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| Marketing Techniques Promotion and sales strategies, search engines and other online selling techniques. |
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| | LinkBack | Thread Tools |
04-13-2008, 05:14 AM
| THREAD STARTER #1 (permalink) |
| NamePros Member  Join Date: Feb 2008 Location: DiscussHub Forums
Posts: 170
   | Five Simple Internet Marketing Techniques Each of the following five internet marketing techniques can be implemented without a considerable investment (except perhaps time). While some of them might be more accurately described as internet marketing advice rather than internet marketing techniques (most notably #5), each of them can have a positive impact on your internet marketing initiatives. 1. Track and analyze your web site traffic. Most web hosts offer traffic analysis data to their clients, and it is arguably the most important tool at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. These are the most basic examples, as there are many more useful bits of information available- what search terms your visitors are using to find you, what sites are bringing you the most traffic, how long your visitors are staying, etc. Maintaining a successful website is an ongoing process, and visitor data is crucial to getting optimum results. 2. Request links from non-competing, quality companies related to your industry. This is a simple but effective piece of internet marketing advice. Links allow you to get quality traffic while increasing the prestige of your business. Visitors that enter your site from a link that they find on another site are predisposed to believe that they will find something of value there (if not, why would the site take the time and effort to link to it?). The added benefit to link building internet marketing techniques is that they can give a tremendous boost to your link popularity, which is a major factor in determining how your site gets ranked in search engines. 3. Write informative articles about your business or products and make them available to online publications and webmasters. There are numerous sites that will allow you to offer original informational articles for others to publish. In fact, our own company routinely publishes articles containing internet marketing advice. Such an exchange benefits you in several ways. First, all of these sites require anyone who is reprinting your article to provide a link back to your site, which can provide highly targeted visitors (visitors that most likely already have a good impression of you from your article). This is also another way to boost your link popularity, which is vitally important to your search engine rankings (as discussed above and in our last issue). Moreover, if you offer a service, a reputation is your most valuable asset. Widely distributed articles can help to establish you as an expert in your field and help you to gain credibility with your future clients. Although internet marketing techniques such as these may require a considerable time investment, the payoff can be well worth the trouble. ????: NamePros.com http://www.namepros.com/marketing-techniques/456926-five-simple-internet-marketing-techniques.html 4. Give your website visitors a clear call to action. If your site isn't intended to sell a product or gain a customer, then what is it for? Your internet marketing techniques should have a clear purpose, meaning that every page on your site should focus on getting the visitor to take an action. This could be purchasing something online, filling out a form or sending an email, making a phone call, or even simply moving on to the next step in the process. Your website should be more than a static billboard proclaiming that you are open for business- it should compel your visitors to follow a specific path that leads to a sale. The answer can be as simple as placing a prominent offer on your pages. 5. When it comes to your site, don't overlook the obvious. As previously mentioned, this might fall better into the category of internet marketing advice, rather than internet marketing techniques. However, it is important that you compare your website to an actual store. Is everything clean and organized, or is everything messy and cluttered? Many websites give bad first impressions with issues that could easily be avoided. Broken links are a sign of sloppiness that are fairly common. To combat this, there are several websites that will automatically scan your site and identify any broken links. Seeing little red "x's" where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? People are sometimes dismayed to learn that their site (which looks great in Internet Explorer) doesn't maintain its look or functionality with other popular browsers such as Firefox. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image. About Author: ????: NamePros.com http://www.namepros.com/showthread.php?t=456926 Shahzada Jehangir is president of Hi-Tech Technologies, a marketing/technology consulting firm specializing in marketing programs including marketing coaching for professional service providers. Shahzada Jehangir invites you to sign-up for their free marketing/technology/newletter tips newsletter at http://www.articlesdesktop.com Source: ArticlesDesktop.Com, May be reprinted with credits and contact information. |
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04-18-2008, 01:17 PM
| #3 (permalink) |
| NamePros Regular  Join Date: Jan 2008 Location: The OC
Posts: 385
| Number one is one so many people don't do and it's the easiest way to step it up a notch. It's often surprising to see what people searched to get to you, or which articles they're hitting most often. Good advice all around. |
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04-26-2008, 11:24 PM
| #5 (permalink) |
| New Member Join Date: Apr 2008
Posts: 2
 | Nice tips! thanks for sharing!
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05-01-2008, 10:10 PM
| #8 (permalink) |
| NamePros Member Join Date: Apr 2008
Posts: 70
| The tips are spot on point. thanks
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05-02-2008, 11:56 AM
| #9 (permalink) |
| NamePros Regular  Join Date: Nov 2007
Posts: 349
| Great post! Thanks for sharing.
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05-06-2008, 09:52 PM
| #10 (permalink) |
| NamePros Member Join Date: Apr 2008
Posts: 70
| Any idea as to how to keep visitors returning?
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05-06-2008, 11:32 PM
| #12 (permalink) |
| NamePros Regular  Join Date: May 2008
Posts: 210
| nice tips =)
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05-08-2008, 01:32 PM
| #13 (permalink) | ||||
| NamePros Member Join Date: Feb 2006 Location: Online
Posts: 118
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 That's stating the obvious ofcourse, but so is the initial post.Anyway some real tips for recurring visitors: 1) Enable customers to subscribe to a newsletter of yours. Each time you send out the newsletter it could trigger people to revisit. ????: NamePros.com http://www.namepros.com/showthread.php?t=456926 2) Create an RSS feed and make sure people can subscribe to the feed. You could use www.feedburner.com it's awesome if you need a fully customisable RSS feed, your visitors will love it! Each time you publish something, the RSS will update and it could trigger people to revisit. 3) If your website is about a specific subject and is publishing regularly then give people previews. For example, try: "Next week on yabayaba.com: Why Yaba hates Baba! and The Truth About Yaba's Baba!" 4) Enable people to create a profile and interact with your website. Once someone leaves a reaction, opinion, message or whatever, then he or she will want to know what the response(s) is/are. There are plenty more things to think of. But the real message is that your website should be worth revisiting. If you have a uninteresting website then no one will subscribe to your newsletter or RSS feed, no one will create an account and no one will be interested in a preview of upcoming stuff.
__________________ A soul?... I've got not use for such frivolities. | ||||
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05-20-2008, 07:35 PM
| #17 (permalink) | ||||
| NamePros Member  Join Date: Jan 2008 Location: me = new (live(in.paradise())
Posts: 174
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