Adsense now has CPM!!!!!

ZuraX · 04-25-2005, 03:19 PM

Hello,

We've made many recent improvements to Google AdSense. Read on to find out more.
Increasing monetization through new forms of advertising

As part of our goal to improve the monetization of your sites, Google has introduced a number of new features for advertisers, which will directly impact you as an AdSense publisher.

We anticipate that these features will introduce new advertising dollars into the content network by giving advertisers additional ways to reach their objectives.

We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future.

Site targeting: focusing on the audience

The keyword-targeted ads that you're used to seeing on your pages will now be joined by a new type of site-targeted advertisement. Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites.

We believe that advertisers will leverage both our traditional keyword-targeted advertising which runs across the entire AdSense network, and our new site-targeted advertising, bringing more ad dollars to publishers.

CPM bidding: a new way to generate revenue

With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site.

For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.

Expanded text ads: testing new formats

We are also running a test with text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit. At this time, this test will only apply to text ads in a site-targeted campaign and to ad formats banner-sized or larger. The expanded pay-per-impression text ad will have to beat out all of the competing ads before it can appear, so publishers can be assured that any expanded text ad is a highly competitive ad. These ads will be served to any text-enabled ad unit and will abide by your text ad color settings.
????: NamePros.com http://www.namepros.com/google-adsense/85260-adsense-now-has-cpm.html

More image ads

Because of these new features available for advertisers, the number of image ads in the Google advertising network will grow. To take advantage of these ads, and the increased earnings potential that they offer, we encourage you to review your image ads preference in your AdSense Account Settings page.

You can also choose your image ads preference on a format-by-format basis when generating your ad code. For publishers who want to fully leverage image ads, we now provide an image ads only selection.

Your image ad inventory will also include a small number of Flash ads from a test group of advertisers. These new ads will adhere to the 50KB size limit for image ads, and will be reviewed according to our content guidelines.

Finally, we've added the wide skyscraper (160x600) format to make a total of 5 ad formats supporting image ads. If you're opted in to image ads, be sure to use one of these formats so that we can send image ads to your pages.

Contact us

You can always contact an AdSense specialist with your questions or comments, using the contact form in the AdSense Support center. We look forward to hearing from you.

Sincerely,

The Google AdSense Team

The Equivocate · 04-25-2005, 03:31 PM

The minimum CPM is $2, which means I would be making more money than my current $1.74 CPM... we'll have to see how well this works out.

dc1pop · 04-25-2005, 03:34 PM

liking the CPM idea! Could be good on my site as i have low click through's compared to the amount of pageviews i have!

jroy · 04-25-2005, 03:35 PM

how do you choose cpm instead of cpc? are we able to change if we want it cpm or cpc?

ZuraX · 04-25-2005, 03:42 PM

They both run. You cant choose.

"For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages."

jeter4982 · 04-25-2005, 03:44 PM

Ya, I already posted this at:

http://www.namepros.com/google-adsense/85182-adsense-switching-to-cpm.html

But it should be great!

Tom

jroy · 04-25-2005, 03:47 PM

so with the cpm how often will it show up in our accounts that we have made some money? like im sure it wont say that we earned $0.002 for one impression, do you think they will just update it every 1-2 cents?

dc1pop · 04-25-2005, 03:47 PM

"We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future"

You sure its available to everyone yet?

I see in my adsense account now i can select just image banners though ...

ZuraX · 04-25-2005, 03:48 PM

For that youll have to see if its in the FAQ or email them. I have no clue.

Originally Posted by dc1pop

"We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future"

You sure its available to everyone yet?

I see in my adsense account now i can select just image banners though ...

LOL darn I missed that during my quick read and rush to get here to post about it LOL
????: NamePros.com http://www.namepros.com/showthread.php?t=85260
Now I wonder how long until we all get it..

sunken · 04-25-2005, 04:33 PM

Originally Posted by G

Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites.

With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site.

To me this reads that advertisers have to choose your site for CPM, which means that unless you are a site that is in the public eye a lot, the chance of that is probably pretty low. Although this will be a really big money maker I'm sure for the top Alexa sites. Doesn't seem to me though that the CPM is going to be available as a general rule across the entire Adsense network and will hurt small websites rather than help. My concern is if advertisers go for the CPM rate, will that put a dent in the PPC advertising pool for those that didn't qualify for the CPM ones.

ZuraX · 04-25-2005, 04:55 PM

The CPM and that part are seperate.. Yeah they can pick sites to advertise on but the CPM will be for all sites...

sunken · 04-25-2005, 05:15 PM

I hope you are right. The Manor gets a great many impressions per month versus the click rate, so that would really help I think if that's the case.

Brian · 04-26-2005, 12:17 AM

Adsense switching to CPM worries me greatly. As we all know it is against TOS to click your own ads with the cpc method. We can't avoid viewing our own ads wit the CPM model. Now we all probably visit our own sites a lot, and if we had adwords on a forum, we would be making a lot of impressions on ourselves.

Now I know with all other CPM its the same way as well, but the one thing i've liked about Google is we as the publisher is not costing the people putting up the ads anything. Now with the new system we will be.

primacomputer · 04-26-2005, 04:01 AM

Perhaps they will make it a violation of their TOS to visit your own site?

So we now have a new crime, visit fraud (visitfraud.com is available btw)

nicedomain4sale · 04-26-2005, 09:12 AM

Originally Posted by primacomputer

Perhaps they will make it a violation of their TOS to visit your own site?

So we now have a new crime, visit fraud (visitfraud.com is available btw)

Perhaps they will added a feature such that if you visit your own site, your impression aren't counted.

I'll depressed if I don't allowed to visit my own-site.

ZuraX · 04-26-2005, 10:00 AM

We wouldnt be allowed to view namepros either since we got no idea when out adsense ads will show here...

jroy · 04-26-2005, 12:23 PM

actually, its designed so your ads wont show up if you are logged in

ZuraX · 04-26-2005, 12:37 PM

Cool

Scott · 04-26-2005, 01:02 PM

Originally Posted by ZuraX

We wouldnt be allowed to view namepros either since we got no idea when out adsense ads will show here...

afaik your own ads don't show for you

????: NamePros.com http://www.namepros.com/showthread.php?t=85260

edit; doh, that's what happen when you don't reply for 30 mins.

edmarriner · 04-26-2005, 01:06 PM

the cpm will really help my site pick up some $$$

. the cpc dont make that much money

admans · 07-05-2005, 10:10 AM

Wow.....this really is good news.....I say...Long live google....but it wud b like a dream if they pay us like 50-50 of the total earning that they earn from the ads clicks on our site!

newayz...me happy with this also!

StudioWorks · 07-06-2005, 09:22 PM

This is really good news. Nice addition to Google Adsense. We all can get more revenue from our sites.

- SW

trifolic · 07-17-2005, 12:54 PM

I wonder if they are going to have it setup the same way that Burst is setup, I remember that Burst would only pay per unique every 12 hours, however it would still show the ad more than once, almost skimming you out of your money, you may have shown like 30-40 impressions of the same banner but Burst only considered it 1

Porte · 07-19-2005, 05:28 PM

Although a bit old, I'm afraid as I need to update my site then go live on it to check that all links work probably, therefore it's impressions count by me, which they can use against me "viewing your ads" heh

Venolus · 07-19-2005, 06:38 PM

yipee.. i like this idea

04-25-2005, 03:19 PM	THREAD STARTER #1 (permalink)
ZuraX Senior Member Join Date: Apr 2003 Location: Pennsylvania USA Posts: 2,684	Adsense now has CPM!!!!! Hello, We've made many recent improvements to Google AdSense. Read on to find out more. Increasing monetization through new forms of advertising As part of our goal to improve the monetization of your sites, Google has introduced a number of new features for advertisers, which will directly impact you as an AdSense publisher. We anticipate that these features will introduce new advertising dollars into the content network by giving advertisers additional ways to reach their objectives. We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future. Site targeting: focusing on the audience The keyword-targeted ads that you're used to seeing on your pages will now be joined by a new type of site-targeted advertisement. Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites. We believe that advertisers will leverage both our traditional keyword-targeted advertising which runs across the entire AdSense network, and our new site-targeted advertising, bringing more ad dollars to publishers. CPM bidding: a new way to generate revenue With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site. For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages. Expanded text ads: testing new formats We are also running a test with text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit. At this time, this test will only apply to text ads in a site-targeted campaign and to ad formats banner-sized or larger. The expanded pay-per-impression text ad will have to beat out all of the competing ads before it can appear, so publishers can be assured that any expanded text ad is a highly competitive ad. These ads will be served to any text-enabled ad unit and will abide by your text ad color settings. ????: NamePros.com http://www.namepros.com/google-adsense/85260-adsense-now-has-cpm.html More image ads Because of these new features available for advertisers, the number of image ads in the Google advertising network will grow. To take advantage of these ads, and the increased earnings potential that they offer, we encourage you to review your image ads preference in your AdSense Account Settings page. You can also choose your image ads preference on a format-by-format basis when generating your ad code. For publishers who want to fully leverage image ads, we now provide an image ads only selection. Your image ad inventory will also include a small number of Flash ads from a test group of advertisers. These new ads will adhere to the 50KB size limit for image ads, and will be reviewed according to our content guidelines. Finally, we've added the wide skyscraper (160x600) format to make a total of 5 ad formats supporting image ads. If you're opted in to image ads, be sure to use one of these formats so that we can send image ads to your pages. Contact us You can always contact an AdSense specialist with your questions or comments, using the contact form in the AdSense Support center. We look forward to hearing from you. Sincerely, The Google AdSense Team __________________ Been a NP member for 5 or more years? PM me to join the Social Group!

04-25-2005, 03:31 PM	#2 (permalink)
The Equivocate Senior Member Join Date: Dec 2003 Location: Chicago Posts: 1,578	The minimum CPM is $2, which means I would be making more money than my current $1.74 CPM... we'll have to see how well this works out. __________________ Fueled By Ramen

04-25-2005, 03:35 PM	#4 (permalink)
jroy Senior Member Join Date: May 2004 Location: Connecticut Posts: 2,804	how do you choose cpm instead of cpc? are we able to change if we want it cpm or cpc? __________________ Free Arcade Games

04-25-2005, 03:42 PM	THREAD STARTER #5 (permalink)
ZuraX Senior Member Join Date: Apr 2003 Location: Pennsylvania USA Posts: 2,684	They both run. You cant choose. "For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages." __________________ Been a NP member for 5 or more years? PM me to join the Social Group!

04-25-2005, 03:47 PM	#7 (permalink)
jroy Senior Member Join Date: May 2004 Location: Connecticut Posts: 2,804	so with the cpm how often will it show up in our accounts that we have made some money? like im sure it wont say that we earned $0.002 for one impression, do you think they will just update it every 1-2 cents? __________________ Free Arcade Games

04-25-2005, 03:34 PM	#3 (permalink)
dc1pop Senior Member Join Date: Dec 2004 Location: UK Posts: 1,893	liking the CPM idea! Could be good on my site as i have low click through's compared to the amount of pageviews i have!

04-25-2005, 03:44 PM	#6 (permalink)
jeter4982 Senior Member Join Date: Oct 2004 Location: CT, USA Posts: 3,299	Ya, I already posted this at: http://www.namepros.com/google-adsense/85182-adsense-switching-to-cpm.html But it should be great! Tom

04-25-2005, 03:47 PM	#8 (permalink)
dc1pop Senior Member Join Date: Dec 2004 Location: UK Posts: 1,893	"We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future" You sure its available to everyone yet? I see in my adsense account now i can select just image banners though ...

04-25-2005, 04:55 PM	THREAD STARTER #11 (permalink)
ZuraX Senior Member Join Date: Apr 2003 Location: Pennsylvania USA Posts: 2,684	The CPM and that part are seperate.. Yeah they can pick sites to advertise on but the CPM will be for all sites... __________________ Been a NP member for 5 or more years? PM me to join the Social Group!

04-25-2005, 05:15 PM	#12 (permalink)
sunken Senior Member Join Date: Oct 2004 Location: New Jersey Posts: 2,279	I hope you are right. The Manor gets a great many impressions per month versus the click rate, so that would really help I think if that's the case. __________________ juegos juegos \| Your Hotel in Austria psicologo valencia

04-26-2005, 12:17 AM	#13 (permalink)
Brian Senior Member Join Date: Sep 2003 Location: Charlottesville Virginia Posts: 2,317 Follow @laughtodeath	Adsense switching to CPM worries me greatly. As we all know it is against TOS to click your own ads with the cpc method. We can't avoid viewing our own ads wit the CPM model. Now we all probably visit our own sites a lot, and if we had adwords on a forum, we would be making a lot of impressions on ourselves. Now I know with all other CPM its the same way as well, but the one thing i've liked about Google is we as the publisher is not costing the people putting up the ads anything. Now with the new system we will be. __________________ Free Games Funny Jokes and Pictures

04-26-2005, 04:01 AM	#14 (permalink)
primacomputer Senior Member Join Date: Mar 2004 Posts: 1,402	Perhaps they will make it a violation of their TOS to visit your own site? So we now have a new crime, visit fraud (visitfraud.com is available btw)

04-26-2005, 10:00 AM	THREAD STARTER #16 (permalink)
ZuraX Senior Member Join Date: Apr 2003 Location: Pennsylvania USA Posts: 2,684	We wouldnt be allowed to view namepros either since we got no idea when out adsense ads will show here... __________________ Been a NP member for 5 or more years? PM me to join the Social Group!

04-26-2005, 12:23 PM	#17 (permalink)
jroy Senior Member Join Date: May 2004 Location: Connecticut Posts: 2,804	actually, its designed so your ads wont show up if you are logged in __________________ Free Arcade Games

04-26-2005, 12:37 PM	THREAD STARTER #18 (permalink)
ZuraX Senior Member Join Date: Apr 2003 Location: Pennsylvania USA Posts: 2,684	Cool __________________ Been a NP member for 5 or more years? PM me to join the Social Group!

07-19-2005, 06:38 PM	#25 (permalink)
Venolus NamePros Regular Join Date: Jul 2005 Location: Kerala, India Posts: 858	yipee.. i like this idea __________________ :yell: Script Installations for $7 :yell: Forum Installations for $5 :yell: Forum Modification Installation and Custom Skin Designs. :yell: All Now @ Venolus.com

04-26-2005, 01:06 PM	#20 (permalink)
edmarriner NamePros Regular Join Date: Apr 2005 Location: England :D Posts: 834	the cpm will really help my site pick up some $$$ . the cpc dont make that much money

07-05-2005, 10:10 AM	#21 (permalink)
admans NamePros Regular Join Date: Jul 2005 Posts: 912	Wow.....this really is good news.....I say...Long live google....but it wud b like a dream if they pay us like 50-50 of the total earning that they earn from the ads clicks on our site! newayz...me happy with this also! __________________ Quality Content Ezine PageNXT Link Directory Free Article for Website

07-06-2005, 09:22 PM	#22 (permalink)
StudioWorks no one lives forever Join Date: Apr 2004 Location: NamePros Posts: 8,075	This is really good news. Nice addition to Google Adsense. We all can get more revenue from our sites. - SW __________________ epagini.com mexicorealty.net softwarepit.com yadasoftware.com

07-17-2005, 12:54 PM	#23 (permalink)
trifolic NamePros Member Join Date: Jul 2005 Posts: 33	I wonder if they are going to have it setup the same way that Burst is setup, I remember that Burst would only pay per unique every 12 hours, however it would still show the ad more than once, almost skimming you out of your money, you may have shown like 30-40 impressions of the same banner but Burst only considered it 1 __________________ IceYourPhone.com Help Spread The Word!! Spice up your desktop with FreeWallpaperGirls.com - Updated weekly W3Reports - News for Webmasters I don't procrastinate, I'll just do it tomorrow!

07-19-2005, 05:28 PM	#24 (permalink)
Porte Senior Member Join Date: May 2005 Location: I'm right here Posts: 3,525	Although a bit old, I'm afraid as I need to update my site then go live on it to check that all links work probably, therefore it's impressions count by me, which they can use against me "viewing your ads" heh __________________ WP Theme Developer Your One-stop for Premium Magazine/CMS WordPress Themes Deluxe Themes

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