New: Interest-Based Advertising

Rudy · 03-12-2009, 11:16 PM

Just got this email from the Google AdSense Team. Interesting. Can't say that I've even bothered with my privacy policies in the past although I'll try to look through this stuff and get it implemented.

Your Thoughts?

Quote:

We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.
????: NamePros.com http://www.namepros.com/google-adsense/566683-new-interest-based-advertising.html

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/suppor...py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/suppo...?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/...-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

whitebark · 03-12-2009, 11:25 PM

Sounds like a lot of tracking on their part and I really wonder if it will translate into more earnings for publishers.

shockie · 03-13-2009, 08:14 AM

i don't think that the tracking part is an issue as google is good at collection all this information about us (doubleclick, google accounts, analytics, etc). yahoo is probably able to do the same too as they're soon releasing a product called "enhanced retargeting" which sounds very similar to this "internet-based advertising" offered by google.

my guess would be that this will translate to more earnings for publishers in the right niches and getting traffic from the right countries.

yilduz · 03-13-2009, 08:22 AM

I got the e-mail and read it this morning. As usual, it was kind of confusing to me but after reading it a couple of times, I think I understand what they're doing. So does this mean that a poker site could display ads for motorcycles if the user looks at a lot of motorcycle sites?

TheBulldog · 03-13-2009, 08:28 PM

The short answer is yes.....

If you have someone on your site once a month that looks at poker, and the rest of the month is looking at harley's, then the google ads would be for morotcycles or related.

It actually makes sense and should increase clicks.....but only if the ads are less "googlish".

At this point, on one particular site I have I can see the traffic increasing, as well as the clicks, 2-5% ctr. But I strongly suspect it is only new people finding the site and not regulars that are clicking. Regular internet surfers are fairly immune to the ads.

Richniche · 03-17-2009, 07:24 PM

I also received the same message. A per my understanding, Google Adsense only wants us to update our Privacy page and it was confirmed also by a good friend of mine.

Anyway, I only added the below information and I think that's it.

Google and the DoubleClick DART Cookie

Google, as a third party vendor, uses cookies to serve ads on this site. Google's use of the DART cookie enables it to serve ads to this site's visitors based on their visit to this site and other sites on the Internet. Visitors may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy

mdamin76 · 03-31-2009, 12:26 AM

That means a ringtones topic site can possibly show some ads about cooking. Looks funny.

AussieDomainer · 03-31-2009, 02:57 AM

I got the email also. Haven't got around to doing anything about it as I was a bit confused and not quite sure what it meant. Put it aside to look at later but you guys have been a great help in explaining. I'm going to login now and set it up as anything that could possibly help increase earnings is always welcome.

happyhappy · 03-31-2009, 08:21 PM

hmmm why do they want to track everything... they will start tracking your damn Pin codes for you soon too... might be a great idea for some.. they also tried to get their feet wet in online medical records...

motherknucker · 04-04-2009, 08:15 AM

They were tracking everything from the beginning only. Now they are going to make use of it.

bluearrow · 04-06-2009, 01:10 PM

Does anyone know what exactly we have to add to privacy policy ? I'm not happy about this new change. We might get ended with plenty of crap ads which pay nearly nothing.

prague7 · 04-06-2009, 01:24 PM

Originally Posted by bluearrow

Does anyone know what exactly we have to add to privacy policy ? I'm not happy about this new change. We might get ended with plenty of crap ads which pay nearly nothing.

Jensense.com blog has a useful template:
????: NamePros.com http://www.namepros.com/showthread.php?t=566683

http://www.jensense.com/2009/04/03/n...ting-included/

happyhappy · 04-06-2009, 02:49 PM

Thank you very much! Wonder if they will ping ppl for using duplicated Privacy Policy LOL

Originally Posted by prague7

Jensense.com blog has a useful template:

????: NamePros.com http://www.namepros.com/showthread.php?t=566683
http://www.jensense.com/2009/04/03/n...ting-included/

Sudbury Guy · 04-08-2009, 05:25 PM

Sounds to me like a good way to monetize social media

People might want to click those ads more if they're about something they were already interested in... looking forward to seeing the results

03-12-2009, 11:25 PM	#2 (permalink)
whitebark Part-Time Zombie Join Date: Jul 2006 Location: Canada Posts: 3,465	Sounds like a lot of tracking on their part and I really wonder if it will translate into more earnings for publishers. __________________ BLAH!

03-13-2009, 08:14 AM	#3 (permalink)
shockie Senior Member Join Date: Dec 2006 Posts: 4,702	i don't think that the tracking part is an issue as google is good at collection all this information about us (doubleclick, google accounts, analytics, etc). yahoo is probably able to do the same too as they're soon releasing a product called "enhanced retargeting" which sounds very similar to this "internet-based advertising" offered by google. my guess would be that this will translate to more earnings for publishers in the right niches and getting traffic from the right countries. __________________ - shockie

03-13-2009, 08:22 AM	#4 (permalink)
yilduz Your face is regfee! Join Date: May 2008 Location: Oregon Posts: 1,069 Follow @yilduz	I got the e-mail and read it this morning. As usual, it was kind of confusing to me but after reading it a couple of times, I think I understand what they're doing. So does this mean that a poker site could display ads for motorcycles if the user looks at a lot of motorcycle sites? __________________ Looking for fantasy hockey owners to begin the new season on ESPN. Deep league with lots of owners and a very high % of keepers (dynasty league). Looking for active owners because this league will continue year after year. My homepage \| I miss my dog - Athena

03-13-2009, 08:28 PM	#5 (permalink)
TheBulldog Your Showbiz Connection Join Date: Feb 2007 Location: Spam-It's what's for dinner. Posts: 4,714	The short answer is yes..... If you have someone on your site once a month that looks at poker, and the rest of the month is looking at harley's, then the google ads would be for morotcycles or related. It actually makes sense and should increase clicks.....but only if the ads are less "googlish". At this point, on one particular site I have I can see the traffic increasing, as well as the clicks, 2-5% ctr. But I strongly suspect it is only new people finding the site and not regulars that are clicking. Regular internet surfers are fairly immune to the ads. __________________ ════════════════►◊ Funny Google Voice Translations

03-17-2009, 07:24 PM	#6 (permalink)
Richniche New Member Join Date: Mar 2009 Posts: 5	I also received the same message. A per my understanding, Google Adsense only wants us to update our Privacy page and it was confirmed also by a good friend of mine. Anyway, I only added the below information and I think that's it. Google and the DoubleClick DART Cookie Google, as a third party vendor, uses cookies to serve ads on this site. Google's use of the DART cookie enables it to serve ads to this site's visitors based on their visit to this site and other sites on the Internet. Visitors may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy __________________ Why You're Not Making Money Online Why You're Not Making Money From Adsense Why You're Not Making Money From Your Traffic Make Money by Giving Away a Free Ebook

03-31-2009, 12:26 AM	#7 (permalink)
mdamin76 NamePros Regular Join Date: Jun 2008 Location: Desert Posts: 426	That means a ringtones topic site can possibly show some ads about cooking. Looks funny. __________________ Free Ringtones Download \| Shibidoo Ringtones \| Free Ringtones \| Free Polyphonic Nokia Ringtones AT&T \| Lyrics

03-31-2009, 02:57 AM	#8 (permalink)
AussieDomainer Senior Member Join Date: May 2006 Location: Brisbane, Australia Posts: 2,637	I got the email also. Haven't got around to doing anything about it as I was a bit confused and not quite sure what it meant. Put it aside to look at later but you guys have been a great help in explaining. I'm going to login now and set it up as anything that could possibly help increase earnings is always welcome. __________________ Cricket Rules Diesel Generator Engine Car Window Tinting Facts About Australia

03-31-2009, 08:21 PM	#9 (permalink)
happyhappy Senior Member Join Date: Apr 2004 Location: In a box Posts: 1,184 Follow @rhodemang	hmmm why do they want to track everything... they will start tracking your damn Pin codes for you soon too... might be a great idea for some.. they also tried to get their feet wet in online medical records...

04-04-2009, 08:15 AM	#10 (permalink)
motherknucker NamePros Member Join Date: Aug 2008 Posts: 39	They were tracking everything from the beginning only. Now they are going to make use of it.

04-06-2009, 01:10 PM	#11 (permalink)
bluearrow Senior Member Join Date: Sep 2005 Posts: 3,015	Does anyone know what exactly we have to add to privacy policy ? I'm not happy about this new change. We might get ended with plenty of crap ads which pay nearly nothing. __________________ Free Online Calls Pen Tablets Free Online Fax ~ Remote PC Software ~ Car Insurance FREE SMS \| Send Free SMS \| Free SMS Messaging Earn Money Online

04-08-2009, 05:25 PM	#14 (permalink)
Sudbury Guy New Member Join Date: Apr 2009 Posts: 23	Sounds to me like a good way to monetize social media People might want to click those ads more if they're about something they were already interested in... looking forward to seeing the results __________________ Random Generator - Out of site or blog post ideas? Try a generator :) Online Vampire - Sudbury Ontario - Tag maker - Cute website

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