Pound

Have spent today emailing potential end users - have had three replies already saying that normally they would be interested, but due to the recent algorithm update they have no interest/need...

mrstealth99

I think short term it might be, but over the long term I would still prefer an EMD to build an authority site around. If you are just building small niche sites with little or no content, fine, then avoid the emd. There is always a short term over reaction to any change google makes.

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Steven

Makes sense from end user's perspective.
Google's EMD algorithm update makes EMD domains that much less valuable.

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InvisionTech

Another useless update from Google.

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alien51

So this means the amount of effort an End-User will spend trying to rank a brandable domain, say frazzle.co is now just about the same as an EMD.

InvisionTech

Maybe Google wants you to spend money on adwords to market to the end users instead of relying on keyword rich domain which happens to rank well.

We might get to a point where if user TYPES in your keyword rich domain, and you have adsense on it, google may say, you can't serve ads to those users because they TYPED it in rather than coming through our search engine... absurdity has no limit.

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Weber

Three different people told you that?

sophiax

I was just worried about Google algorithm on some points that if some negative SEO done by some of my competitors can hurt my site. This news can prove very bad in future

bmugford

I deal with multiple end users daily, and most of them know hardly anything about SEO.
I am surprised three people would mention that.

Google is not going to devalue a quality site based on using an EMD.

It is in Google's best interest to provide high quality results.

If you are an end user who sells flowers in Chicago, and your domain is ChicagoFlowers.com, that simply explains your business.

Google is looking to remove garbage sites based on EMD.

EMD domains still come with instant brand recognition. There is a lot of marketing value outside of SEO alone.

Brad

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carob

Actually they have done exactly that to me - long established sites with plenty of original relevant content, not domainer sites.

For the EMD query they have totally disappeared from search results. For other queries their position in results is unchanged.

Maybe they'll tweak the filter - supposedly if it is a filter it gets a monthly tweak -so that EMD domains have no advantage, but at the moment they are delivering a heavy EMD penalty to some sites.

---------- Post added at 09:26 AM ---------- Previous post was at 09:23 AM ----------

IMO Google wants to provide high quality results for major businesses, not small players. It seems to me every change just pushes Amazon and other big American business players up in the search results. Yes big players tend not to use EMD.

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alien51

So when you say your long established sites were pushed down the order, what is the quality of your competitors sites that replaced you at the top?

If they are high quality as well, then perhaps your current position is your real quality level were it not for the EMD on your domain?



This would never have happened if most EMDs did not fall on domainers' hands. Domainers gave EMDs a bad reputation, which triggered Matt Cutts to tweak his algo. It's just like when scammers invaded the .BIZ tld, everyone else have shun them altogether as spammy.

jk23

Wrong.

What?

mjbenterprises

Google doesn't want crappy sites to rank at the top, this makes sense to me, maybe this will push domainers to develop better sites... Most domainer sites really suck, I wouldn't rank them highly either..

biggie

lol

that response sounds more like it would come from another domainer.

domainers are the one group who will panic, and become confused, whenever they think the sky is falling or something is raining on their parade.

as such is the case with every report of Big G changing some shiz-zit around.



a true end-user who really has plans for development, would not use such a lame excuse.

unless, they were playing jedi mind tricks on you



imo...

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infmoney

The only time I've had a reply similar to Pounds is when emailing seo companies. Most endusers don't have a clue.

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Steven

ChicagoFlowers.com is a very good name.
EMD like ChicagoFlowerShopInMagnificentMile.com would become less valuable.

End users are getting smarter.

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alien51

That's a no-contest comparison.

But for the sake of this new Google algorithm, it seems it is now possible that if you type "chicago flowers" on Google, the top website will be something like "Sofias dot com" (hypothetically if this domain was selling flowers... but currently it is owned by a domainer as well). Your ChicagoFlowers.com "could" get pushed down to second page if the other brandables contain quality content as well.

In short, your EMD advantage is now lost.



They are now more comfortable settling on the other extensions, or attaching some nifty word infront of the domain like "the" or "my". That's because they realized domainers are now unable to rank their stuffs high on search engines. And if domainers can't sell their stuff, their own "less than perfect" domains are safe on top of search.

Happened to me a few times. Say for example, i own "phantom dot com" (just an example). Buyer didn't like my asking price. So he got "thephantom dot com" for just reg fee. Now he ranks on top of search, because he is more focused developing content for this single domain, while i'm too busy with my 400+ domains.

stuart_domains

personally i think this update has made many domain names value drop to zero.

anything like (example purposes only)

chainsaws.com
woodsheds.com
fishtanks.com
usbleads.com
blankdiscs.com

if your site is about the domain name then i think this google update has rendered the domain name redundant.

Discuss.

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enlytend

May affect it, it won't "effect" it...

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InvisionTech

Looks like big G is suffering...

http://online.wsj.com/article/SB1000...358259436.html

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JB Lions

This type of thread has become redundant

---------- Post added at 03:10 PM ---------- Previous post was at 02:14 PM ----------

It is stuart, look different threads:

This Google algorithm change is BAD news for us domainers

Google EMD update effect domain value?

EMD (exact match domain) Update ... 2 weeks later.

Google Algorithm Changes for Exact Match Domains

"Low Quality Exact Match Domains"

Are Exact-Match Domains in Decline?

Should have hopped into one of those threads, or maybe a mod should just start combining any new ones into one of those threads.

It's all the same overreacting/misinformation anyway. People are leaving out an important word, crappy. It was a crappy/emd update. There are still a lot of emd ranking just fine, you just have to go to the source, Google, and look. Those domains you listed are still worth a lot of money, those are some great keywords and most businesses, real businesses, aren't dependent on Google and know those names are good for other marketing as well.

JB Lions

There is all kinds of overreaction with this. Few things.

This was more about crappy sites on emds, than emds alone. You can always just go to the source, Google, and look. I still see good emds ranking all day long on Google.

When things like this happen, blogs try to take advantage, by drumming it up, going overboard. More page views, clicks etc, more money. They need something to talk about because the reality, at the core, SEO hasn't really changed. On page SEO is pretty much the same. Off page is still mainly links in (good links). The only thing that has really changed, is there are more places to get links in, social influence. And if you have a good site, that comes naturally, having some social buttons on your site, can help a little. Again, at the core, it's the same.

I found this interesting:

"Also, paid clicks, a measure of how frequently consumers click on Google's advertisements, increased 33% from a year earlier and were up 6% from the second quarter."

I'm thinking 33% is a big jump. If you have crappy SERPS, maybe people are clicking more ads. Some people are saying Google are making the SERPS crappy on purpose, to get more clicks. Who knows. I know this tho. Bing/Yahoo has gained a little. And if you have crappy SERPS, maybe some people will leave, so ultimately having crappy SERPS, you're screwing yourself.

Updates happens, sometimes things come back around, get dialed back etc. The ole' chasing the algo I talked about before, that's what amateurs do. I don't think the SERPS have gotten better with these updates. I really don't need to see the same sites over and over again when I search on something, sometimes the same site, multiple times on 1 page.

So, this could also be an opportunity for domainers. Buy some good emds from the overreacting ones.

GeoFan

The key words are Low Quality EMD update... Google it.

Sites that meet or exceed minimum quality are doing fine.

Got any real examples?

---------- Post added at 01:29 PM ---------- Previous post was at 01:22 PM ----------

Discussed here:

http://www.namepros.com/domain-name-...pdate-2-a.html

bmugford

People who think domains like Chainsaws.com or FishTanks.com are worth nothing don't understand marketing and branding.

The Google EMD thing is way overblown, and Google is not the only driver of domain values.

I don't see Diapers.com getting dinged. They sell diapers.

Google is trying to get rid of low quality crap.

It is in their interest to index sites well that have quality domains and quality content.

Brad

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alien51

So the bottomline is, this is an END-USER problem related to content quality. Then why are the Domainers getting rattled to the bone?