exsedo

With recent focus on Typo and Tm domains, more parking companies are now refusing these type of domains, so is it likely that g00gle will also take some kind of action against them, and what will be the effects on the domain industry as a whole if this happens.

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evytaar

that's new info for me. if it's right, well, I think that has positive and negative impact. if google take some action for it, so however you develop that tm domain, google will not see it. that's sad

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snicksnack

if the TM typo domains don't resolve anymore, google might still profit from them. If the user has a google toolbar installed he/she will be sent to google search pages which also shows ads. Same goes without saying for Microsoft....

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enlytend

What Google product are you talking about? Ad feeds/ Adsense? Search? Adwords? I don't see Google getting involved - it's really not their business to deal with that sort of thing, and they have stated so in connection with Adwords and with search.

though (still in the Adwords context) ...
and source:AdWords Help

I CAN envision enough corporate backlash against the domaining industry resulting in new policies whereby a tm complaint can cause the domain in question to be deactivated at the registrar pending resolution...

Generic typos are one thing, deliberately squatting on someone else's mark hurts the entire industry.

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snicksnack

if they ever remove TMs from parking, people wil use CPA or cloak and redirect

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exsedo

I also think that cybersquatting and typosquatting are major factors in the decline of parking revenue. There are a few parking companies who are beginning to remove these type of domains from their systems.

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exsedo

G00gle is now clearly marking trademarked keywords in their adwords keyword tool. I think this is the start of something bigger.

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cfguru360

Actually, trademark domains convert quite well. Especially if they are targeted. A Bank of America typo with a "Bank of America" keyword will convert great, especially if the advertiser on the keyword is Bank of America itself.

There are low quality traffic typos, and these are usually domains such as Myspace, Youtube, Twitter typos. These usually have a very low CTR anyway, so they don't generate a lot of clicks.

The lowest converting domains are those with backlink traffic.

90%+ of domain parking revenue is made up of typos. Google has eliminated trademark keyword bidding because they have lawsuits piled up to the ceiling. Companies are just suing because competitors are bidding on their terms. It is not because of the domain industry/typosquatting. Although, it is very similar if you think about it. Google and Yahoo are also blocking out domain names that they see that have low quality scores, this can include typos, generics, anything. And on top of this, Google and Yahoo will also block any domain names if an advertiser, such as Bank of America for instance, tells them to block out certain typos from displaying their ads.

Google usually only blocks typos when they are instructed by the trademarked company, and rarely do they do it out of their free will.

As mentioned, typos make up for 90% of the domain parking revenue. If we were to eliminate them, it is hard to see if quality would be better. We may look more favorable to advertisers and end-users, but then all that would be left is long-tail domains, backlink traffic domains, and expired traffic domains, and some very small number of highly targetted generics. In other words, I think the quality may even drop, and overall industry revenue may drop which may mean that our negotiating power may not be anywhere close to what companies have today if they'd be sending 1/10 of the revenue to Google/Yahoo.

Overall, all companies will tell you that they are against typos and block them all, but if you take a quick look at some statistics out there such as McAffee's or do your homework yourself, you'll notice that most parking companies welcome typos. I think we all try to block the worst trademark typos (Youtube, Myspace, etc), but after that, it is a free-for-all.

I think there must be a big double standard in this industry when it comes to typos. I hear always a lot of people say very bad things, even in the forum, and their member account has full of typos! Also, another great example is Verizon, which is very anti-typos, yet they monetize all unresolveable traffic. I read about Microsoft doing something similar with a bunch of domain names as well. Every company just puts a twist on it. Verizon for instance will tell you that they don't monetize typo traffic. They just monetize unresolveable DNS traffic that helps users find what they are looking for...in other words - typos.

Agreed. There is no way to stop people from parking typos. You can make it harder, but it will always exist in one form or another.

On top of this, it is important to understand trademark typos vs typos. Even if Google / Yahoo wanted to block out all typos, it'd only make sense for them to go after trademark typos if they had so many lawsuits where it wouldn't be profitable for them to monetize them.

call2shain

TM should be Included.

Wickedd00

Agree with CFGuru !
Cheers,
- Wickedd00