I've bought many and sold several. Here are the key things most people look for:
1) Revenue - If it generates less than $10,000/yr; it doesn't register. Most people want 6 figure+. A home based business could handle a site making $25,000 a year.
2) Eyeballs - Daily/Monthly Uniques. Quality of the traffic. How targeted is the traffic. A sex site with 10K daily uniques is worthless to someone selling HD television.
3) SEO - Most sites built using tools have POOR SEO. The tools either have limited SEO support or all the sites look so similiar that Google recognizes them as tools with 1000s of similiar pages. You need to have good meta tags and lots of unique content if build on top of tools. AllThings.TV is a good example of what you need to do on the content side, but James you don't have any metatags
4) Members - Names, Email, Address, Interests. Demographics and User Generated Content Help. How frequent do your users return to your site? How many times each month? What is your Revenue/User Ratio. Really need 100K a active members or a real niche attractive to a national advertiser. Otherwise you will be dependent on affliate programs and google ad words.
Once again, if you use online tools, who owns the members; you or the technology provider. If technology provider, you don't really have members to sell.
5) Scalability - For larger businesses, scalability matters
6) Maintenance - If you are required to spend 8 hours a day on your site and make $40K a year; that is going to be tough for a company to swallow. A home based business might be interested.
I would write articles for AllThings.tv, but my area is internet marketing. I'm going to start a blog aimed at small business owners telling them how to leverage video content into customers. (and of course load that content on Local Experts and Channel Local)
AllThings.tv is taking shape nicely. (for a web site )
)
