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They always say that in business, how good a yarn you spin is what catches you the fly. In my line where jobs are temporary, ROI is everything and Dell is revered, here is a compilation of the top 5 traffic myths that continue plague what we know as as the 'domain industry':
Traffic Myth 1: Domain traffic is a function of curious type-ins and this is highly prized as it is 'natural'
Reality: Poor quality traffic is a function of curious type-ins. Quality traffic is a function of targeted development.
Traffic Myth 2: People only remember .COM and bleed is profuse if you select other extensions.
Reality: People remember content and disgust is profuse if you let them experience PPCs. Fool me once, shame on you. Fool me twice, shame on me.
Traffic Myth 3: The worth of a domain is shaped to a large degree by the number of uniques it gets on average per day
Reality: The level of traffic fraud is at an all time high on the Internet. Thousands of uniques can be generated per minute by just one skilled black hat to any domain of your choice. The real worth of a domain is shaped by the revenue it can evidentially convert, not by "uniques", machine generated or otherwise.
Traffic Myth 4: Buyers buy domain names because of the traffic it can get
Reality: There are 2 kinds of buyers, the traffic exploiters, and the developers. Developers buy domain names because of memorability, branding value and scalability. Traffic exploiters buy domains in hope of an easy life. Guess which camp Google belonged to.
Traffic Myth 5: .COM will always be the king of traffic and all other extensions suck.
Reality: If you go to Germany and shout that in the streets, chances are high you will get a bludy nose.
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If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties. Sir Francis Bacon
Traffic Myth 8: When valuating a domain, all traffic/links are created equal.
Reality: Depending on the situation, 100 quality links is worth more than 10,000 low quality blog-type links. The number of links a site has at marketleap can be very misleading. Once you reach a certain point, it's about Quality not Quantity.
__________________ I support Children:Wish.org | MissingKids.com
I support Animals:SPCA.org | SPCA.com Jeff | Armstrong | Grrilla - First 3 inductees into NamePro's Hall-Of-Fame.
Two days ago I'm in San Francisco taking a stroll down Irving St and I pass a nondescript storefront w/ steps leading down into an open door where there are about a half dozen people, backs hunched, heads bent, eyes peering into monitors, (you know the look-hehe), their fingers busily typing away at 2 rows of computers in a tiny, simple, single room, office space. I quickly glance up and see, in plain black letters painted onto a cement door header, a simple arched sign w/ the name "CraigsList.org".
For those of you unfamiliar w/ the Bay Area, and have never heard of the incredibly popular "Craigs List", check it out: http://www.craigslist.org/
This is what a true "Directory Site" was meant to be.
The moral of the story? If people have a reason to visit, they will come, they will come back, they will come back again, and there will be traffic.
My latest mantra, (and sig addition), "Remember Not to Confuse the Road Map with the Territory", contains a model that can help illustrate this point. Web development tools can aid in analyzing the terrain and mapping out the journey for ourselves and for others, but the real territory is the content that awaits us behind the door. The domain name is, simply, the door.
Something Witty This Way Comes... 
