MrCat

A simple equation for an effective marketing campaign :

Good content (info,service or product) + SEO + PPC, Paid back links, Forum posts to similar niche, banners, etc. = Great traffic and more targeted traffic!

IMO, opting for paid ways contribute well to a good marketing mix especially at getting targeted traffic. In reality, getting 10 targeted traffic is better that 100 random traffic. Getting just mere random traffic doesn't constitutes your site's success - it's the conversion you get from your traffic. Getting traffic is just the first step, offering the right stuff to your visitors and conversion should be utmostly considered.

To sum up, SEO is great for the long run and shouldn't be left out. This is a long process and wouldn't always give you immediate results. Premium ways (PPC, paid links, banner, etc) for faster generation of targeted traffic especially if you have time constraints.

What are your thoughts?

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tritrain

That pretty much sums it all up, although PPC could be lumped into advertising in general, some of which doesn't include PPC. Somewhere in there could be a newsletter and other things to keep people interested and coming back.

I would say all of this needs to be done, normally, to bring traffic. If the content is really good and the site easy to use, then hopefully word of mouth will come into play too.

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