Updating Old Logo

sourcez · 12-31-2008, 06:11 AM

Hi all,

Working with a company at the moment that has no tech at all.

Take a look at the logo below, how would you suggest it can be improved? (I'm guessing there will be a lot of ways!)

I've started by putting a gradient on as a temporary fix but it's still looking like a budget agency did it 15 years ago!

nodws · 01-01-2009, 12:32 AM

try lower case on a Sans-serif font, like helvetica, or trebuchet. current font has to go, looks aged like 1930's classified ads

also an Icon will be very helpful

Digital_Designer · 01-03-2009, 09:50 AM

Change the font.Add any symbol.

Jacklin · 01-03-2009, 02:46 PM

Try to add any kind of symbol related to your company ... Font is nice but you can still try some better font

pixelhero · 01-04-2009, 08:24 AM

I agree with Nodws about going for a sans-serif font.

If you want to incorperate a logo into the name without using a random image, possibly consider turning the 'S' at the start or end (decide what looks best) with a $ sign, a mix of the same colour font and a gold $ sign would suit the name, I am assuming your brand is about saving money.

sourcez · 01-05-2009, 02:47 PM

Great, thanks guys.

Unfortunately it's a UK company so the $ won't work for us.

I'll have a look at a sans serif - what sort of logo do you think would be suitable? The brand is about saving money - it's a discount store.

+Rep, thanks!

AndrCruz · 01-05-2009, 07:46 PM

Originally Posted by sourcez

Great, thanks guys.
????: NamePros.com http://www.namepros.com/graphic-design-flash/546901-updating-old-logo.html

Unfortunately it's a UK company so the $ won't work for us.

I'll have a look at a sans serif - what sort of logo do you think would be suitable? The brand is about saving money - it's a discount store.

+Rep, thanks!

The current one is so awfull, It hurts just to look at It.

Well If It's a discount store use something to do with coupons for example http://images.google.pt/images?ndsp=...n&start=0&sa=N

So when people see it they will know what the store is about.

But hey, that's your work not mine.

Zepia · 01-05-2009, 08:30 PM

I suggest a Sans Serif font witha -25 Kerning and a nice clean symbol!

sourcez · 01-06-2009, 07:00 AM

It's funny because I've always thought the current one needed ditching, no-one in the company agreed with me. But even the customers aren't buying because of it!

I've currently gone with superbuys with bold super - would you suggest overlaying the text on an image though? I can't seem to be able to make a symbol work!

Thanks again

cappa1_2000 · 03-16-2009, 03:46 PM

I would not recommend using an image.. they never work well. As suggested try an icon or graphic that ties in with the business purpose, or just keep it as text - not all logos have to have icons.
I would not recommend gradients, they are quite a trend at the moment - try researching, look around you at brands that work - Coca-cola, M&S, BT, Royal Mail etc etc.

Ferlyn · 06-08-2009, 10:08 PM

The text is so simple try putting some little image or a single logo that gives a description of the
company you're working on. Blend some colors to make it look attractive for the viewers.

vanesaJac · 06-17-2009, 01:48 AM

SUPERBUYS - since it has a super word
Make it more flashy.
it gives good quality for people.

MaryJoy · 06-21-2009, 06:08 PM

Hello there..
I will share you a link of some
Text Effect tutorials.
Ive been using there tutorials
for my Text Effects...
Here:
Text Effects, Photoshop Text Effects Tutorials - Adobe Photoshop Tutorials
I hope it helps.
The tutorials are very easy.

Sheikh Ahsan · 07-16-2009, 08:46 AM

You need some effects in it... its so simple!

Go to youtube and check out few tutorials or I can help making you them!

Cheers!

pmorrison2588 · 08-16-2009, 09:30 AM

Change the font, add some strike through type lines, and bring some emboss.

sourcez · 08-22-2009, 03:49 PM

Thanks for all the advice so far, going to take another look at it this coming weekend

Ookie · 08-23-2009, 01:08 AM

Try adding an icon (possibly a shopping trolley) and use a sans serif font.

My other suggestion would be to try a metallic text.

My font suggestions are: NeoSans, Diavlo or Helvetica

bodil4o · 08-28-2009, 03:47 AM

Originally Posted by Ookie

Try adding an icon (possibly a shopping trolley) and use a sans serif font.
????: NamePros.com http://www.namepros.com/showthread.php?t=546901

My other suggestion would be to try a metallic text.

My font suggestions are: NeoSans, Diavlo or Helvetica

Yeap!
If he can't do it...just buy a logo

sourcez · 09-04-2009, 05:11 AM

Thanks for all the suggestions, I've now left them to their own devices as the top level were happy with the old logo :S

Saket · 09-04-2009, 06:13 AM

hmm the log doesnt has anything, just a use of font in there. try adding some stroke, and get a icon somewhere from deviantart.com
i just used an icon and stroke and the result was a beautiful logo for my site, you can see it here :-
TechHacker | All the Tech Buzz going around at one place!

09-12-2009, 05:17 AM

Use a background color, change the font, and use some symbols.

nodws · 09-13-2009, 01:39 AM

should close thread xD

bradj · 09-15-2009, 04:41 AM

So did you remodel it? Please update with any changes.

newviewit · 09-24-2009, 11:14 PM

THink you made some changes....

but I would also make it pop out a little more by adding light effects such as glow, also the font looks a little too big.

Maybe try keeping the 'S' large and make the rest of the text smaller

01-01-2009, 12:32 AM	#2 (permalink)
nodws Senior Member Join Date: Jun 2008 Location: nodws.com Posts: 1,622 Follow @nodws	try lower case on a Sans-serif font, like helvetica, or trebuchet. current font has to go, looks aged like 1930's classified ads also an Icon will be very helpful __________________ SnackNames.com \| SnackDesign.com \| buckstabu.com \| adoolt.com \| yoAmoNY.com Developer For Hire! PHP/MySQL/Wordpress/Etc Graphic design, Corporate ID, Dev Ideas

01-03-2009, 09:50 AM	#3 (permalink)
Digital_Designer NamePros Regular Join Date: May 2008 Location: www.iheaders.com Posts: 298	Change the font.Add any symbol. __________________ I am taking new orders daily.$10 Logo,Header,Banner Design<<Fast Service(ASAP) 100% Positive Feedback>> Website Header Design Service Watch Funny Videos Indian Idol 6 __

01-03-2009, 02:46 PM	#4 (permalink)
Jacklin NamePros Regular Join Date: Aug 2008 Posts: 624	Try to add any kind of symbol related to your company ... Font is nice but you can still try some better font __________________ Naruto Naruto Shippuden Naruto forums

01-04-2009, 08:24 AM	#5 (permalink)
pixelhero NamePros Regular Join Date: May 2008 Location: England Posts: 771	I agree with Nodws about going for a sans-serif font. If you want to incorperate a logo into the name without using a random image, possibly consider turning the 'S' at the start or end (decide what looks best) with a $ sign, a mix of the same colour font and a gold $ sign would suit the name, I am assuming your brand is about saving money. __________________ pixelhero Web Development Studios UK

01-05-2009, 02:47 PM	THREAD STARTER #6 (permalink)
sourcez NamePros Regular Join Date: Nov 2007 Location: UK Posts: 402	Great, thanks guys. Unfortunately it's a UK company so the $ won't work for us. I'll have a look at a sans serif - what sort of logo do you think would be suitable? The brand is about saving money - it's a discount store. +Rep, thanks! __________________ 3cc Internet \| Free Flash Graphics \| Share Your Screenshots

01-05-2009, 08:30 PM	#8 (permalink)
Zepia NamePros Regular Join Date: Jul 2008 Location: Dallas, TX Posts: 465	I suggest a Sans Serif font witha -25 Kerning and a nice clean symbol! __________________ ZepiaGraphics.com - Logo Design, Web Graphics and much more with many satisfied NP members!

01-06-2009, 07:00 AM	THREAD STARTER #9 (permalink)
sourcez NamePros Regular Join Date: Nov 2007 Location: UK Posts: 402	It's funny because I've always thought the current one needed ditching, no-one in the company agreed with me. But even the customers aren't buying because of it! I've currently gone with superbuys with bold super - would you suggest overlaying the text on an image though? I can't seem to be able to make a symbol work! Thanks again __________________ 3cc Internet \| Free Flash Graphics \| Share Your Screenshots

03-16-2009, 03:46 PM	#10 (permalink)
cappa1_2000 NamePros Member Join Date: Dec 2008 Location: UK Posts: 141	I would not recommend using an image.. they never work well. As suggested try an icon or graphic that ties in with the business purpose, or just keep it as text - not all logos have to have icons. I would not recommend gradients, they are quite a trend at the moment - try researching, look around you at brands that work - Coca-cola, M&S, BT, Royal Mail etc etc. __________________ Work → CM Designs \| The Designers Block \| I proudly work for unionroom.com

06-08-2009, 10:08 PM	#11 (permalink)
Ferlyn Account Closed Join Date: Jun 2009 Posts: 7	The text is so simple try putting some little image or a single logo that gives a description of the company you're working on. Blend some colors to make it look attractive for the viewers.

06-17-2009, 01:48 AM	#12 (permalink)
vanesaJac Account Closed Join Date: Jun 2009 Posts: 30	SUPERBUYS - since it has a super word Make it more flashy. it gives good quality for people.

06-21-2009, 06:08 PM	#13 (permalink)
MaryJoy Account Closed Join Date: Jun 2009 Posts: 19	Hello there.. I will share you a link of some Text Effect tutorials. Ive been using there tutorials for my Text Effects... Here: Text Effects, Photoshop Text Effects Tutorials - Adobe Photoshop Tutorials I hope it helps. The tutorials are very easy.

07-16-2009, 08:46 AM	#14 (permalink)
Sheikh Ahsan NamePros Member Join Date: Jul 2009 Posts: 103	You need some effects in it... its so simple! Go to youtube and check out few tutorials or I can help making you them! Cheers! __________________ Red Rings of Death Fix On line pc tv red light fix

08-16-2009, 09:30 AM	#15 (permalink)
pmorrison2588 Account Suspended Join Date: Aug 2009 Location: U.S. Posts: 36	Change the font, add some strike through type lines, and bring some emboss.

08-22-2009, 03:49 PM	THREAD STARTER #16 (permalink)
sourcez NamePros Regular Join Date: Nov 2007 Location: UK Posts: 402	Thanks for all the advice so far, going to take another look at it this coming weekend __________________ 3cc Internet \| Free Flash Graphics \| Share Your Screenshots

08-23-2009, 01:08 AM	#17 (permalink)
Ookie NamePros Regular Join Date: Jan 2009 Location: South Australia Posts: 900 Follow @designflame	Try adding an icon (possibly a shopping trolley) and use a sans serif font. My other suggestion would be to try a metallic text. My font suggestions are: NeoSans, Diavlo or Helvetica __________________ Affordable Web Design \| DN Lists - Expired Domains, Dropped Domain Lists \| Funny Tech Stories

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

09-04-2009, 05:11 AM	THREAD STARTER #19 (permalink)
sourcez NamePros Regular Join Date: Nov 2007 Location: UK Posts: 402	Thanks for all the suggestions, I've now left them to their own devices as the top level were happy with the old logo :S __________________ 3cc Internet \| Free Flash Graphics \| Share Your Screenshots

09-04-2009, 06:13 AM	#20 (permalink)
Saket Account Closed Join Date: Aug 2009 Posts: 52	hmm the log doesnt has anything, just a use of font in there. try adding some stroke, and get a icon somewhere from deviantart.com i just used an icon and stroke and the result was a beautiful logo for my site, you can see it here :- TechHacker \| All the Tech Buzz going around at one place!

09-12-2009, 05:17 AM	#21 (permalink)
rob.b Guest Posts: n/a	Use a background color, change the font, and use some symbols.

09-13-2009, 01:39 AM	#22 (permalink)
nodws Senior Member Join Date: Jun 2008 Location: nodws.com Posts: 1,622 Follow @nodws	should close thread xD __________________ SnackNames.com \| SnackDesign.com \| buckstabu.com \| adoolt.com \| yoAmoNY.com Developer For Hire! PHP/MySQL/Wordpress/Etc Graphic design, Corporate ID, Dev Ideas

09-15-2009, 04:41 AM	#23 (permalink)
bradj Account Suspended Join Date: Aug 2009 Location: US Posts: 27	So did you remodel it? Please update with any changes.

09-24-2009, 11:14 PM	#24 (permalink)
newviewit New Member Join Date: Jun 2008 Posts: 22	THink you made some changes.... but I would also make it pop out a little more by adding light effects such as glow, also the font looks a little too big. Maybe try keeping the 'S' large and make the rest of the text smaller __________________ Affiliate links are not permitted