I think the .tv market is quite bullish. We'll see it charge ahead and garner some new sales because the extension itself has gained momentum. It's a very appealing extension and the marketing on it has been great so far.
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There are only so many television-related companies worldwide. Only a fraction of them will opt to use a .TV domain; of this small group, most will opt for their companyname.tv instead of generics; and because of the high renewal fees for many "premium" generics, the one reaping the most out of this situation would be the .tv registrar, for whom there is near zero cost for monopolizing the good domains. The fraction of a fraction in this already small market that opts for generic .tv's (couple of dozen large companies at most?) - those will be the ones generating the talked-about genuine, great .tv sales.
That's discounting anyone new entering the market, of course, or any of those companies expanding into new territory. And don't forget some sales may be generated as a defensive move, a 'just in case' purchase. As a Tarp merchant, I own almost 2 dozen tarp domains, and only use 3 of them.... those 2 dozens consist of .coms, .nets, .us, etc....
With anything off the beaten path, it's important to be careful and skeptical. I own domains from many different extensions, but I always level things off, keeping a nice balance, and keeping my priorities straight. Plus, I use purely disposable income for these little ventures, mostly profit made from other successful domain sales.
Things like .IN, .TV, .EU, .CN, TW, etc... these are things that are pure speculation, and should not be entered into without the understanding that you might not make a penny.
All that being said...
I think the .TV extension has the ability to become a well accepted, commonly used platform for more than just television related companies, speaking of "television" in the way we know it, or think of it now.
I think it can be used for delivering or providing any type of video or visual experience. Think of it this way - a .TV web address becomes the television (so to speak) itself. With the way that television, communications and the web are merging in front of eyes already, I think it's not that far fetched.
But whatever, it's a fun thing to think about, and speculate on.
Is it for the average domainer, or ultra-conservative investor? No.
Is it for people with development plans, geeks and StarTrek fans? Yes.
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Indeed... .TV is increasingly becoming the demarcation line between the old (text) web/sites and the new web/channels.
Media Mediums evolve in cycles... Technologically... The "book" model is being replaced by the "TV model". The old web could not handle video. The new web can and is at the stage where one family on the block has a .TV set. Within the year a third of the households/websites will have sets. Not that they will do away with their books, or radio, but they will want to complement them... and stay competitive in the visual age while maintaining a place for the "classic web" audience.
Also:
--TV ads are much more appealing, effective and profitable than print/pic ads.
--network TV content distribution is here!! (at 99 cents a minute) (really the BIG story of the year. The Video iPod buried the lead)
--because TV ads need little translation (and CC tech is built in)
--because the old centralized "few TV stations" media model is dying as on the web every site is "the media"... so why just be a "webmaster" when you could also be a TV Channel "producer"/affiliate.
--because TV has been let of its leash.
The tell tale sign of a good extension is when you begin to see it in print, on TV or hear about it on the radio on a regular basis. I'm seeing the extension at least once a week. That's a good sign. I don't even see .net that often.
Two things are driving .TV (as I see it right now):
Content (which is king) is moving away from text with a "over used" picture next to it. We are heading toward a richer more interactive experience.
With the eventual "meshing of "TV and Internet and every cellphone having video capabilities coupled with the fact every house in 5 years will have appliances with a video monitor on it. Lot's of "space" to market products with. It's almost like 1954 again, in that Marketers will have a "new" platform in which to "pitch" products to people. Video screens hooked to the "network" will be "everywhere.
The likelyhood that .TV will take off would be a gross understatement.
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