I've decided I will prepare some useful information in the Online Marketing field and post here every week.
Hope you will find this information helpful. I am a 7-year experienced online marketer.
Want to join the Google race in your niche? Make your website a resource or an authority website. Sound complicated? It's not.
1. Create unique content that is readable. Announce your articles. Have visitors bookmark your website on Digg.com and other Tagging communities. Have readers write about your content in their blogs.
Some questions to ask yourself: What would the visitor gain from reading your content? Is it interesting? Is it helpful?
My Experience: Some of my clients have written and announced their content on the WWW, hence creating 100’s and even 1000’s of back links.
2. Link to other authority sites. Google loves outbound links. Link to the most authoritative websites in your niche. Wikipedia is a great example for almost any niche.
My Experience: I’ve seen websites drop in ranking just because they no longer linked to relevant content within their niche. You don’t have to take my word for this, other SEOs will agree.
3. Automated content generation. Allow for your website to become deeper by creating automated pages. For example:
User signs up for your service or visits your website. Give him the opportunity to create a profile – which in turn will give your website one more additional page. A 1000 profile pages will give your website an additional 1000 pages. Google loves depth. You can use simple website templates to achieve this.
I will leave the rest of the ideas up to you…
If you have any comments or questions I will try to answer them to the best of my ability.
Wikipedia is an example. Linking to authority websites in your field definitely has some weight in Google. Again, I've tested this. There are numerous of SEOs which will agree.
Yes, it is the other way around. Logically thinking, a website linking to an important website in Googles eyes, must also have some related content and may infact be on the same topic or add to the topic of interest.
I know for a fact that this works for some webmasters. It has to be targeted content for your specific keyphrases.
