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Simple Steps to Choosing a Logo Designer
By Damon Maddison

Step 1. Planning
While searching for the right Logo designer it is important to have a clear idea of what you would like your new logo to portray. Will it be seen by kids, adults, big business, or small businesses? As a logo designer myself, the key information I would want to know from you would be:

- The intended market or audience viewing your logo.
- How your logo will be used.
- What you would like your business to be seen as.

With this information I would have a clear understanding of your requirements. Take time to consider what you expect from your logo and the type of information you want to get across to your potential clients before you approach your logo designer. This will save you and the designer a considerable amount of time and effort.


Step 2. Compile a list of logo designers
Creating a list of logo designers will allow you to view a range of different designs and find the styles you like. Here are some techniques to help you in your search:

1. Search for logo designers on the Internet – browse through websites specifically devoted to logo design. Choose and compare at least three logo designers to get an overall picture of what is available.

2. Check out a range of industry related logos – spend some time looking at other businesses logos that may be related or are similar to your industry, choose a few different logos that you admire and contact the organization and ask for information about their designer. You could also find out if that organization was happy with the level of service they received.

3. Referrals – Ask friends, family and co-workers who they used to design their logo. Ask them if they were satisfied with the service they received and if the completed designs were what they expected. Ask if they felt they received value for money.


Step 3. Create a shortlist
From your initial list determine which logo design service is best suited to your requirements and your project. The following guide will help you to choose 3-6 website designers:

a. Examine their websites
- Survey the projects in the portfolio and check for consistent quality.
- Ask if the web design service has created solutions for businesses similar to yours.
- Find out which country the design service operates from.

b. Find out their design process
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- Find out if the logo design service offers a standard process for developing logos.
- Do they take the time to understand your goals and offer a solid planning proposal.

c. Determine what other products/services the firm can offer
- Look for added value products or extra services the design service can offer.


Step 4. Secure quotes from each design service
Obtain quotes from the remaining design services so you can compare the quality of design and service to make an informed decision.

a. Select the logo designers you feel offer the best logo design options and services.

b. Supply the same information to each logo design service and ask for a quote to create your logo.

c. Ask for a breakdown of costs so you can compare costs against other logo design services.


Step 5. Evaluate the proposals
Time spent reviewing and comparing each proposal will help you decide which logo design service is best suited to your business requirements.

- Examine each proposal individually.

- Check out how well the logo design service presented their logo design proposal.

- Keep a checklist for each proposal; look for strengths and weaknesses.

- Compare each proposal.

- Compare the presentation, the content and check if they satisfy your business needs and goals.

Once you have made your decision, advise the design services that did not succeed and let them know why you decided not to choose their proposal. Finally contact the successful design service and tell them the good news.

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unknownz

I dont think anyone will spend that much time for just one logo, i designed mine in minuts!

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createmx

It is probably best for bigger companies.

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unknownz

Yeah,I think u r right!

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Cobalt

Great writeup...Long but good information.

dongan

great writing. but, everyone should take some care for logo even small sites.

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