many debates held before buying doubleclick..
they have advisors far more intelligent and experienced than anyone on this board...
I am sure they have something up their sleeve..
they would not throw in $3.1 billion just like that!
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Old 07-30-2007, 12:56 AM   · #9
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Whats to get in your way if you own your competitor? They're growing and knocking people out as they go.
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Old 09-26-2007, 02:07 AM   · #10
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there taking over the world... i've seen plans for a new google earth
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