vbigdeli

Hey Guys,

Since I can't speak in English as well as you,I wrote this article in my native languauge and asked some one to translate this article for you

You can use Adwords for your Parked domains(Yahoo-based feeds).

I am going to type the translated article at next post.

Regards.

Steven

Look forward to reading it
Thank you!
Rep added.

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Domain Name

vbigdeli

There isn't much information about this on NP or in fact on the AdWords site (In fact i've heard it isn't an officially supported feature!) so I've put together this quick guide to DKI and how to use it effectively. Please add your own tips or comments!
????: NamePros.com http://www.namepros.com/parking-and-traffic-monetization/392293-guide-to-dynamic-keyword-insertion-adwords.html

What is Dynamic Keyword Insertion? (DKI)

DKI is a feature of AdWords which allows you to dynamically use the keywords that users search for to be displayed as part of your advert. This can be useful for the following reasons:

• Your adverts will appear more relevant to the user as they use the keyterms that triggered the advert, which will usually increase CTR.
• You can use one adgroup to cover a range of slightly different but related keyterms, therefore maximising your ad relevance without having to type an advert for each keyword variation

Where can I use Dynamic Keyword Insertion?

You can use DKI anywhere in your adverts.. in the title, description line 1 or 2, display url and in your destination url (Usually for tracking purposes, be careful not to break your links with this method!)

How do I use Dynamic Keyword Insertion then?

You specify how you'd like the dynamic keywords displayed, and give a default phrase which will be displayed if your dynamic keywords cannot for whatever reason. The format is below:

You can also use the following capitalization on the work 'keyword' to get different effects:

keyword - no capitalization

Keyword - First word is capitalized

KeyWord - Every Word Is Capitalized

KEYword - EVERY letter in first word is capitalized

KEYWord - LIKE Above But With Each Word Capitalized

KEYWORD - EVERY LETTER IS CAPITALIZED

FAQ's
????: NamePros.com http://www.namepros.com/showthread.php?t=392293

What if my dynamic keywords are too long?
Maximum character limits still apply, so if the dynamic keywords push your ad text over the line limit, the default text will be used instead. Make your default text short enough to comply with maximum character limit.

Will using dynamic keywords effect my quality score?
I've not seen any adverse effects to quality score by using DKI, and neither have other people I've spoken to.

Is using dynamic keyword insertion the best solution?
Ideally, no. If you have the time, it's best to write an individual advert for every keyword/term in your campaign. In practicality though, with a huge range of keywords and/or lack of management time (or budget), dynamic keyword insertion can be a quick way to make your adverts appear more relevant and achieve a higher CTR.

My dynamic keywords aren't showing up! What's wrong?
Check that your keywords are short enough to comply with the maximum character limit on the line you're using them on.
Also remember that dynamic keywords must comply with the same guidelines that normal text must - For example whilst you can bid on copyright words, they cannot appear in your ad text so will not appear as dynamic keywords.

What about dynamic keyword insertion on the content network?
From AdWords Advisor 2 (WMV):
"We will insert the most relevant keyword from your Ad Group into the creative, space permitting. The deliver of your ad on the content network is determined by the overall theme of your Ad Group, but the system will select the most relevant term within the Ad Group for insertion. It will also use that keywords maximum CPC and destination URL settings as well."

Can I use dynamic keyword insertion on my display url to increase CTR? (E.g. www.example.com/dynamic-keyword)
Yes, but be aware that if your display url does not actually work as a real url, then your adverts may be disabled after a manual review. Use .htaccess or similar methods to rewrite the display url to your real landing page if you want to try this tactic.

If the quality score of your keyword is low, it will not be used as a dynamic keyword, even when that keyword triggers display of your advert. Make sure your default text is effective, and ideally don't run low quality keywords/work on improving them.

IMPORTANT:
The dynamic keyword used is what you have bid on, not what the user types into the search box. For example:
Ad Title: {KeyWord:Buy widgets}
In your keywords (broad match): Buy red widgets
User search query: "I want to buy red widgets from an online shop"
Your diplayed ad title: Buy Red Widgets

This article takes 4 hours of my time!

Thx for Rep

vbigdeli

DKI : higher CTR ==> Less CPC ==> better ad position ==> better Quality Score.

DnPresident

I guess the big question then is what different effect is brought on by each type of capitalization you've shown?

Rep Added

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interesting facts

vbigdeli

I usally use ("keyword", "KeyWord" or "Keyword").

If a user search term be "Domain Parking" and you use {KeyWord:default text} as ad title...your ad title will be "Domain Parking"..but if you use {Keyword:default text} as ad title...visitor will see "domain parking" as your ad title.

Ebay and other mass advertisers uses of DKI for each keyword!.. they don't create an ad group for each keyword.

If a user search for "AA membership" you can use {KEYWord:defaulttext} and the ad title will be "AA membership"..but if you use {KeyWord:defaulttext} as ad title,your ad title will be "Aa Membership"!!

dotcomparker

You did an excellent Job.
I am trying to add a Rep,but got an error message!

Dotcomparker!

netmeg

Great article! Let me add to this one a little bit, though, if you don't mind.
????: NamePros.com http://www.namepros.com/showthread.php?t=392293

DKI is a great time saving tool when you've got hundreds or thousands of keywords. That said, having hundreds or thousands of broad match keywords CAN negatively affect your quality score. The temptation is to dump them all into one AdGroup, create your DKI ad and go. That used to work just fine (hence all those eBay and Target ads advertising Dead Used Popes and whatnot) But now that there's Quality Score to deal with, Google is paying more attention. So here's how I make it work:

I'm becoming increasingly sure that AdGroup has something to do with Quality Score. So even if you use DKI, make sure all the keywords in your AdGroups are similarly themed - don't just dump everything into one. They should also be pretty tightly focused to your ad and your landing page. Otherwise, your QS will plummet. For example, I'm running a campaign that uses DKI for 930 cities within Michigan. I have a great QS on that, because Google can tell from my ad and from my landing page that that particular site is all about events in Michigan, and thus my DKI using Michigan cities is relevant and makes sense.

On the other hand, I had a campaign where I had two different names for the same concept. One set of keywords was great; after a couple weeks, the second set went 'poor' with minimum bids of fifty cents (where everything else was four cents) Both types of keywords were mentioned in my ads and on my landing page, but Google apparently didn't like them in the same AdGroup, because I took the poor keywords out, created a new AdGroup with the same name as the keywords, and dumped them into the new group, and they've been humming along at a four cent minimum bid and great quality score ever since.

So what I take from this is, group your keywords as tightly as you can.

Oh, and ALWAYS do all your AdWords editing using the AdWords Editor desktop tool, free from Google (there's one for Windows and I think there's one for Macs now too) Saves tons of time, and there are things you can do MUCH easier with this than you can with the online console, like copying, deleting, etc. Plus it lets you make notations on everything you do, so you can remember WHY you did it. I only wish MSN and Yahoo had something similar.

You can download it here:

http://www.google.com/intl/en/adwordseditor/

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Watching idiots online since 1985...

vbigdeli

http://www.logon.ie/tools/

http://blog.mindvalleylabs.com/marke...-adwords-tool/

When and why should I use keyword insertion?(from Google.com)

10 Ways To Increase Your Adwords Quality Score - A Mini Case Study
????: NamePros.com http://www.namepros.com/showthread.php?t=392293

http://www.redflymarketing.com/blog/...ltimate-guide/