Yahoo Publisher Network Competes with Google AdSense

slaughterbeck · 08-09-2005, 07:18 PM

Yahoo plans to compete with Google AdSense with an announcement on the Yahoo Search blog that they are rolling out a beta of their Yahoo Publisher Network (YPN).

Quote:

"Yahoo!
has launched a beta network in the U.S. for small- and medium-sized publishers. Currently available through invitation only, as Yahoo! tests and refines the new platform, small- and medium-sized publishers can easily sign up online and access new revenue sources and enhanced Yahoo! content through our new self-serve platform. Our goal is to extend the beta to more publishers by the end of the year."
There have been rumors of when Yahoo would launch their YPN program for months, but the most specific news was leaked yesterday morning by Stefanie Olsen on News.com as, "Yahoo to launch blog ad Network".

This is an important step by Yahoo to formally compete with Google's AdSense program with a self-serve service for publishers that want to monetize their content rich web sites.

Jenstar has posted a very detailed description of the YPN program on her excellent Jensense blog and she has also started a thread on WebmasterWorld.
????: NamePros.com http://www.namepros.com/industry-news/114230-yahoo-publisher-network-competes-google-adsense.html

You can sign up for the YPN program here. Keep in mind, the current beta is limited to 2000 sites. The program will expand to include more sites and blogs near the end of the year.

Here's the link to the blog by Will Johnson VP & GM Yahoo Publisher Network

-JDT- · 08-09-2005, 07:43 PM

AdSense, YPN, AskJeeves, MSN keywords.. there will be a big competition among them, and IMHO this can't be a bad thing for us website developers.

Premium · 08-09-2005, 08:00 PM

Originally Posted by -JDT-

AdSense, YPN, AskJeeves, MSN keywords.. there will be a big competition among them, and IMHO this can't be a bad thing for us website developers.

Agreed

Going to be higher cpc!

deu12000 · 08-09-2005, 09:19 PM

I don't think it will be a higher CPC, if anything I think it will be lower and better for the advertiser due to more choices. Prices will probably drop all around since everyone is doing basically the same thing.

Brian · 08-09-2005, 10:23 PM

Originally Posted by deu12000

I don't think it will be a higher CPC, if anything I think it will be lower and better for the advertiser due to more choices. Prices will probably drop all around since everyone is doing basically the same thing.

agreed about the lower CPC on the advertiser side, but i think the publishers will start seeing a bigger % of the actual per click cost

domainprince · 08-10-2005, 01:30 AM

I think this is a good development for the industry as there will be more competitors.

Originally Posted by Brian

agreed about the lower CPC on the advertiser side, but i think the publishers will start seeing a bigger % of the actual per click cost

Agree. Both advertisers and web publishers will have more choices besides adsense.

vimkar · 08-10-2005, 09:43 AM

Originally Posted by domainprince

I think this is a good development for the industry as there will be more competitors.
Agree. Both advertisers and web publishers will have more choices besides adsense.

competion allways help the competitors and the end users ....

Element · 08-10-2005, 11:56 AM

These companies will always be competing but im rooting for Google Adsense because they seem a little better.

SaN-DeeP · 08-10-2005, 11:58 AM

Originally Posted by domainprince

I think this is a good development for the industry as there will be more competitors.

Agree. Both advertisers and web publishers will have more choices besides adsense.

i agree to this.. completely.

Riceman · 08-12-2005, 08:08 PM

I hear ask.com (askjeeves) is rolling out something similiar shortly

08-09-2005, 07:43 PM	#2 (permalink)
-JDT- Nice guy Join Date: Apr 2005 Location: Florence (Italy) Posts: 1,143	AdSense, YPN, AskJeeves, MSN keywords.. there will be a big competition among them, and IMHO this can't be a bad thing for us website developers. __________________ חוצפה

08-09-2005, 09:19 PM	#4 (permalink)
deu12000 Senior Member Join Date: Jun 2004 Posts: 1,447	I don't think it will be a higher CPC, if anything I think it will be lower and better for the advertiser due to more choices. Prices will probably drop all around since everyone is doing basically the same thing. __________________ Low Priced Turnkey Websites , Free Forum Software , Electronic Cigarettes Wholesale and Dropshipping , Find your Future Home

08-10-2005, 11:56 AM	#8 (permalink)
Element NamePros Regular Join Date: Jun 2005 Location: United States Posts: 646	These companies will always be competing but im rooting for Google Adsense because they seem a little better. __________________ PolarisWorld \| Formula 1 Valencia \| Villas La Manga \| Real Estate Valencia Extra Virgin Olive Oil \| Security in Spain \| SEO Directory \| Real Estate Spain

08-12-2005, 08:08 PM	#10 (permalink)
Riceman Senior Member Join Date: Sep 2003 Posts: 1,015	I hear ask.com (askjeeves) is rolling out something similiar shortly __________________ :gl:

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