Ammudamus

Another post on Owen Frager's blog:

Tuvalu, WINE, dotTV, a $50 Million Show and the Digital Divide

Are you sitting down?

Experience the one-and-only Gary Vaynerchuk, host of the amazing video blog Wine Library TV (WLTV) -- affectionately known as The Thunder Show. This "Jersey guy" epitomizes the power of the people on the Internet.

Gary has turned a video blog into a $50 million industry by bringing wine tasting to the masses. Hand-held camera. Set reminiscent of Wayne's World. And a wine palette that can rival the world's masters any day of the week.

In "uncorking Your Brand with Social Media," Gary will describe:
* His from-the-ground-up approach to social media, personal branding and business building.
* How he attracts more than 80,000 viewers a day to his video blog with Facebook, MySpace, Digg, Twitter, Pownce and other networking channels.
* How you can use social media to increase your brand recognition online.


Success stories like Vaynerchuk's are showcased in an LA Times story today "Demand Media wags a long tail of niche websites."

The story describes how Demand Media Chief Executive Richard Rosenblatt, has quietly amassed a network of thousands of websites including EHow, Expert Village, GolfLink and Daily Puppy. The company's most recent acquisition: LiveStrong.com.
Under Richard Rosenblatt, the company has collected thousands of sites, enhancing their appeal as social networks. It expects a healthy profit this year.

Meanwhile a GREAT post from Jake Andrew's Blog: Tuvalu, dotTV, and the Digital Divide

"I watched a really interesting video in the university library this week called "Paradise Domain". The video basically talks about the damaging effects globalization has had on the small South Pacific nation of Tuvalu. Tuvalu is one of the poorest countries in the world and in the past has relied on only the harvest of coconuts and fish for survival. Apart from a few people in the government, the country does not really have internet access, so in 1999 the Prime Minister made the decision to sell the rights of their ‘Internet country code top-level domain’ – ".tv". - to American company dotTV, which is today owned by VeriSign. The company wanted this domain due to it being the abbreviation for 'television'. dotTV made the deal to pay Tuvalu $50 million over a course of ten years, to give them a seat on the company's Board of Directors and give them an equity stake in the company.

After the introduction of this new money the government made a few improvements in the capital Funafuti, but Funafuti was a small island capital and when electricity and television was introduced 70% of the population moved there, meaning there were 400 people living per square kilometre. This saw the little facilities they had strained, rubbish overflowing the streets, and there was not even enough access to drinking water.

The Tuvaluan government does not fully understand what they have sold to the Americans, and after the deal simply believe that computers are the way to financial success. The amount of money generated from the dotTV deal made the Tuvaluans seem to think that computers are even more important than food. They have set up schools where the children learn verbally how to use programs such as Microsoft Excel - they do not always get to use computers, but read out as a class the functions of the "taskbar" and other such things.

The Advisor to the Prime Minister, Koloa Talake, holds the seat on the dotTV Board. A dotTV representative stated that he plays a “pivotal role” in the company and can be involved in all decisions, However Koloa Talake does still not know how to send an email, and was unable to explain why the company were interested in the ‘.tv’ domain. The Tuvaluan government has not invested the money in much needed areas for development, such as the healthcare sytem and in sustainable measures of accessing food, but instead used it to buy computers and television sattelites - things that undeveloped countries associate with the Western developed countries.

Access to laptops may be one way to consider global social inequality, but food is more important in terms of general life and survival. As seen in the case of Tuvalu, many people are now saving up to buy computers - but in their lifestyle computers are not even going to be any use. The DVD I watched stated that "four or five of its fisherman are lost every year because they cannot afford compasses for their boats". The Tuvaluan people seem to think that computers will be the answer to all their problems, however their time and money could be invested in much better ways before they even think about (or need) computers."

Source: http://fragerfactor.blogspot.com/

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domainacrobat

I did not know about Wine.tv - I am currently selling RedWines.TV in sedo auction - I would be happy if I could turn out a $100k year business from it, let alone $50 million per year. I hate shameless promotion, but it seems like I let Redwines.tv go into auction a lilttle cheap starting at $60.00 LOL!

As for Tuvalu, they could buy anything they want and it still wont matter, their land is slowly receeding, I saw a show on the history channel or something and it showed footage from last year. There is really no reason to biuld any infrastructure as they are going to be washed away, most of the roads and land submerge a few inches at high tide. They have applied to become refugees and live in New Zealand, which has infrastructure and the internet.

P.S. Did you notice their original URL was WineTV.TV - WOW!

__________________
ScandalsTV.com MarathonsTV.com LavenderTV.com RecordsTV.com RaceBoatsTV.com KnockoutsTV.com CageFightTV.com MerchantsTV.com AdvertisementsTV.com - Make me an offer here!

TheBulldog

I still have WinePro.tv that I would like to sell as well, so hopefully this will wash my way in some little way.

The article itself.......hard to say how to take it. Was he bashing the people or the fact that they got 50Mil and pissed it away on what is essentially useless to themselves?

__________________
═════════►◊ MacForum.com

════════════════►◊ WildWest.tv

domainacrobat

Thanks for posting this story, I emailed them to let them know about my auction, who knows maybe they will bid

__________________
ScandalsTV.com MarathonsTV.com LavenderTV.com RecordsTV.com RaceBoatsTV.com KnockoutsTV.com CageFightTV.com MerchantsTV.com AdvertisementsTV.com - Make me an offer here!

freedom30

As for the more sophisticated connoisseur of the nectar of the gods, I humbly offer for his consideration wino.tv and for the group of the grape, winos.tv.

Ammudamus

July 19, 2008

Long weekend reading.... AKA- If you think Rick Schwartz's iReport was the highest priced consumer-reporter domain sold to CNN this year, think again.

First let me remind everyone (or inform those who are not VIPS yet and do not see my daily eBlasts- showcasing who from media and entertainment are susbcribers to The Frager Factor VIP and blog content and visit regularly:

LUCAS FILM; Paramount Pictures; QVC; HSN; 20th Century Fox; HBO; CBS; BBC; NBC Universal; Viacom International; National Public Radio; Movicom; WGBH; Turner; Disney; BET; Internet Broadcasting Company; Universal Studios Hollywood, Harrah's Entertainment

OMNICOM GROUP; EDELMAN PR; Ketchum Communications; Martin Agency; Chiat/Day; Publicis Groupe; D'arcy Masius Benton & Bowles; Grey Advertising; Websense; Goodby Silverstein and Partners; Carat MBS; Fleishman Hillard; Publicis; Bway.net; WPP Group USA; Ogilvy; Leo Burnett; YR; Edelman PR;Double Click; J Walter Thompson; Porter Novelli; McCann-Erickson; digitas; Tinsley Advertising and Marketing; Agency.com; Foote, Cone & Belding; Poppy Tyson; Landor Associates; TBWA; Crispin Porter; Tiempo BBDO; OMNICOM: changingourworld.com; Agency.com/Online Magic; SHAKER ADVERTISING AGENCY; NameMedia; Agency.com/Online Magic; OMNICOM: changingourworld.com; MCKINNEY & SILVER; kirshenbaum bond + partners; DDB Worldwide; The Nielsen Company;

The New York Times; FT INTERACTIVE DATA; The Dow Jones-Telerat; Macmillan/McGraw-Hill School Publishing Company; The Columbus Dispatch; R.R. Donnelley & Sons; PATRIOT MEDIA AND COMMUNICATIONS; OXFORD UNIVERSITY PRESS; Time Inc, Tribune Company; Random House, Gannett, Pappas, Hearst, LinTV, NBC,Hearst Corp, Microsoft, Greenspun Media, Oprah, MediaGeneral.com, Morris Publishing Group, Gannett.com, Freedom Communications, Inc,The San Diego-Union-Tribune, The E. W. Scripps Company, Institutional Investor Magazine, RaycomMedia.com,tMcclatchyInteractive.com, LandmarkCommunications.com,

They are not reading it for the domain news, they are here for the IPTV stuff which has been extensive.

Earlier I told you how a scuffle on some domain forums led me into the secret world of dotTV billions that are being made right under everyone's eyes. Being the explorer I am I tend to see what others miss by connecting dots, often relying on my diverse life's experience to notice what others haven't had the exposure to.

This led to a uncovering a secret fraternity of seven entrepreneurs, based around the world, each working on unique pieces, in stealth mode, of a larger puzzle that's about to explode on the Internet scene.

In doing so they will have accomplished what dotCOM investors have failed to do before- bring in real mainstream media companies... with big money and content- mostly GEO focused. This content will mesh with directories that have already been developed and are up and running online under dotCOM domains with paying advertisers and a yellow page sales force on the street to sign advertisers. (I'm keeping this part under seal until our VIP report, because this is how it applies to those with geo** and other relevant names for sale)

The branding and networking is clear on these pages, you just need a Sherpa to help connect the dots.

I will be that Sherpa on an upcoming webcast for Grand Names VIPS ONLY where the men (and women) from this fraternity will discuss what they did, how they did it and how it can help you.

We are closing membership on the Grand Names VIP program because we purposely want to keep the group small and diversified to use it as an advisory council to help us build the best alternative in domain marketing on the planet. You can still enroll for just $16.9s (and you immediately get $200 back to spend on the site), by clicking HERE

I just completed my forth interview with an investor in Belize, and I have the final one Wednesday with a media partner in Jakarta. So far interview have uncovered the following investors/buyers- Gannett, Pappas, and LinTV, NBC, Hearst Corp, Microsoft, Universal Studios Hollywood, Greenspun Media, Oprah, MediaGeneral.com, Morris Publishing Group, Gannett.com, Freedom Communications, Inc, The San Diego-Union-Tribune, The E. W. Scripps Company, Institutional Investor Magazine, RaycomMedia.com, Telepathy.com, McclatchyInteractive.com, LandmarkCommunications.com, CBS/NBC/FOX/ABC, and Harrah's Entertainment.

Meanwhile, thanks to Niko Younts/NLV Media, LLC. , here's a sneak preview of background you need to frame our online presentation to VIPS ONLY in a way that will blow your mind with WHAT THIS CAN MEAN FOR YOU:

Flash forward to USA Politics (.TV). Heard of it? Ever heard of LinTV Corp that's behind it or the other 300 DotTV domains in their portfolio. Well, if you are impressed with Boulevard Media (and you should be) our report chronicles ten guys like them that are generating just as much revenue or more in the dot TV space.

LIN TV launched unique new political web sites in each of its 17 markets ahead of Super Tuesday’s elections held on February 5, 2008. LIN Interactive politics.tv web sites were designed to be community hubs and the primary resources for political news and in-depth coverage of local, regional, and national political races and to provide viewers with the most complete, non-partisan coverage of politics in their local markets. LIN TV owns all of the politics.tv domain names in each of the 50 states as well as the top DMA’s. LIN TV’s politics.tv websites have produced over 1 million page views since they were launched.

Internet advertising and other interactive revenues increased 71% for the first quarter of 2008 compared to the same quarter last year. Total page views for the Company’s web sites were 163.2 million in the first quarter of 2008, compared to 117.8 million in the first quarter of 2007, representing a 39% increase. Unique Visitors for the Company’s web sites were 18.2 million in the first quarter of 2008, compared to 12.8 million in the first quarter of 2007, representing a 42% increase.

According to data released by Hitwise in March 2008, the majority of LIN TV’s web sites are the top television web sites in their local markets and many are also the top local media sites. The Company at tributes this continued traffic growth and increased time spent on its web sites to new initiatives, partnerships and web products that offer users continuous breaking news and rich- media content from its market-leading news and entertainment focused TV stations.

Demand Media/ENOM/VERISIGN sell MILLIONS in DOT TV domains via the premium system...and the DNJOURNAL is not always reporting them:

Golf.TV $600,000
Vegas.TV $350,000
China.TV $100,000
Net.TV $100,000
Free.TV $100,000
Property.TV $100,000
Travel.TV $65,000
Hot.TV $35,000
Mail.TV $35,000
CN.TV $30,000
Fussball.TV $28,367
Surface.TV $27,000
Televisions.TV $25,000
Six.TV $25,000
AuctionNetwork.TV $25,000
TelMex.TV $25,000
De.TV $21,500
Plasma.TV $20,000
Cash.TV $18,263
SMS.TV $18,000
MyrtleBea ch.TV $16,000
DVD.TV $15,000
MoneyTalks.TV $15,000
AZ.TV $15,000
Med.TV $13,167
Viajar.TV $12,856
It.TV $12,500
LiveShop.TV $10,015
Welcome.TV $10,000
BusinessChannel.TV $10,000

But further some brainteasers to what you will learn in our report as a VIP
iReport.com sells...but nobody mentions the "deal breaker" for CNN to acquire a companion domain for EVEN more money in stealth mode.

Weather.com sells...but nobody mentions the "deal breaker" for Landmark to transfer Weather.TV. (also owners of Baltimore.TV, Richmond.TV and MANY others)

Macon.TV launches...and their logo is MaconNews.TV...haha, I'm loving that.

MLB.TV plans to launch EVERY SINGLE team with .TV to broadcast the games/ PPV, per market...

HamptonRoads.TV is live...and they own HamptonRoadsNews.com, but not HamptonRoadsNews.TV...?

Niko consulted with NBC and Harrah's Entertainment to land them their respected domains...UniversalStudiosHollywood.TV and Harrahs.TV

OklahomaCity.com was offered to the city--and they weren't interested ($800,000), because they own OklahomaCity.TV

RealEstate.TV turned down $350,000 and are asking $2,000,000...(exciting news to come!)

Vegas.TV sold for $350,000 in 2004, and LasVegas.TV is asking $1,000,000 currently...but Greenspun Media buys LAS.TV...what are they thinking?

OceanCity.TV acquires Maryland.TV...

VideoClix.TV lands a few MILLION dollars in VC rd 1 funding...and NOBODY IN THIS ENTIRE PROCESS WAS BRIGHT ENOUGH to register VideoClicks.TV...wow.

Nebraska.TV...4 times the traffic as Nebraska.com

...Even Howard.TV and OwnTV.TV are playing the "DOT TV" game. (Howard and Oprah)

Hawaii.TV declines mid xxx,xxx figure offer...(wow)

Funding is off the charts too:
Vator.TV launches as “THE” industry bible for INVESTORS.
uStream.TV turns down $50 million from MICROSOFT.
LX.TV acquired by NBC for $10 million
Navic.TV acquired by MICROSOFT for $300 million
Surface.TV acquired by MICRSOFT for $27,000
FORA.TV receives $4.0 mm from the Hearst Corp.
BrightRoll.TV receives $5 mm
Overlay.TV receives $4.6 mm
Pandora.TV recieves $6 mm
Blip.TV receives $X mm from Skype founder
VideoClix.TV recieves $1 mm
BlinkX.TV recieves $2 mm
Knocka.TV recieves $5 mm
Kyte.TV receives $5.6 mm
Mesmo.TV receives $1 mm

ABC

www.Spokane.TV
www.Nebraska.TV (4 times the traffic as Nebraska.com)
www.Macon.TV

CBS/NBC/FOX:

LX.TV (NBC; acquired for $10+ million)
AustinNews.com (Redirects to NBC; KXAN.com)
2news.TV
NewsChannel5.TV
Fox417.TV
NBC4.TV
WABI.TV
KGWN.TV
CBS19.TV
CBS47.TV
CBSCares.TV

CITY OWNED:

Modesto.TV
OklahomaCity.TV
ChulaVista.TV
Glendale.TV
Anaheim.TV
CoralSprings.TV
Tuscaloosa.com

Which MEDIA companies "get it", and who is leading the race?

LandmarkCommunications.com/*Chris Kouba (VP of Interactive)

Roanoke.com
Norfolk.com (Redirects to HamptonRoads.com)
HamptonRoads.com
Hampton.TV
HamptonRoads.TV
Baltimore.TV
Richmond.TV
Virginia.TV*
Seattle.TV*
LittleRock.TV*
Memphis.TV*
Atlanta.TV*
Buffalo.TV*
Syracuse.TV*
Tampa.TV*
Norfolk.TV*

McclatchyInteractive.com

Alaska.com 1995
Kansas.com (The Wichita Eagle) 1995
Kentucky.com (Lexington Herald-Leader) 1998
Miami.com (The Miami-Hearld)
Charlotte.com (The Charlotte Observer)
CharlotteNews.com (Dead Link)
KansasCity.com (The Kansas City Star)
Bradenton.com (Bradenton Herald)
Macon.com (The Telegraph)
CaryNews.com (Cary, North Carolina)
ChapelHill.com (Redirects to ChapelHillNews.com?)
ChapelHillNews.co m (Chapel Hill, North Carolina)
Anchorage.com (Redirects to ADN.com)
AnchorageNews.com (Redirects to ADN.com)
Biloxi.com (Redirects to SunHerald.com?)
Biloxi-Gulfport.com.com (Dead Link)

Telepathy.com

Maryland.com 1995
Missouri.com 1995
NorthCarolina.com 1995
Pennsylvania.com 1997
Virginia.com 1996

Gannett.com

Michigan.com 1995
Hawaii.com 1989
Cincinnati.com (The Cincinnati Enquirer)
NKY.com (Norther Kentucky/Greater Cincinnati)
Boston.com (The Boston Globe; NYT)
Tallahassee.com (Tallahasse Democrat)
Indy.com (The Indianapolis Star)
Gainesville.com (The Gainesville Sun; NYT)
Ocala.com (The Star-Banner; NYT)
TuscaloosaNews.com (The Tuscaloosa News)
DelawareNews.com (Dead Link)

Morris Publishing Group

Amarillo.com (The Amarillo Globe-News)
Augusta.com (The Augusta Chronicle)
AugustaNews.com (Dead Link)
Jacksonville.com (The Florida Times-Union)
StAugustine.com (The St. Augustine Record)

MediaGeneral.com

TriCities.com
BristolNews.com (Bristol.com is owned by HP.com; Hewlett-Packard)
RaleighDurham.TV (NBC 17)

RaycomMedia.com

( 0 )

Greenspun Media

LasVegas.com
Vegas.com
LAS.TV

Pappas Telecasting Companies
(PappasTV.com)

Nebraska.TV

The E. W. Scripps Company
Redding.com (The Record Searchlight)
RockyMountainNews.com (Rocky Mountain News)
NaplesNews.com (Naples Daily News)
KnoxNews.com (Knoxville Daily-Sentinel)
CorpusChristiNews.com (Redirects to Caller.com)

Freedom Communications, Inc
Destin.com (The Destin Log)
LimaOhio.com (The Lima News)
Kinston.com (Kinston Free Press)

"STATENEWS" Sales:
NorthCarolinaNews.com $54,395
PennsylvaniaNews.com $49,595
OklahomaNews.com $47,995
AlabamaNews.com $25,000
IndianaNews.com $22,000
KentuckyNews.com $21,000
MarylandNews.com $15,000
MississippiNews.com $9,400
TennesseeNews.com $5,500
MassachusettsNews.com $4,100
NorthDakotaNews.com $4,000
NebraskaNews.com $2,100

MISC:
NewHavenNews.com $26,000
NottinghamNews.com $23,995
SheffieldNews.com $15,995
AustinNews.com $15,000
CanadaNews.com $11,000
AnaheimNews.com $9,595
LeicesterNews.com $9,595
NetherlandsNews.com $9,595
SaoPauloNews.com $7,995
CardiffNews.com $7,195
ColombiaNews.com $5,900
StPetersburgNews.com $5,600
YokohamaNews.com $4,795
CamdenNews.com $4,040
PatersonNews.com $3,995
PasadenaNews.com $3,530
SunnyvaleNews.com $3,500
BrantfordNews.com $3,195

Others to note:
DallasNews.com (Dallas Morning News)
DetroitNews.com (The Detroit News)
AustinNews.com (KXAN.com-NBC)
TulsaNews.com (KJRH.com-NBC)
SanDiegoNews.com (Redirects to SignOnSanDiego.com; The San Diego-Union-Tribune
SanAntonioNews.com (Cummings Hatton Corporation)
BuffaloNews.com (The Buffalo News; Buffalo.com)DCNews.com (Institutional Investor Magazine)
MilwaukeeNews.com/WisconsinNews.com (Media Insight; JSonline.com)
OhioNews.org (Ohio Newspaper Association)
TampaBayNews.Net (Redirects to ABCActionNews.com)
MaineNews.com (Owned by WABI.TV
MaconNews.com (Macon County News)
OregonNews.com (NR Today)
BuffaloNews.com (The Buffalo News)
IdahoNews.com (Idaho Post-Register)

Look for more in part 2. But these guys buy dotTV- they buy dotCOM and YES they even buy dotMOBI. And they will all be at our GrandNames.com exclsuive 48-hour beta preview looking for names before my inventory and that of our members is released to the public. There are only a slect group of limited spaces left. JOIN NOW. And be part of our forums and webcasts where proven experts, with profitable businesses, will share their stories for making money in this space.

When you read about the record breaking end-user sales pre-launch in DNJournal, and Hollywood Reporter, AdAge, Variety and Wall Street Journal too for that matter, you'll never sleep well again because you had an equal chance** and YOU blew it.

**Quality domains only under a thousand dollar. Show, "How to", local, geo, book titles, widget and news names preferred. And remember your first five listing are FREE.

Source: http://fragerfactor.blogspot.com/

Best,
A

freedom30

Wow, A!

Thanks for the report.
It's going to make for some nice Sunday evening reading. I am trying to directly market a select few of my .tv names and this helps in generating some ideas.

Relax a little and have a great weekend, A

Ken

Ammudamus

More postings from Frager's blog.

July 19, 2008

dotTV- The Untold Story (part two of ten)

Yesterday Andy Purdy broke the story about the "Florida Man" (they are always "Florida Men" aren't they) who some how bought up all 285 dotTV station call letters for the hand reg fees (or even with goDaddy coupons for $12... the same as I used from the dotTV pimp who occasionally drops hints in private domain forums... or by email.... you know the dreamy one... the P.T. Barnum of domain sales.. the guy who no one ever knew was in domain sales.. the guy whose alias' movie is about to have the biggest opening in history today)

Over the next 90 days--this... should make for an interesting conversation/meeting/presentation in media companies around the world, especially now since the "call letter" dilemma coupled with the ticking time bomb called end of analog TV, is urgent.

As Rick Schwartz always told me, "It always comes down to time and circumstance."

Basically, a) newspapers, b) online newspapers, c) broadcast stations simply have 3 options...

1) Keep the .com call letters, and only the .com (terrible decision)

2) Get the .TV call letters, avoid the generics--still a terrible long-term idea.
(Like you mentioned the "official" player--is the one who has the "officia l" domain; Boston.TV, etc)

3) Acquire the city, state...generic/news domains in .TV: Example: (ideal situation for ANY *smart media co.)

--Indiana.TV (state)
--IndianaNews.TV (state news)
--Evansville.TV (cities they cover)
--EvansvilleNews.TV (cities plus news)
--XXXX.TV (call letters--for redirect)

The team/organization who can complete this task across the board IMO, will own their market--and force others out of business down the road. Again, this applies for newspapers, online newspapers AND broadcasters.

Want to be FIRST to know who that team is when their BILLION DOLLAR deal closes soon? Become a GrandNames/VIP... while supplies last.

Source: http://fragerfactor.blogspot.com/

Best,
A

treebytheriver

Thank you for the update! It's great news and very exciting!

__________________
Savory Tv
Dog School Tv
Art School Tv

Ammudamus

July 19, 2008

dotTV: The Untold Story Part 3 of 10-- REAL MEALS (.TV)

What's cooking on dotTV? Check out Allison's story. She made millions in dotCOM at age 28 and lost it all at age 29.

But she's found her future again- even bigger, better and brighter on dotTV with an IDEAL example of what a developed website should look like in ANY extension. Check out REALmeals.TV. And salivate on the possibilities when you think outside the PPC and text directory box. If you have a site you want to develop, stop developing work for your HTML coder, and start developing a relationship with a professional videographer. Nothing SELLS like the POWER of VIDEO. Try it and and watch us NOW.

Also check out (if you are not offended by possible sexual content...)
MissWorld.TV
SYN.TV
parliamentlive.tv
nederland.tv
brisbane.tv
WesternAustralia.tv
6.tv
7.tv
8.tv
10.tv
12.tv
21.tv
100.tv
Poker.tv
Sex.tv
****.tv
Gay.tv (who also OWNS Lesbian.tv)

Amd I'm just getting warmed up. I've collected over 400 pages of information- and not to worry VIPS, the juiciest of it (386 pages worth) will be made available to VIPS only in our private emails and forums starting next week.

See you there and i hope you are having a GREAT weekend.

Source: http://fragerfactor.blogspot.com/

Thanks,
A

Ammudamus

July 20, 2008

dotTV: the Untold Story Part 4 of 10-- The Internet TV space just got even more crowded.


As our story continues, let's summarize what we learned so far:

Traditional broadcast media will need a new home as convergence continues.

Writers and producers will become You and me and anyone who wants to "GO LIVE."

The global media economy is emerging and there is no looking back. Content delivery networks can now allow instant delivery of streaming media worldwide and you don't need CNN to hear it first

Traditional broadcast media will need a new home as convergence continues.

Matt Rhodes sends me research from the Internet Advertising Bureau (IAB) and Thinkbox showing the power to the brand of using TV and internet together.

The research provides the data behind a trend that we’ve been observing for some time. Around 50% of the tech-savy population will be online while they’re watching TV (this kind of multi-tasking is why some people claim we now have 38 hours in our day!).

People are truly cross-platform and so brand building needs to operate cross-platform too.

The other headline statistic from this research is that combining TV and online leads to a 47% increase in positive brand perceptions compared to using either in isolation.

A consumer is more likely to purchase when the two are used together, and so it’s great for conversion too.

Digging beneath these headlines, it’s interesting to look at how best to combine these media:

==> TV is best for telling people about a brand they have not yet heard of, sparking interest in a brand or persuading people to try a brand or product

==> Online, on the other hand, is great at helping people to decide which brands are relevant, helps people to re-evaluate brands (and their existing brand choice) and is the best source at giving specific information to inform a purchase decision

Looking at this split, it is clear that TV and online both play different roles in the minds of consumers.

TV is about the new and the now, it is good as an interventionist medium to tell people about new things they might not have considered.

Online is about reflection and information. It’s less interventionist and more about the consumer using it to find the information they need and to inform themselves.

This seems to fit with the pattern of consumer behavior online that we witness. More consumers are using online to find information about and even discuss a brand.

We also see a high success rate of TV advertising causing people to go and visit websites in their own time to get more information about the brand or product.

It’s clear that the two media work well together and that to build a brand successfully a strategy is needed both for television brand building but also online.

Brands need to own their online space and create successful and effective campaigns that are about building the brand online, and not just transactional.
FYI: (reported sales)

Golf.TV $600,000
Vegas.TV $350,000
China.TV $100,000
Net.TV $100,000
Free.TV $100,000
Property.TV $100,000
Travel.TV $65,000
Hot.TV $35,000
Mail.TV $35,000
CN.TV $30,000
Fussball.TV $28,367
Surface.TV $27,000
Televisions.TV $25,000
Six.TV $25,000
AuctionNetwork.TV $25,000
TelMex.TV $25,000
De.TV $21,500
Plasma.TV $20,000
Cash.TV $18,263
SMS.TV $18,000
MyrtleBea ch.TV $16,000
DVD.TV $15,000
MoneyTalks.TV $15,000
AZ.TV $15,000
Med.TV $13,167
Viajar.TV $12,856
It.TV $12,500
LiveShop.TV $10,015
Welcome.TV $10,000
BusinessChannel.TV $10,000

Other progress:

TravelGuide.TV (swith 600 destinations worldwide in tier-2 generic form; (SavannahGeorgia.TV instead of Savannah). Currently the domains are being built out one-by-one, and will strategically be looking for VC and/or a corporate partnership.

CitiesUnlimited.com has the same business model; City/State.com's and they house 45/100. Partner has 230/250 by U.S. population--with 300 others. Another partner also brings several international domains to the table. View the FOOTER of SavannahGeorgia.,TV to view a portion of the list.

According to PC Magazine, Next.TV will debut as a software update for HP’s consumer notebooks running Microsoft Vista, andlof the company’s consumer notebooks will come pre-installed with the service.

Eventually, the company plans to offer Next.TV to non-HP customers as a software download available from its website.ext.TV and HP gunning for Joost, Babelgum et al

Hewlett-Packard and Dave Networks (a white label IPTV provider) are teaming up to launch Next.TV, a P2P-based Internet TV service not dissimilar to Joost, Babelgum and — to a lesser extent — VoehTV. Next.tv will feature content from CBS, Freemantle, and Endemol. Their sneak preview also includes MGM, eye.tv, Lazy.tv, and Reality.tv as well. Other partnerships, filling a total of 50 channels, will be announced throughout September.
Next.TV has plans for a desktop version for non HP users as well.

In terms of Next.TV’s content, the service will offer fifty channels, both “live” TV as well as on-demand. TechCrunch reports that the beta version of Next.TV already carries programing from CBS, Freemantle, and Endemol — and that the preview which they were shown also included content from MGM.TV, EYE.TV, LAZY.TV, and REALITY.TV.

The service will be free-to-view and supported by targeted advertising, which TechCrunch says will use the same audio finger-printing technology currently employed by the U.S.’s Homeland Security.

Ultimately, how well Next.TV will fair against rivals such as Joost or Babelgum, as well the growing number of Telco-based IPTV offerings, will depend largely on the kinds of content deals it can secure. For example, Joost’s investors include major content producers, CBS and Viacom, which could give it a huge advantage. On the other hand, getting the required software into the hands of viewers will also be key — and it’s in this context where Next.TV’s distribution partnership with HP looks a smart move.

VIPS: Look for 25 companies that will FOREVER change the Internet--and make "domainers" find a night job.... in next weeks PRIVATE eblast. Are YOU on the list?


Source: http://fragerfactor.blogspot.com/

Best,
A

Ammudamus

July 20, 2008

DotTV: The Untold Story- 5 of 10--Betting the Farm on DotTV

In The Domain Game, Wall Street Journalist David Kesemodel reveals for the first time how watermelon farmer, and our friend, Scott Day, started a domain revolution by buying watermelon.com as a way to broaden distriubution for his crop. Now my new best friend, Ben Van Dyk, is taking farming to a whole other level with Farm.TV. And what an imaginative way Ben is selling farm properties on dotTV. Congratulations!

It's just another piece of the mind blowing dotTV puzzle that will come together much more succinctly for charter members of GrandNames/VIP... in the next few weeks. Trust me, it takes a lot to BLOW ME away and I am BLOWN to my highest point in all the years I've been eating, sleeping, living and breathing all that is online.

Makes me cringe thinking what the dotCOM consortium could have, should have and didn't do with cowboys.com. It's the same model and the irony is that all these possibilities were laid in private forums during the bidding war.

Source: http://fragerfactor.blogspot.com/

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A

Ammudamus

July 22, 2008

dotTV- The Untold Story #5 of 10: WBZ TV (.com)


The other day I made an example of WBZ-TV Boston being a natural fit for dotTV. But they've got something better. I visited a blog and saw this widget offering content and ad revenue share for any site (hello, ES).

That means instead of you going to WBZ, WBZ is coming to you. Boston and way beyond.

We are in a period of rapid change on the Internet. Google is no longer the only advertising option. Applying widgets, social networks and bright ideas- a new generation of thinking is redefining everything we ever thought we knew about succeeding online.

No current business model is immune or secure. It's going to be a bumpy, but interesting ride.

Source: http://fragerfactor.blogspot.com/

Best,
A