Yes having something addictive on your site does help. Its not about the content always though, it is more about user generated content. You might get a ton of traffic but only content does not make sales (if you are an affiliate)..you need to write content that sells. Don't make your content sound like a sales copy but inform them about something they can use.
However, all of the above depends on the niche and your site. What is your site about? Maybe that will help the members give better tips
