Jimbojimbo

Twenty minutes left.

Is there anybody here that isn't interested in the outcome?

NO

https://sedo.com/auction/auction_det...ed=&partnerid=

UPDATE

Where do we start?

Possibly one the greatest names in the inventory of .TV and it got a ridiculously low $17.500.

My commiserations to JohnTV.

Is this down to the renewal being set at $10000? If so, what should enom do?

Is this proof that .TV is dead or dying?

Was the name just not good enough?

Was the timing of the auction bad?

SHould we now sell everything as it's proof that the recession has hit us too?

Should we now buy everything as its proof that prices are low?

OR is it proof that you can buy names, hold them for a couple of years - and still get your money back?

Is it good, is it bad, is it just a momentary blip?

What? What? Why?

This leaves more questions than answers.

StoneRoses

Wow i like this, a 60 second overview!IHere goes


s this down to the renewal being set at $10000? If so, what should enom do?
Imo yes!, They will do absoloutely nothing

Is this proof that .TV is dead or dying?

NO!!
Was the name just not good enough?

HELL NO!!

Was the timing of the auction bad?

Not sure, probably irrelavent imo

SHould we now sell everything as it's proof that the recession has hit us too?

Only as long as you give me first refusal on all your names

Should we now buy everything as its proof that prices are low?
No No No.

OR is it proof that you can buy names, hold them for a couple of years - and still get your money back?
All dependant on the name and the reg fee, in this case no.

Is it good, is it bad, is it just a momentary blip?

None of the above, just one of those things imo

What? What? Why?

Not sure, Don't know , ahh the ultimate question why?

Now, give me all your lunch money or you'll get it!

mckennaronnie

IMHO It was all down to the renewal fee being too expensive.
Have no concerns about .tv's future or how the recession will hit us, simply buy domains with reasonable renewal fees and we will be OK.

John probably knew buying this was a big risk but potentially could bring big rewards, in this case he will lose out a little but overall he has done more than good with the .tv risks he has taken.

Zona

As I posted before this is proof of what happens when a seller does not take the time to seek out end-users. Period!

As sellers we must ask ourselves is Sedo where you are going to maximize your return for a name like e.tv or are you better to spend a few minutes working the phones in Los Angeles and New York where a name like this would be in real demand. That's all it would take, a few minutes.

The $10,000 per year renewal fee would be nothing to an end-user in the entertainment industry. Heck companies spend $100,000+ for a full-page ad in a magazine. They wouldn't even blink at $10,000 annually for domain. TV studios would love this name. Entertainment Tonight? How about an agent?

Without question this is an $XXX,XXX name to an end-user. Easily. But you have to make an effort to sell your name. When you want to get the best price for your house, you don't offer it to a real estate agents. When you want to get the best price for your car, you don't take it to a car dealer. You have find an end user.

I'm sorry that John lost out on this one but it's a lesson to all of us in the value of looking for end-users.

teabag

I see NO reason why average Joe would type in e.tv in his browser.

I see the reason why would the same Joe type in Camera.tv or Furniture.tv
Gardening.tv or Landscaping.tv , but e.tv b.tv or whatever 1-2 letter tv
For me this name means nothing.

gutsnglory

Thats why i like my Keywordtv.tv
I think some renewal are too expensives.

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mckennaronnie

The average Joe is not going to type in many _____.tv's so if your looking for type ins then avoid .tv's like the plague (i know there are some exceptions)

Zona i do some what agree with your post about finding end users but i think your making it sound for too simplistic with "spend a few minutes working the phones in Los Angeles and New York where a name like this would be in real demand. That's all it would take, a few minutes."
I get your point but we both know it's not that easy.

.tv

Sold for 17,500 USD.

Congrats John.

BTW, this sale clearly shows the buyers' negligence for an outrageous priced premium one letter name!

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MillersCrossing

thre is one reason it didnt reach the lofty heights of "oH shit, Ive hit it rich again', there is only one buyer for the nameand they didnt bite at dms pricing, certainly not with Johns premoium attached - although it eoulf be interesting to know if it was e-tv eho bought it in the end.......

very risky play when u r going after one player

jeffoverman

At the cottage now and mobi. Was quickly checking inn and will need to ponder this when I get home tonight and will have time to think this over at my second job during the midnight hours

To the people here who don't know Johntv, he bought in early and probably right behind mp3.tv owner and owns a huge a vast amount of names , 2 letter, geo and etc. So yes this is somewhat disappointed but its only 2500 hit or a loss and his 250 year names would be going for 10k to 15k in sales prices. Look at whole picture.

Will comment later.

Good thread jimbo. This is no way in against John and just a geneal discussion in future of .tv. Drop in the bucket for a player in .tv.

hullswingerscom

i think we may see this up for sale soon when the renewal comes round
do we know who got it....or when will we know?

i did think it would go for a little more as it just been renewd.

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johntv

Nice post Jimbo.

First of all I think this is not a very good sign for .tv, but it's also not that bad as mainly domainers watch Sedo and almost all domainers don't like to take risks with high renewals. Like you and others mention, this should have been an end user sale without using Sedo.

To explain a bit, I emailed a lot of 'e.tv related' companies around 4 months ago and got zero replies (I actually got one reply of a company who just said they were not interested).

Last week I got an email from someone showing interest and offering $10,000. After that she made a bid of $15,000 at Sedo and later another bid of $17,500 with the message "this is my final offer". I just neglected that final offer message and countered, after which she again offered $17,500 and I then decided to take a risk and send it to auction.

Knowing that domainers don't like high renewals, I still took the gamble as e.tv was just renewed and that was what I was hoping to get risk taking domainers to bid as they had still almost one year before renewal time.


Thanks Ronnie, I knew it was a big risk from the start, I think next time I have to do my marketing way better instead of sending only a couple of emails, I have to work on better emails, make calls and also set up a site on e.tv with some 'e.tv facts'.

Anyway, my lesson is that:
- Domainers really don't like high renewal fees, even if there is almost one year reg left.
- I have to do way better on marketing next time.
- The economic situation also didn't help as well, even LLL.com's are decreasing at this moment (see 3character.com), so maybe I should have waited for half a year or so (after American elections?).

Thanks for the post Jeff and to James, according to the email, the buyer is from Turkey and I'm even not sure if there is a company behind it.

Anyway, thanks for all feedback

snoop

Given it only got one bid the pricing is likely above the true value of the name. When nobody else bids against you it is a bad sign. This may well be an example of enduser pricing.

Wasn't this sold at a loss with 2 years renewal paid?

discovernow

The renewal of $10,000 per year is why it did not sell more. I believe the name could of sold for $50,000 if it had a $500 year renewal. I brought this up to DM at lunch last year on why don't they just put the cost up-front for buying the name and reduce the renewal fee to a flat rate of $500.

It's also a bad time to sell but don't worry about John, what I see he may have one of the best .tv portfolio's in the industry. His big day will come.

Thanks, Jim

snoop

10k per year over say 10 years (assuming 10 years is the lifespan of the extension) is worth far more today than 50k now and $500 per year.

By my calcs assuming an interest rate of 7% the $10K per year has a present value of $75,152.

Whilst $50000+ $500 per year has a value of $53,757.

Assuming 20 year instead (ie the assumption is 20 years is the lifespan of the extension)

Option A: 10k per year = $113,355 present value today
Option B: $50,000 now + $500 per year = $55667 present value today

As can be seen if the name is worth $50k with a $500 renewal today then DM is far better offer having the higher reg fee and getting a lower upfront payment.

When a person agrees to 10k per year renewal basically they are saying "If this name had a regular renewal fee I'd pay 75k-120k for it" because at the end of the day that is the value of those renewal payments they are making.

discovernow

DM/Enom probally won't have anything to do with .tv for more than 5 years or maybe even 2-3 years. No facts on that but just a hunch so if that is the case they are better off getting money up-front.

Jim

Hurley4540

Nice buy, but truly a high regfee....

cosmicray

I think this is a case of where a good broker would have made all the

difference ... I don't think the name got in front of the best candidates to

purchase or it would have gone for more. I don't think TV executives follow

Sedo.

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snoop

When I say DM I'm just lumping them (demanmedia/verisign together) rather than differntiating between who gets what and who makes decisions on what. If enom has only a short term contract then I doubt they get the lions share of revenue nor have a strong say on pricing. Either way the current pricing does makes sense if the name is only worth $50k with a $500 renewal, 10k a year has more value than that.

treebytheriver

I do think things will be fairly unstable here until perhaps several months after the elections. Great time to buy in the states now though, land and homes especially.

I'm very surprised that Eonline didnt purchase the name, it would have been perfect for them. They may regret that one later.

htmlindex

Bingo! I would agree as well this is why the name didn't sell for a higher price

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freedom30

It still may happen down the line, though.