I built a site and I am going to advertise it in a local paper. If you look at the site you will see that it is a bit different and that is why I'm trying the newspaper route.
I've just fast tracked the project and my first (and maybe my last) ad will appear in the Irish Times personal columns on Sat 19th. The site is complete for now. The ad a two liner ad and it cost me the bones of €100. You guys might be able to try something similar in your neck of the woods but I think this is just an Irish thing. You can view the site at irishobituaries.org. Let me know what you think.