Entertainment Will Be 'First Through the Gate' in Digital Economy
Not FRAGER HYPE THIS IS ED TALKING-- Madison & Vine Conference--At M&V Confab: Google's Schmidt Praises Seth MacFarlane, Chides Resistance to New Technology
By Claude Brodesser-Akner
BEVERLY HILLS, Calif. (AdAge.com) -- Entertainment will survive a changeover to a digital economy; newspapers and "Old Hollywood" may not. Eric Schmidt at the M&V conference: Hollywood needs to adapt to an 'anywhere, anytime consumer model.'
So said Google CEO Eric Schmidt at Advertising Age's Madison & Vine entertainment conference yesterday, and, to prove his point, he broke the news that Google had just concluded a new advertising-driven deal with Lionsgate Films. Instead of playing defense against the myriad fans who illegally upload hundreds of clips from Lionsgate films such as "Saw" and "Dirty Dancing" on YouTube, Google and Lionsgate hope to turn piracy into profitability.
more and photo from ADAge
btw, This is why I am drawn to the players in dotTV- because I am holding the "Hollywood" domains dotCOM
Source:
http://fragerfactor.blogspot.com/20...st-through.html
Best,
A
