Hmmm...strange cos it doesn't really do much for me. I can't see it being worth much to be honest. I see the name as being old fashioned and I see TV as being funky, new, cool, dynamic...they just don't seem to go well together.
Since it appears that the current trend is for big business to keep their tangible goods on the .COM side and move video to the .TV side, the owner will need to find a relationship between beverages and video. This is difficult for me to envision.
one of the most highest paid commercials on tv and also one of the most popular are related to the beverage industry. If it's on tv than it can translate to online video.
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