| NamePros Regular Join Date: Jun 2005
Posts: 304
NP$: 847.00 ( Donate)
| from the article: >>Television networks are still trying to figure out whether consumption via online and wireless channels is simply driving interest, or is a new viewing trend.<<
18-25 year olds. They are the key. They are the ones who are the target of most mass media advertising.
I can't believe any Network executive at this point is still trying to figure out "what's going to happen". That 18-25 year old group will most definitely pay for the convience to watch shows when it is convienient for them. They also will definitely like the "new" interactivity with the shows they watch religiously. |
