Is there a proper list of MUST DOs when launching a new site?

movingconcierge · 03-08-2007, 10:00 AM

I just have no clue how to announce a new site that I am developing. I'm dropping the most I've ever spent on a site and want to take the extra step to launch it proper.

Can a TRUE PRO lend a brother a hand and put down a nice list for me? Also, if it is your primary business, shoot me over a PM with your CV and portfolio. Maybe I'll contract out some work.

Thanks for looking. Rep++ for your good advice.

Damion · 03-08-2007, 10:59 AM

I'm not a true pro but i am willing to lend you a hand and share some info you may have use for

....depending on the type of website you're launching.

# Perform SEO to achieve good ranking on the search engine.
# Submit to search engine
# Purchase Pay Per Click ads.
????: NamePros.com http://www.namepros.com/marketing-techniques/302626-there-proper-list-must-dos-when.html
# Rewrite your sales copy.
# Start a blog
# Comment in other people’s blog.
# Invite others to write/comment in your blog.
# Submit articles to the article directories.
# Join social networking group such as MySpace, LinkedIn and include your website url in your profile.
# Print your website url in your namecard.
# Include your website url in your signature in every ongoing emails.
# Advertise in online classified ads.
# Request link exchange with related sites.
# Submit to major directories.
# Submit to industry specific directories.
# Write a press release.
# Start your own forum.
# Participate in industry specific forum.
# Start or participate in Yahoo Group.
# Start or participate in Google Group.
# Sponsor a partner website and request them to market your website.
# Look for sponsors.
# Place a “link to me” hyperlink in your website.
# Start your own ezine.
# Publish ebooks.
# Start affiliate program.
# Place an auction in ebay.
# Participate in Yahoo Answer.
# Shoot an interesting video and upload to youtube. Make sure your url is visible in the video.
# Social bookmark your own site and share with your friends.
# Upload a photo album to flickr and share with your friends.
# Start a profile in MyYahoo.
# Join community that is related to your industry.
# Publish your customers’ testimonials on your website.
# Request more testimonials from customers.
# Write testimonial for the products you love.
# Interview a guru in your industry and promote the recording on your site.
# Tell your friend about your site (This is the easiest thing, and yet not everyone is doing it).
# Participate in the ‘Daily MEME’.
# Offers free services to your visitors.
# Provide money back guarantee to your customers.
# Waive shipping fee for your customers.
# Buy targeted email database from vendor.
# Start a contest related to your product.
# Ask visitors to bookmark your site.
# Buy a text ad in an email newsletter.
# Provide private label right article for others to use.
# Provide master resale right for your visitors to sell your products.
# Send offers and promotion coupon to your subscribers.
# Advertise in local newspaper, yellow pages, brochures.
# Advertise in television.
# Attend offline networking session.
# Ask for referral from your visitors.

Source

Some more tips

And of course Link Baiting is an excellent way of getting your site noticed

Depending on your site you need to think of something extraordinary that creates a buzz thus traffic to your site.

Good luck Tim!

movingconcierge · 03-08-2007, 11:08 AM

...wow...Thanks for the help! Good advice here. I'll take some time to absorb all this...

Damion · 03-08-2007, 11:15 AM

Of course another important step in the process of launching a new blog or website is to check if EVERYTHING works as it should be working such as newsletter, signups and RSS and your overall link structure, if there are no broken links that can cause visitors to end up on error pages and of course search engines don't like this either.

movingconcierge · 03-08-2007, 11:36 AM

I am spending $XXXX on development. I didn't mess around with ad hoc bits and pieces. I am putting all the development and testing parts under one roof. I am nervous as hell. I am considering spending $XXXX on a professional marketing campaign too. It's like why do one w/o the other?

Skinny · 03-08-2007, 11:47 AM

From legal standpoints make sure you have a privacy policy, disclaimer and TOS (terms of service) or TOU (terms of use) if these apply.

Skinny

Damion · 03-08-2007, 12:07 PM

Originally Posted by movingconcierge

I am spending $XXXX on development. I didn't mess around with ad hoc bits and pieces. I am putting all the development and testing parts under one roof. I am nervous as hell. I am considering spending $XXXX on a professional marketing campaign too. It's like why do one w/o the other?

That's true but be careful with these marketing campaigns and whom you hire for this job.
????: NamePros.com http://www.namepros.com/showthread.php?t=302626
Perhaps if you could send me a PM describing what your website is going to be about and what your expectations are i could ad something else that could help you out in regards to marketing.

YesBrilliant · 03-15-2007, 03:11 PM

Originally Posted by Damion

# Perform SEO to achieve good ranking on the search engine.
# Submit to search engine
# Purchase Pay Per Click ads.
# Rewrite your sales copy.
# Start a blog
# Comment in other people’s blog.
# Invite others to write/comment in your blog.
# Submit articles to the article directories.
# Join social networking group such as MySpace, LinkedIn and include your website url in your profile.
# Print your website url in your namecard.
# Include your website url in your signature in every ongoing emails.
# Advertise in online classified ads.
# Request link exchange with related sites.
# Submit to major directories.
# Submit to industry specific directories.
# Write a press release.
# Start your own forum.
# Participate in industry specific forum.
# Start or participate in Yahoo Group.
# Start or participate in Google Group.
# Sponsor a partner website and request them to market your website.
# Look for sponsors.
# Place a “link to me” hyperlink in your website.
# Start your own ezine.
# Publish ebooks.
# Start affiliate program.
# Place an auction in ebay.
# Participate in Yahoo Answer.
# Shoot an interesting video and upload to youtube. Make sure your url is visible in the video.
# Social bookmark your own site and share with your friends.
# Upload a photo album to flickr and share with your friends.
# Start a profile in MyYahoo.
# Join community that is related to your industry.
# Publish your customers’ testimonials on your website.
# Request more testimonials from customers.
# Write testimonial for the products you love.
# Interview a guru in your industry and promote the recording on your site.
# Tell your friend about your site (This is the easiest thing, and yet not everyone is doing it).
# Participate in the ‘Daily MEME’.
# Offers free services to your visitors.
# Provide money back guarantee to your customers.
# Waive shipping fee for your customers.
# Buy targeted email database from vendor.
# Start a contest related to your product.
# Ask visitors to bookmark your site.
# Buy a text ad in an email newsletter.
# Provide private label right article for others to use.
????: NamePros.com http://www.namepros.com/showthread.php?t=302626
# Provide master resale right for your visitors to sell your products.
# Send offers and promotion coupon to your subscribers.
# Advertise in local newspaper, yellow pages, brochures.
# Advertise in television.
# Attend offline networking session.
# Ask for referral from your visitors.

Nice tips here, Damion.

Congrats!

Mike · 04-03-2007, 03:47 PM

If you need an eval of the marketing campaign, let me know.
You're always welcome to post in the Business Plan review forum over at my place as well. Link in Signature.

Originally Posted by Damion

That's true but be careful with these marketing campaigns and whom you hire for this job.
????: NamePros.com http://www.namepros.com/showthread.php?t=302626
Perhaps if you could send me a PM describing what your website is going to be about and what your expectations are i could ad something else that could help you out in regards to marketing.

Great post, Damion!

john238 · 04-11-2007, 11:16 PM

If your site offers something newsworthy then a press release will definately help to kick start things of.

Other than that, I would suggest getting good quality links pointing to your site and doing seo.

Skinny · 04-12-2007, 07:56 AM

Don't know if this is helpful.

More pointed to a web 2.0 app, but could still prove useful in helping you decide what marketing strategy to use and when.

http://www.readwriteweb.com/archives...ur_web_app.php

cbsturg · 04-12-2007, 08:11 AM

On the original list, but not fully expounded upon, is creating an affiliate program. This is a great way to pass on marketing costs to others, and you only pay when your affiliates drive traffic that converts for you in calculated ways. I have no idea what you're looking to do, but this could be anything from paying a percentage of sales, to paying per lead generated, to paying for each person who signs up for your newsletter.
????: NamePros.com http://www.namepros.com/showthread.php?t=302626

I'm a member of a great forum that is targeted towards the Affiliate marketing channel (that's actually how I found out about Namepros). I'd highly recommend you check them out: ABestWeb.com. If you decide to go that route, you can even hire a person to run your affiliate program for you, so you can concentrate on what you do best.

philski · 04-15-2007, 02:59 AM

HI i am an SEO and pretty good at it, this isnt for announcing a site as such,
but free advice for free organic traffic. and i cant think of a better way to announce than being no1,

Use your domain name in your title,
as an example i just googled "directory"http://www.google.com.au/search?hl=e...e+Search&meta=
notice 8-10 sites use there domain name again in title either as whatever.com or what ever... im in Australia so my results will be a little different. but it works for anything you choose to search, it only started a few weeks ago, so shhhh

What it seems to do is magnify your domain name, your most powerful SE tool, and it doubles search engine points, the other "phrase or word" you choose are just taken up, but of course, if your target phrase/word is in your domain as well, even better,

one really easy way to get the Search Bots crawling your site like mad, that no-one ever seems to mention ...put in a robots.txt,

it works better than anything else to getting your site noticed fast. better than site maps, better than anything, if you go over your webaliser and last 300 visits, without it you get a 404 and the bot will leave,, with it and you will get bots you never heard of crawling your site,

make your site interactive, add an rss feed and a favicon is a nice touch and also seems to help a little in the rankings. as well as making you look like a proper site,
????: NamePros.com http://www.namepros.com/showthread.php?t=302626

put in a bookmark button, with an all in one like addme.com or single entry with keyword tags even better. target the big 5-6 sites. digg tecnorati etc,

those few things can be done on any site in under ten min, and will get you up in the rankings, and past your competition.

every month change your title a little, keeping the domain name of course, you will get an extra listing out of it, and push another competitor clean off the top page,

Hope that helps,,
Phillip
www.philski.com

SimpleDomaining · 04-17-2007, 10:41 PM

that was wonderful list to do from Damion. wow!... but i have a little additional question. if anywhere exsist a similar list TO DO, which does not involve any $ spendings?

aotgroup · 04-19-2007, 06:31 AM

as the famous saying goes "Speculate to accumalate"

BuzzGuyz · 04-25-2007, 10:48 PM

I have to agree that the post is a very good one. Study that list and act on it immediately.

PRWeb is an online company that you should consider for the press release. Overall I think you have some great starting points here and I sure have a few more things to do thanks alot.

Rep to add for that contribution. Thanks.

-NC- · 05-05-2007, 04:34 AM

Great list Damion, but why did you leave off the last one?

Originally Posted by http://www.internetstrategyblog.com/archives/54-website-marketing-ideas/2007/01/23

If all these website marketing ideas do not work for you, there is one last thing that you can do.
????: NamePros.com http://www.namepros.com/showthread.php?t=302626
# Closed down your website. This will reduce the number of junk sites in the whole Internet community

Damion · 05-05-2007, 05:18 AM

No such thing as giving up!

I'll continue to

03-08-2007, 10:00 AM	THREAD STARTER #1 (permalink)
movingconcierge Senior Member Join Date: Aug 2005 Posts: 2,266	Is there a proper list of MUST DOs when launching a new site? I just have no clue how to announce a new site that I am developing. I'm dropping the most I've ever spent on a site and want to take the extra step to launch it proper. Can a TRUE PRO lend a brother a hand and put down a nice list for me? Also, if it is your primary business, shoot me over a PM with your CV and portfolio. Maybe I'll contract out some work. Thanks for looking. Rep++ for your good advice.

04-11-2007, 11:16 PM	#10 (permalink)
john238 NamePros Member Join Date: Feb 2006 Posts: 128	If your site offers something newsworthy then a press release will definately help to kick start things of. Other than that, I would suggest getting good quality links pointing to your site and doing seo. __________________ ;) Affiliate Programs Directory - Over 2,000 Programs - Contextual Ads, CPM Popunders, plus more :) 140+ CPA Networks \| Earn upto $1.20 CPM on Banner Ads \| Webmaster Forum \| Free Online Games

04-12-2007, 08:11 AM	#12 (permalink)
cbsturg New Member Join Date: Apr 2007 Posts: 9	On the original list, but not fully expounded upon, is creating an affiliate program. This is a great way to pass on marketing costs to others, and you only pay when your affiliates drive traffic that converts for you in calculated ways. I have no idea what you're looking to do, but this could be anything from paying a percentage of sales, to paying per lead generated, to paying for each person who signs up for your newsletter. ????: NamePros.com http://www.namepros.com/showthread.php?t=302626 I'm a member of a great forum that is targeted towards the Affiliate marketing channel (that's actually how I found out about Namepros). I'd highly recommend you check them out: ABestWeb.com. If you decide to go that route, you can even hire a person to run your affiliate program for you, so you can concentrate on what you do best. __________________ Chris Sturgill FREEQUOTESWORLD.com - Get Affordable Web Design - Buy Web Development Leads To Grow Your Business

04-15-2007, 02:59 AM	#13 (permalink)
philski NamePros Regular Join Date: Jan 2007 Location: Sheffield Tasmania Posts: 330	HI i am an SEO and pretty good at it, this isnt for announcing a site as such, but free advice for free organic traffic. and i cant think of a better way to announce than being no1, Use your domain name in your title, as an example i just googled "directory"http://www.google.com.au/search?hl=e...e+Search&meta= notice 8-10 sites use there domain name again in title either as whatever.com or what ever... im in Australia so my results will be a little different. but it works for anything you choose to search, it only started a few weeks ago, so shhhh What it seems to do is magnify your domain name, your most powerful SE tool, and it doubles search engine points, the other "phrase or word" you choose are just taken up, but of course, if your target phrase/word is in your domain as well, even better, one really easy way to get the Search Bots crawling your site like mad, that no-one ever seems to mention ...put in a robots.txt, it works better than anything else to getting your site noticed fast. better than site maps, better than anything, if you go over your webaliser and last 300 visits, without it you get a 404 and the bot will leave,, with it and you will get bots you never heard of crawling your site, make your site interactive, add an rss feed and a favicon is a nice touch and also seems to help a little in the rankings. as well as making you look like a proper site, ????: NamePros.com http://www.namepros.com/showthread.php?t=302626 put in a bookmark button, with an all in one like addme.com or single entry with keyword tags even better. target the big 5-6 sites. digg tecnorati etc, those few things can be done on any site in under ten min, and will get you up in the rankings, and past your competition. every month change your title a little, keeping the domain name of course, you will get an extra listing out of it, and push another competitor clean off the top page, Hope that helps,, Phillip www.philski.com Last edited by philski; 04-15-2007 at 05:45 AM.

04-17-2007, 10:41 PM	#14 (permalink)
SimpleDomaining Senior Member Join Date: Jun 2005 Location: Phoenix AZ Posts: 1,639 Follow @simpledomaining	that was wonderful list to do from Damion. wow!... but i have a little additional question. if anywhere exsist a similar list TO DO, which does not involve any $ spendings? __________________ naturalskincareproducts.com

03-08-2007, 10:59 AM	#2 (permalink)
Damion Senior Member Join Date: Feb 2006 Posts: 2,719	I'm not a true pro but i am willing to lend you a hand and share some info you may have use for ....depending on the type of website you're launching. # Perform SEO to achieve good ranking on the search engine. # Submit to search engine # Purchase Pay Per Click ads. ????: NamePros.com http://www.namepros.com/marketing-techniques/302626-there-proper-list-must-dos-when.html # Rewrite your sales copy. # Start a blog # Comment in other people’s blog. # Invite others to write/comment in your blog. # Submit articles to the article directories. # Join social networking group such as MySpace, LinkedIn and include your website url in your profile. # Print your website url in your namecard. # Include your website url in your signature in every ongoing emails. # Advertise in online classified ads. # Request link exchange with related sites. # Submit to major directories. # Submit to industry specific directories. # Write a press release. # Start your own forum. # Participate in industry specific forum. # Start or participate in Yahoo Group. # Start or participate in Google Group. # Sponsor a partner website and request them to market your website. # Look for sponsors. # Place a “link to me” hyperlink in your website. # Start your own ezine. # Publish ebooks. # Start affiliate program. # Place an auction in ebay. # Participate in Yahoo Answer. # Shoot an interesting video and upload to youtube. Make sure your url is visible in the video. # Social bookmark your own site and share with your friends. # Upload a photo album to flickr and share with your friends. # Start a profile in MyYahoo. # Join community that is related to your industry. # Publish your customers’ testimonials on your website. # Request more testimonials from customers. # Write testimonial for the products you love. # Interview a guru in your industry and promote the recording on your site. # Tell your friend about your site (This is the easiest thing, and yet not everyone is doing it). # Participate in the ‘Daily MEME’. # Offers free services to your visitors. # Provide money back guarantee to your customers. # Waive shipping fee for your customers. # Buy targeted email database from vendor. # Start a contest related to your product. # Ask visitors to bookmark your site. # Buy a text ad in an email newsletter. # Provide private label right article for others to use. # Provide master resale right for your visitors to sell your products. # Send offers and promotion coupon to your subscribers. # Advertise in local newspaper, yellow pages, brochures. # Advertise in television. # Attend offline networking session. # Ask for referral from your visitors. Source Some more tips And of course Link Baiting is an excellent way of getting your site noticed Depending on your site you need to think of something extraordinary that creates a buzz thus traffic to your site. Good luck Tim!

03-08-2007, 11:08 AM	THREAD STARTER #3 (permalink)
movingconcierge Senior Member Join Date: Aug 2005 Posts: 2,266	...wow...Thanks for the help! Good advice here. I'll take some time to absorb all this...

03-08-2007, 11:15 AM	#4 (permalink)
Damion Senior Member Join Date: Feb 2006 Posts: 2,719	Of course another important step in the process of launching a new blog or website is to check if EVERYTHING works as it should be working such as newsletter, signups and RSS and your overall link structure, if there are no broken links that can cause visitors to end up on error pages and of course search engines don't like this either.

03-08-2007, 11:36 AM	THREAD STARTER #5 (permalink)
movingconcierge Senior Member Join Date: Aug 2005 Posts: 2,266	I am spending $XXXX on development. I didn't mess around with ad hoc bits and pieces. I am putting all the development and testing parts under one roof. I am nervous as hell. I am considering spending $XXXX on a professional marketing campaign too. It's like why do one w/o the other?

03-08-2007, 11:47 AM	#6 (permalink)
Skinny Senior Member Join Date: Jan 2007 Posts: 1,260	From legal standpoints make sure you have a privacy policy, disclaimer and TOS (terms of service) or TOU (terms of use) if these apply. Skinny

04-12-2007, 07:56 AM	#11 (permalink)
Skinny Senior Member Join Date: Jan 2007 Posts: 1,260	Don't know if this is helpful. More pointed to a web 2.0 app, but could still prove useful in helping you decide what marketing strategy to use and when. http://www.readwriteweb.com/archives...ur_web_app.php

04-19-2007, 06:31 AM	#15 (permalink)
aotgroup NamePros Member Join Date: Mar 2006 Location: Nottingham, England Posts: 173	as the famous saying goes "Speculate to accumalate" __________________ aotcoaches.com 4 Sale-> Automatedincome.co Lewishamilton.info personalstorage.co hydrogenstorage.net

04-25-2007, 10:48 PM	#16 (permalink)
BuzzGuyz NamePros Member Join Date: Apr 2007 Location: Canada Posts: 147	I have to agree that the post is a very good one. Study that list and act on it immediately. PRWeb is an online company that you should consider for the press release. Overall I think you have some great starting points here and I sure have a few more things to do thanks alot. Rep to add for that contribution. Thanks. __________________ Canadian Entrepreneur - Be Successful - Get Back What You Send Out Stephen Welton

05-05-2007, 05:18 AM	#18 (permalink)
Damion Senior Member Join Date: Feb 2006 Posts: 2,719	No such thing as giving up! I'll continue to __________________ ★★★ The 5 Minute Deployment Tool Every Domainer Should Have In Their Domaining Toolbox! ★★★ DomainersTheme.com

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