I myself only do 'seo' now as a 'page price' or a 'job price' and it's very expensive
usually to put a businesses front door on page one or two of the major engines for their keywords
I could care less about the rest of the site, I do the front door so it pops the major engines and it's normally tied into a development package for 5K to 10K
When you consistently get page one for many businesses your resume speaks for itself
Someone looking for hourly SEO is trying to do it on the cheap
So if you can really get PAGE ONE for major words, it's worth a lot of money, since each new client a business gets could be worth 5K to hundreds of thousands of dollars depending on the business
Example an auto repair shop gets a new client, he spends 300 average per visit a few visits per year and over 10 years how much is it?
I wouldn't be educating their programmers with reports and stuff
You do it, and charge what it's worth
Someone says hourly rate, my hourly for software was 250 per hour 20 years ago, why? I do niche market high end stuff
Now I tell people, you dont' want to know my hourly rate, I don't work by the hour
I get results, I do a job and I get 5K to 10K for a few hours of work
Sure I can do the same job for a couple of grand IF I want
But, that's my rate when I'm with a lawyer or auto dealer or realtor and showing them my work
The other 'seo gurus' are usually not that good, so if you have a bunch of happy clients on PAGE ONE for major words in a market, you get a lot of clients off of results and businesses PAY to control page one
Some clients also buy page one, to get dominant control of page one in the sponsor sections local businesses often pay 1K to 7K PER MONTH NOW to take control of PAGE ONE SPONSOR SPACE
So if you're 'in the business' of internet marketing you don't talk about 'hourly rates for seo'
Just like you don't talk about paying per click for niche market keywords
You speak in BUDGETS
What's the BUDGET to do this
So that's what you should be asking the client
Build a portfolio of keyword dominance and then people know
YOU DO THE JOB AND THEY WANT RESULTS
Now once the job is done and say they start to drift a little, then you have a contract where for X amount of time you do a little updating to help them
But after X amount of time, you have the right to start billing them BY THE HOUR
I usually show a 500 per hour rate for that now
But once you get page one and it stays within the top two pages, your client should be happy
My contracts actually state, look, NO ONE CAN GUARANTEE PAGE ONE, but I get it a high percentage of time and if not page one then usually page two
So they're happy with that, since they know it costs 7K in some markets to be page one for sponsor ads for certain industries
Anyway, SEO is an 'art' and there's more to it than what's on the page, but if you really know how to grab PAGE ONE over and over for major business words that businesses NOW PAY THOUSANDS to get sponsor position in their LOCAL MARKETS, you don't do this for a low hourly rate
A business is relying on real SEO GURUS to become RELEVANT on the Net IN THEIR INDUSTRY
The same business buying full page ads on yellow pages and huge ads on local tv and cable are also paying huge dollars just for 'sponsor' position on google and yahoo
So if all their marketing is geared toward spending THOUSANDS PER MONTH, you see how silly talking about an hourly rate is?
You buy advertising IN BUDGETS, not by the cheap
So you may want to learn more about 'business' and what they do to get people in the door and then you will realize, IF YOU CAN GET PEOPLE IN THE DOOR FOR THEM, it's not an 'hourly rate', you need to be discussing 'budgets'
Many half way decent SEO guru's now take Internet Consulting positions with mid sized businesses to oversee their internet marketing
150K is the range per year
but that's a JOB
so a company that can't afford an IT marketing guru (which seo is) is trying to get 150K results for what?
100 bucks an hour for a few hours
hahaha
don't go cheap, if you can get PAGE ONE, it's worth a lot to lawyers, doctors, realtors, auto dealers, whatever
Every client is worth THOUSANDS to those businesses
Build a portfolio and don't be afraid to speak in BUDGETS or PROJECT BIDS and move away from 'hourly' rates
My 2 cents
SEO is the high end of the net, it's all about RESULTS, you get results you get THOUSANDS not pocket change per hour