Why is my CPC so low?

revomedia · 12-18-2010, 08:26 PM

What can I do to optimize my CPC, and what exactly is it based on?

Thanks!

**enlytend** · 12-19-2010, 04:53 AM

It's based upon:

Advertiser bids (which can vary seasonally - many advertisers pause campaigns around holidays)

Number of advertisers bidding (less competition = lower bids)
????: NamePros.com http://www.namepros.com/google-adsense/692490-why-is-my-cpc-so-low.html

How well your account converts for advertisers

Which ad people are clicking on (can be a huge difference between the first and last ads on a page)

... to name a few things.

FMI and video: https://www.google.com/adsense/suppo...&answer=160525

PS - you do know that Adsense program policies forbid posting your EPC and CTR? You're allowed to mention your earnings, but not the details.

revomedia · 12-21-2010, 08:07 PM

Originally Posted by enlytend

It's based upon:

Advertiser bids (which can vary seasonally - many advertisers pause campaigns around holidays)

Number of advertisers bidding (less competition = lower bids)

How well your account converts for advertisers

Which ad people are clicking on (can be a huge difference between the first and last ads on a page)

... to name a few things.

FMI and video: https://www.google.com/adsense/suppo...&answer=160525

PS - you do know that Adsense program policies forbid posting your EPC and CTR? You're allowed to mention your earnings, but not the details.

I see. I'll have to keep those factors in mind. Additionally I never thought of the advertisers pausing their ads for the holidays; So the very low CPC may just be a temporary thing because of the holidays.
????: NamePros.com http://www.namepros.com/showthread.php?t=692490

Thank you!

eugeniaralston · 12-22-2010, 04:00 AM

Yesterday, I had picked out a series of keywords, set everything to auto and set the max. CPC at $3.00. My daily limit was $15.
So I woke up today to find out that I had spent 18 dollars for 6 clicks.

sam320 · 12-22-2010, 05:32 AM

Originally Posted by eugeniaralston

Yesterday, I had picked out a series of keywords, set everything to auto and set the max. CPC at $3.00. My daily limit was $15.
????: NamePros.com http://www.namepros.com/showthread.php?t=692490
So I woke up today to find out that I had spent 18 dollars for 6 clicks.

The most cost effective way to use Adsense is to babysit it all the time, otherwise you'll waste lots of money as Google will up your bids to the max.

***johname*** · 12-22-2010, 11:10 AM

Where in the doldrums right now as is too close to Christmas time to have something order and shipped, and people got so much on their minds. I wouldnt make any drastic changes based on current numbers. You are probally be better off staying put through the holidays then changing things and losing your reference point.

***ritedomains*** · 12-22-2010, 09:49 PM

I also have noticed a drop -And been puzzled,This explains it.

earnincome · 12-31-2010, 06:31 AM

You are getting cpc low, because of not targeted advertisers. Optimize your ad chanel for getting maximum money.

sourcez · 01-19-2011, 07:44 AM

I've just had a massive decrease in CPC; from ok to nothing.

I'm wondering whether it's just because they have classified this particular site as terrible for conversions? I'm not seeing any real change in ads?

Happened pretty much over xmas and is continuing through Jan.

12-18-2010, 08:26 PM	THREAD STARTER #1 (permalink)
revomedia New Member Join Date: May 2008 Posts: 5	Why is my CPC so low? What can I do to optimize my CPC, and what exactly is it based on? Thanks! Last edited by revomedia; 12-21-2010 at 08:03 PM.

12-19-2010, 04:53 AM	#2 (permalink)
enlytend Forum Moderator Join Date: Aug 2006 Location: USA Posts: 2,152 Follow @enlytend	It's based upon: Advertiser bids (which can vary seasonally - many advertisers pause campaigns around holidays) Number of advertisers bidding (less competition = lower bids) ????: NamePros.com http://www.namepros.com/google-adsense/692490-why-is-my-cpc-so-low.html How well your account converts for advertisers Which ad people are clicking on (can be a huge difference between the first and last ads on a page) ... to name a few things. FMI and video: https://www.google.com/adsense/suppo...&answer=160525 PS - you do know that Adsense program policies forbid posting your EPC and CTR? You're allowed to mention your earnings, but not the details. __________________ Enlytend Solutions - Internet marketing and web development Was my advice helpful? Please consider a small donation to the National Canine Cancer Foundation - a tax deductible 501(c)(3)that directly funds cancer research

12-22-2010, 04:00 AM	#4 (permalink)
eugeniaralston New Member Join Date: Dec 2010 Posts: 3	Yesterday, I had picked out a series of keywords, set everything to auto and set the max. CPC at $3.00. My daily limit was $15. So I woke up today to find out that I had spent 18 dollars for 6 clicks. __________________ airport limo service pearson airport taxi pearson airport limo

12-22-2010, 09:49 PM	#7 (permalink)
*ritedomains* Senior Member Join Date: Sep 2010 Location: Cape Breton Posts: 1,161 Follow @ritedomains	I also have noticed a drop -And been puzzled,This explains it. __________________ VIDEOAPPS.BIZ @ Bido MUSICAPPS.BIZ @ Bido LOVEABLE.INFO @ BIDO

12-31-2010, 06:31 AM	#8 (permalink)
earnincome New Member Join Date: Dec 2010 Posts: 3	You are getting cpc low, because of not targeted advertisers. Optimize your ad chanel for getting maximum money. __________________ ipad speakers \| ipad skins

12-22-2010, 11:10 AM	#6 (permalink)
*johname* Business Member Join Date: Jan 2007 Posts: 13,519	Where in the doldrums right now as is too close to Christmas time to have something order and shipped, and people got so much on their minds. I wouldnt make any drastic changes based on current numbers. You are probally be better off staying put through the holidays then changing things and losing your reference point.

01-19-2011, 07:44 AM	#9 (permalink)
sourcez NamePros Regular Join Date: Nov 2007 Location: UK Posts: 403	I've just had a massive decrease in CPC; from ok to nothing. I'm wondering whether it's just because they have classified this particular site as terrible for conversions? I'm not seeing any real change in ads? Happened pretty much over xmas and is continuing through Jan. __________________ 3cc Internet

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