Are we missing the boat here in thinking that Demand Media actually has the ability to set policy regarding the .TV TLD?
It is looking more and more like they were simply brought in for marketing purposes and have limited say at best as to the long-term direction of the extension. Even on the marketing end I feel their control is severely limited.
Continually I hear that the pricing structure is completely controlled by Verisign and Demand has no say in the matter. Well if this is true, as far as I can see the pricing structure is the biggest overall hurdle in regards to marketing the extension. Therefore, Demand Media really has no control and is doing its best with one hand tied behind its back.
As has been pointed on numerous occasions on this board, people who support .TV are constantly faced with outsiders confusion as to how the TLD pricing structure is really run. To make matters worse, we the supporters of .TV can't sufficiently answer these questions thus miss another opportunity to get someone onboard the .TV Bandwagon and instead create the opposite effect whereby another person who goes out and tells others to stay away from .TV because your long term investment isn't safe. That right there is the crux of the issue keeping .TV from realizing its potential.
It is clear that to some degree there is a disconnect in the communication channels between enom, it's parent company Demand Media, and the real company in power Verisign. I have seen first hand a number of examples of this disconnect in info that has been provided by Demand Media after I've had conversations with people supposedly in the know at Enom tell me completely opposite things. It isn't exactly clear just how much control Verisign has over Demand Media in setting the overall direction of the extension. I would like Quinn to shed some light on this situation. Needless to say, I don't expect Quinn to be completely transparent on this issue, not necessarily because she doesn't want to rather because she may not be able to reveal information that the company considers privileged and private. But give us something more concrete. Maybe we should be voicing our concerns directly to Verisign since they seem to be the one driving the car.
You know, it really depends on who you ask. In other posts, people have asked Verisign, and have been told the ENOM/Demand controls the pricing, although Verisign did indeed set minimums. The question then becomes what sort of mark up is ENOM/Demand putting on the names.
Dallas.tv is a great example of a price being changed right before launch. Realistically, at that point I believe it was entirely Enom/DM reading threads and tacking on 20K to the price.
me thinks too many people are treating .tv different than com, net, org-
its not. it is- but its not.
you need to be handling tv just as you would a com- we dont sit here and wonder about who is running com, or net, or org- we buy domain, we sell domain- or we develop. for some reason this simple process has become quite complicated with tv.
no one is "gonna kick in" .tv except the owners of the domains folks- not verisign, not demand media. stop looking to them. if you bought a .tv, and you can not develop and market it, on your own, just as you would an info or a net- you need not be buying .tvs.
i honestly think that, if everyone shut their eyes to demand media, and actually treated their tvs like they do their coms, we would be seeing a whole lotta success stories.
demand media is a tool. thats is. use it or find another- .tv is a beautiful extension- it has the ability to grow with simple folk like us doin the gardening-
your tv has to be able to stand on its own, and i think too many people think demand media is .tv-
you and me- we are .tv
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Ooooodles of Videocentric Names for Sale HERE
Smash the reason we don't wonder with .com, .net. .org is that it is clear the way the pricing structure works. Those are bound by certain ICANN bylaws as far as I understand that .TV isn't under the same jurisdiction as because .TV is a country code extension. Those other TLD's don't have an erratic tiered pricing structure that seems to change on a whim. To ignore those facts is naive IMO.
I agree .TV can be successful but to do so on the level they should be at there are clearly a few more hurdles to overcome in reaching the mainstream business community. Clarifying the way the pricing structure is run, who controls it, and coming out with a clear statement explaining it are things that are vital in making this happen.
Last edited by poodleman : 06-25-2007 at 03:59 PM.
