I find it quite misleading that they automatically opt-in new advertisers to their Search Partners + Content Network... Someone thinks they're advertising on Google and all of the sudden their ads are appearing on other sites.
I like their Content Network myself and have had good results on it but only a fool or someone obviously not aware they're being opted into the Content Network is going to pay $10+/click there...
This is a very serious potential problem for all of us who benefit from ppc income. If google (and yahoo) is unable to defend against these kinds of suits its the domain owner who will be hurt the most imho.
I hope this doesn't turn into a world wide class-action status.
I don't know how anyone could miss the fact that the ads run on affiliate websites. Even if they missed the opt-out, anyone paying attention would notice almost immediately which sources are / not converting.
"Torrijos said the company took the position that clicks made by users who don't have a genuine interest in making a purchase are invalid."
Seriously, advertising has been around since the invention of trade. For thousands of years it's operated on a simple concept: You pay someone to address their audience in an attempt to sell your products or services. End of Story.
Now suddenly after all this time, people are trying to change the laws of advertising. I realize that the Internet is a relatively new and awesome medium, but does that mean we should just completely lose our heads?
The simple fact is that Google has a massive audience. If you want to reach that audience, than you pay them for ad space. Not everyone who clicks on your ad is going to make a purchase. Not everyone who views your television ad, hears your radio ad, sees your billboard, magazine, or newspaper ad is going to make a purchase either.
I think I'm going to open up a small shop and sue every person that comes into my store and doesn't make a purchase, because they're obviously perpetrating some kind of fraud.
If someone takes the time to click on an ad they must have some "genuine interest" in at least getting more information on what the ad link is offering. If the offer is misleading or the product inadequate, that is a shortcoming of the advertiser, not the publisher.