Google: The search party is over

syncvb · 07-30-2010, 08:05 AM

Quote:

“In this new phase of the web, one of the largest threats to Google and its core search business is the expanding Facebook footprint around the world. Not only because social networks offer a substitute for search for consumers, but also because they offer a substitute for advertisers as well. In display advertising, for example, Facebook has a 16% share of the roughly $9 billion market, according to comScore (Google sites have 2.4% of the market), and advertisers say they’re looking for more ways to plug into Facebook.”

Quote:

Yes, the company is still growing at rates that would be the envy of the rest of the Fortune 500. But its core business is slowing, its stock is down, its Android mobile platform generates scant revenue, and competition (hello, Facebook) is fierce. Can Google find its footing in this brave new world?

More at-
????: NamePros.com http://www.namepros.com/industry-news/669635-google-the-search-party-is-over.html
Google: The search party is over - Fortune Tech

Is there any way that domainers can use FaceBook for profits??

**enlytend** · 07-30-2010, 09:33 AM

That excerpt fails to point out that FB ads typically convert like s***.

Sparhawke · 07-30-2010, 11:25 AM

It is a good article, thanks for finding it

Google I think are amongst the few seminal companies of the internet along with Amazon & Ebay, I doubt they will ever be dead in the water but go on to leave a long legacy spanning decades.

And is that such a bad thing?

Who wants to be tied to older companies constantly and progress to be stunted?

TheWatcher · 07-30-2010, 12:06 PM

Nice article to read.

Thanks.

labrocca · 08-01-2010, 04:46 AM

Originally Posted by enlytend

That excerpt fails to point out that FB ads typically convert like s***.

That I can believe.

tichnak · 08-01-2010, 01:12 PM

Yes I am reading this all the time, but honestly, I dont remember a single occasion where I was searching anything other then people on facebook, no book, no laywer, no hotel or insurance... I dont see how Facebook will seriously affect search. Maybe someone can explain to me.

MillionaireNames · 08-01-2010, 01:25 PM

down with google

*RevolutionaryDomains* · 08-01-2010, 06:02 PM

Interesting read. Thanks for the post.

I may have to break down and join FB some day after all. Though I am willing to bet Google is safe from FB for quite some time.

***Jawed*** · 08-01-2010, 06:12 PM

I don't think FB is a direct threat to Google. It may take some of Google's business but a social networking site has its limitations.

nightshad · 08-01-2010, 06:57 PM

The notion that Facebook is a threat to Google is ridiculous. Google will always be the alpha male, and Facebook will be the submissive kitten when it comes to ads. That's just how it is.

JagG · 08-01-2010, 08:52 PM

Originally Posted by tichnak

Yes I am reading this all the time, but honestly, I dont remember a single occasion where I was searching anything other then people on facebook, no book, no laywer, no hotel or insurance... I dont see how Facebook will seriously affect search. Maybe someone can explain to me.

Yep same here, I personally don't think it will happen .... but google are trying to get in the social market this could be a good reason why.... Nice Article

FanCube · 08-02-2010, 03:53 AM

Originally Posted by tichnak

Yes I am reading this all the time, but honestly, I dont remember a single occasion where I was searching anything other then people on facebook, no book, no laywer, no hotel or insurance... I dont see how Facebook will seriously affect search. Maybe someone can explain to me.

From my point of view it is not like FB and other online social networks for that matter will take over the search market. Rather IMHO we will see that the new generation of search results will be a mix of algorithm based results and results based on our social ties etc. Especially opinion based results such as reviews will very likely be based on our social ties. We are already seeing that these kind of results are being mixed into search results.
????: NamePros.com http://www.namepros.com/showthread.php?t=669635

You mention that you never go to FB and search for books, lawyers, hotels or insurances but this is exactly the kind of topics that our social ties can help with. Wouldn't you rather choose a lawyer recommended by your friend compared to a random lawyer running an Adwords campaign?

This is not about Google or Facebook, it is about getting more useful search results by combining more sources and search factors.

**enlytend** · 08-02-2010, 07:08 AM

Quote:

We are already seeing that these kind of results are being mixed into search results.

Yes, and it sucks. Especially that useless twitter-spam.

Quote:

You mention that you never go to FB and search for books, lawyers, hotels or insurances but this is exactly the kind of topics that our social ties can help with. Wouldn't you rather choose a lawyer recommended by your friend compared to a random lawyer running an Adwords campaign?

Yes, but there's real friends and facebook friends and if my real friends had a recommendation I wouldn't need to search anywhere. There's overlap, but each platform has different primary strengths.
????: NamePros.com http://www.namepros.com/showthread.php?t=669635

Facebook ads aren't very effective because even though your audience's INTERESTS are pretty well targeted, their INTENT is not. If I'm there to catch up on what everyone did last weekend, I'm not in "buy" mode or "info gathering" mode and could care less about the ads. There have also been quite a few spam/scam ads - that doesn't help.

OTOH, google's audience is there to search, research and buy.

Bing is more of a direct threat to Google than Facebook. By the way: how many of you knew that Bing powers some searches on Facebook?

tmijs789 · 08-02-2010, 11:59 AM

Originally Posted by syncvb

More at-
????: NamePros.com http://www.namepros.com/showthread.php?t=669635
Google: The search party is over - Fortune Tech

Is there any way that domainers can use FaceBook for profits??

Google Secretly Invested $100+ Million In Zynga, Preparing To Launch Google Games

Google will replace FB before FB becomes serious competition.

Pretty straight forward tactic for them. If they just buy FB they inherit all the fuss. If they take over, they can build a better social platform.

**Archangel** · 08-02-2010, 01:20 PM

I don't see this ever happening. Google is a huge thing but it's not necessarily a huge brand. Google wanted to make a browser and did. But is it running with the big dogs? Not even close. It's true that the Google brand is a big one but it'll take more than merely having an affiliation of any sort with Google to make a social media site 'replace' THE social media giant, FB. I doubt Google will ever replace it but they could be a true competitor.

Originally Posted by tmijs789

Google will replace FB before FB becomes serious competition.

.X. · 08-02-2010, 08:50 PM

I would venture to bet that google will flex it's muscle and end up owning FaceBook, That is the Google way, And it doesn't matter who gets the shaft.

**Archangel** · 08-02-2010, 11:27 PM

Now that sounds more believable.

Originally Posted by .X.

I would venture to bet that google will flex it's muscle and end up owning FaceBook, That is the Google way, And it doesn't
????: NamePros.com http://www.namepros.com/showthread.php?t=669635
matter who gets the shaft.

FanCube · 08-05-2010, 07:09 AM

Originally Posted by enlytend

That excerpt fails to point out that FB ads typically convert like s***.

True, Facebook ads have quite a bad conversion reputation, but many advertisers fail to understand how to use the advertising opportunities in social networks. IMHO too many advertisers use FB ads exactly as they would use Adwords which is not a good idea. It is two different approaches to the consumer and obviously they should be used differently.
????: NamePros.com http://www.namepros.com/showthread.php?t=669635

With that being said FB is not exactly known to have the most advanced and effective advertising platform.

JB Lions · 08-05-2010, 08:09 AM

Facebook isn't a search engine. They don't crawl and index the internet. So search engines will always have their place, since their will always be people wanting to search the internet. There are other ways to search for information now and depending on what you're looking for, one can be better than the other. Just more options nowadays.

ledbeauty · 08-08-2010, 07:00 AM

I don't think facebook will threat google here in China. Because the Chinese government has blocked facebook. We still can not open the website of facebook now. Google is still my favorite search engine.

glaxxon · 08-08-2010, 09:23 AM

Originally Posted by .X.

I would venture to bet that google will flex it's muscle and end up owning FaceBook, That is the Google way, And it doesn't matter who gets the shaft.

Agreed. Thats probably what might happen.

Facebook advertising has potential, but its not being used properly as of yet. The targeting possibilities are huge, but conversions are pretty bad too. I will definitely not be looking out for stuff to buy or similar stuff when i am sitting on facebook chatting with friends.
????: NamePros.com http://www.namepros.com/showthread.php?t=669635
There is only a limited market for facebook ads right now, like fan shirts and other stuff related to social media.

TourettesOnFire · 08-08-2010, 03:25 PM

I can see it now 'Facesearch'...

I really hope not, anyway,
Lots of people said Microsoft's BING search was going to challenge Google, Microsoft still has to advertise BING daily to try and lure people to them.

Theoretically speaking I don't think Facebook will be challenging Google anytime soon. Take into account google owns youtube.

companyone · 08-08-2010, 03:49 PM

Hi,

Now This:

Keyword-heavy domain names no longer serve SEO purposes

Quote:

Google has recently changed its page-ranking criteria and reduced its reliance on keyword-heavy domain names when calculating search engine rankings. This may affect the way companies design their search engine marketing campaigns.

John Straw, InfluenceFinder chief executive at Econsultancy explains that Google has gradually reduced the impact of root domain names. No longer than one year ago, this was weighted significantly heavier than today when compiling rankings.
????: NamePros.com http://www.namepros.com/showthread.php?t=669635

It can be hard for marketers to keep up with Google when the company constantly changes the algorithms that calculate the search engine rankings. A SEM strategy can go from highly valuable to outdated from one day to the other if Google decides that, for instance, mobile rendering or keyword densities will have a bigger impact on the rankings.

Some of the changes are rather easy to adapt to, whereas others are more expensive and time consuming to follow up on. For instance, if a company recently bought an expensive, keyword-heavy domain name, it is now highly inconvenient that Google decided to disparage this as a criterion for a high search engine ranking.

Source

__

Best,
Dan

JB Lions · 08-08-2010, 04:14 PM

Is there a real source? That's just one person's opinion, one of thousands out there. And the reality is, I see just the opposite with recent sites I've developed and pretty much over the years. It is a factor among many other factors. Also, when getting links from other sites, many times they use the sites name/domain, so it's double win. You have the keyword you're targeting in the domain and you're getting external links in from other sites (another major factor) for the keyword you're targeting. It's also in his best interest (best business interest) for you to believe that based on his service he's selling. So this "Keyword-heavy domain names no longer serve SEO purposes" is basically nonsense.

**enlytend** · 08-08-2010, 04:39 PM

Quote:

Keyword-heavy domain names no longer serve SEO purposes

I'm not seeing that either (though I've heard a number of people suggest it as a way to cut down on search results spam.) They might change the weighting, but I would be surprised if it didn't remain a ranking factor for the forseeable future.

07-30-2010, 09:33 AM	#2 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,035 Follow @enlytend	That excerpt fails to point out that FB ads typically convert like s***. __________________ Enlytend Solutions - Internet marketing and web development, specializing in local search optimization Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

07-30-2010, 11:25 AM	#3 (permalink)
Sparhawke Senior Member Join Date: Jan 2010 Location: England Posts: 1,715	It is a good article, thanks for finding it Google I think are amongst the few seminal companies of the internet along with Amazon & Ebay, I doubt they will ever be dead in the water but go on to leave a long legacy spanning decades. And is that such a bad thing? Who wants to be tied to older companies constantly and progress to be stunted? __________________ I taut I taw a Putty Tat Available Domain Names Last edited by Sparhawke; 07-30-2010 at 11:31 AM.

07-30-2010, 12:06 PM	#4 (permalink)
TheWatcher Senior Member Join Date: May 2003 Location: KING.NET Posts: 3,475	Nice article to read. Thanks. __________________ Get your own .CO $28/yr http://NeedName.com KING.NET Advertise your products and services. Got Facebook, connect with me. http://facebook.com/domainnetwork WebeW.com - YA.NET Alternative Domain Name!. Use it for your site or blog.

08-01-2010, 01:12 PM	#6 (permalink)
tichnak New Member Join Date: Feb 2010 Location: austria Posts: 17 Follow @DomainDevFund	Search on Facebook ? Yes I am reading this all the time, but honestly, I dont remember a single occasion where I was searching anything other then people on facebook, no book, no laywer, no hotel or insurance... I dont see how Facebook will seriously affect search. Maybe someone can explain to me. __________________ ddf.lu marshallindex.com thedomaininvesor.org

08-01-2010, 06:12 PM	#9 (permalink)
*Jawed* Senior Member Join Date: Jul 2008 Location: TradeDirectory.com Posts: 2,016 Follow @TradeDirectory	I don't think FB is a direct threat to Google. It may take some of Google's business but a social networking site has its limitations. __________________ Business Directory

08-01-2010, 01:25 PM	#7 (permalink)
MillionaireNames Account Closed Join Date: Mar 2010 Posts: 129	down with google

08-01-2010, 06:02 PM	#8 (permalink)
RevolutionaryDomains Never a Dull Moment Join Date: May 2009 Location: Supdu.com Posts: 1,338	Interesting read. Thanks for the post. I may have to break down and join FB some day after all. Though I am willing to bet Google is safe from FB for quite some time.

08-01-2010, 06:57 PM	#10 (permalink)
nightshad Account Closed Join Date: Feb 2010 Location: California Posts: 149	The notion that Facebook is a threat to Google is ridiculous. Google will always be the alpha male, and Facebook will be the submissive kitten when it comes to ads. That's just how it is.

08-02-2010, 08:50 PM	#16 (permalink)
.X. Revolution Calling! Join Date: Mar 2005 Location: NamePros Avenue Posts: 5,807	I would venture to bet that google will flex it's muscle and end up owning FaceBook, That is the Google way, And it doesn't matter who gets the shaft.

08-05-2010, 08:09 AM	#19 (permalink)
JB Lions NamePros Regular Join Date: Apr 2010 Location: Orlando Posts: 650 Follow @JBLions	Facebook isn't a search engine. They don't crawl and index the internet. So search engines will always have their place, since their will always be people wanting to search the internet. There are other ways to search for information now and depending on what you're looking for, one can be better than the other. Just more options nowadays.

08-08-2010, 07:00 AM	#20 (permalink)
ledbeauty NamePros Member Join Date: Jun 2010 Posts: 44	I don't think facebook will threat google here in China. Because the Chinese government has blocked facebook. We still can not open the website of facebook now. Google is still my favorite search engine. __________________ china distributor \| china style website

08-08-2010, 03:25 PM	#22 (permalink)
TourettesOnFire New Member Join Date: Aug 2010 Posts: 15	I can see it now 'Facesearch'... I really hope not, anyway, Lots of people said Microsoft's BING search was going to challenge Google, Microsoft still has to advertise BING daily to try and lure people to them. Theoretically speaking I don't think Facebook will be challenging Google anytime soon. Take into account google owns youtube. __________________ Premium Domain Names for low prices, YOU decide the price you pay! -Tourettes Suffer, anyone want to know more about the condition, I would love to educate

08-08-2010, 04:14 PM	#24 (permalink)
JB Lions NamePros Regular Join Date: Apr 2010 Location: Orlando Posts: 650 Follow @JBLions	Is there a real source? That's just one person's opinion, one of thousands out there. And the reality is, I see just the opposite with recent sites I've developed and pretty much over the years. It is a factor among many other factors. Also, when getting links from other sites, many times they use the sites name/domain, so it's double win. You have the keyword you're targeting in the domain and you're getting external links in from other sites (another major factor) for the keyword you're targeting. It's also in his best interest (best business interest) for you to believe that based on his service he's selling. So this "Keyword-heavy domain names no longer serve SEO purposes" is basically nonsense. Last edited by JB Lions; 08-08-2010 at 04:20 PM.

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Google: The search party is over

Search on Facebook ?