** Disney now promotes their most popular brand, CampRock.mobi at Disney.com **

BocaVision · 06-29-2008, 12:39 PM

CampRock.mobi
(courtesy Coast)

CampRock.mobi is now promoted at Disney.com

Here is Disney's CampRock.mobi promo (skip intro, click on CampRock Mobile)

Here are articles regarding Disney's CampRock
http://blogs.orlandosentinel.com/ent...rock-gets.html

http://www.disneyabctv.com/web/NewsR...x?id=040108_01

Quote:

The executives at Walt Disney Co. must be doing handstands. Jonas Brothers fans turned up in droves Friday night. The premiere of "Camp Rock" on Disney Channel averaged 8.9 million viewers.

"Camp Rock" becomes the No. 2 most-watched movie premiere in the channel's history, the channel announced Saturday.

"High School Musical 2" averaged 17.2 million when it debuted last August on Disney Channel. But, of course, that sequel had millions primed to tune in. The original "High School Musical" drew 7.8 million when it premiered in January 2006.

"Camp Rock" becomes the No. 1 entertainment show on cable in the 2007-08 TV season.

Disney Channel was also the No. 1 network from 8 to 10 p.m. Runner-up CBS averaged 5.8 million in the same time slot.

"Camp Rock" has the potential to become a far bigger event this weekend. The movie will repeat at 8 p.m. Saturday on ABC and at 8 p.m. Sunday on ABC Family.

Oh, and the movie should make the popular Jonas Brothers trio even hotter. Brace yourself, parents, for requests for Jonas Brothers merchandise.

keithmt · 06-29-2008, 01:01 PM

Nice catch! I only wish they promoted their main site in the same manner

Hurley4540 · 06-29-2008, 01:21 PM

Great news for mobi!

coast · 06-29-2008, 01:43 PM

Thanks BocaVision

If you think High School Musical was big, just wait. This is going to be huge!

thebiffenator · 06-29-2008, 02:24 PM

I went to the site on my phone its really neat, they games and activities and alot more. I wonder how many teens and youths will go that site ..I bet alot.

.mobi is getting branded in the youth's head..more and more every day IMO

Pred · 06-29-2008, 02:44 PM

Quote:

Originally Posted by thebiffenator

I went to the site on my phone its really neat, they games and activities and alot more. I wonder how many teens and youths will go that site ..I bet alot.

.mobi is getting branded in the youth's head..more and more every day IMO

haha, i love this sort of thing. just makes me want to get a wet fish and slap it round a naysayers face

BocaVision · 06-29-2008, 03:14 PM

Interestingly, CampRock.com is owned by Mr. Frank Schilling.

Perhaps, his asking price was too high for Disney

Thank you Frank!

NewWorldArk · 06-29-2008, 03:21 PM

Quote:

Originally Posted by Lindsay

Great news for mobi!

That's saying something, from someone who doesn't say much.

Pred · 06-29-2008, 03:32 PM

Quote:

Originally Posted by NewWorldArk

That's saying something, from someone who doesn't say much.

LOL True

To save going through all the links, Pred has made a little easier to enjoy:
Link here

.

Quote:

Originally Posted by BocaVision

Interestingly, CampRock.com is owned by Mr. Frank Schilling.

Perhaps, his asking price was too high for Disney

Thank you Frank!

dunno how mr parked page manages it, but it is welcome
same way he owns wapedia.com

enjoy the traffic you get Francis, but they won't be buying your com, they have even redirected their .org to the page rank 7, 9k alexa and climbing mobi

theres gonna be some .mobis in the top 1k sites, you better believe it

NewWorldArk · 06-29-2008, 03:40 PM

Quote:

Originally Posted by arnie

To save going through all the links, Pred has made a little easier to enjoy:
Link here

Great Job on Your Blog.

Lookin Good.

Pred · 06-29-2008, 03:54 PM

Quote:

Originally Posted by NewWorldArk

Great Job on Your Blog.

Lookin Good.

cheers

SOLD

snoop · 06-30-2008, 07:16 PM

Quote:

Originally Posted by keithmt

Nice catch! I only wish they promoted their main site in the same manner

They use a subdomain like everyone else,

http://mobile.disney.go.com

Lets face it though movies have often come out with weird and wonderful url's, hyphens, .net, myspace addresses. Disney using a .mobi domain for the mobile site of watch at home movie is not big news.

HeyNow · 06-30-2008, 10:41 PM

[QUOTE=snoop]They use a subdomain like everyone else,[QUOTE]

Not for branding. For branding, they elected to use .mobi. Now if .com PPC schemes are important to you, then the fact that Disney brands in .mobi isn't important to you. But if you're looking for .mobi milestones, then Disney's use of .mobi for branding is just another positive step forward by another household name. I know that eats at you snoop, for whatever reason, but it is what it is, and no amount of negative badgering by you is going to change positive progress.

bmobi · 07-06-2008, 04:53 PM

Picked up camp rock personality demilovato.mobi Possibly a good fan site if her career moves forward.

snoop · 07-06-2008, 09:34 PM

Quote:

Not for branding. For branding, they elected to use .mobi. Now if .com PPC schemes are important to you, then the fact that Disney brands in .mobi isn't important to you. B

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

**-REECE-** · 07-06-2008, 09:36 PM

Agree.

Quote:

Originally Posted by snoop

They use a subdomain like everyone else,

http://mobile.disney.go.com

Lets face it though movies have often come out with weird and wonderful url's, hyphens, .net, myspace addresses. Disney using a .mobi domain for the mobile site of watch at home movie is not big news.

Quote:

Originally Posted by snoop

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

cosmik debris · 07-07-2008, 12:08 PM

Quote:

Originally Posted by snoop

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

2 is not a bad start. I suspect we will be seeing more from Disney in the future.

HeyNow · 07-07-2008, 03:24 PM

Quote:

Originally Posted by snoop

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

Yes, they have used .mobi for two movies only. How many movies have they released since .mobi was first available (June 2006)? You know what that means? It means yes, indeed they are branding in .mobi.

namewaiter · 07-07-2008, 03:38 PM

Quote:

Originally Posted by snoop

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

well, i wouldn't just say 2 movies, these are 2 of their most successful movies and brands, those that target a specific demographic group ... the group most likely to come of age along side the mobile web.

snoop · 07-07-2008, 03:51 PM

Quote:

Originally Posted by HeyNow

Yes, they have used .mobi for two movies only. How many movies have they released since .mobi was first available (June 2006)? You know what that means? It means yes, indeed they are branding in .mobi.

Here is a list of current and past major releases, how many are being promoted with a .mobi url? Looks like approx 2 out of 25 and with one of those those the .mobi site still wasn't the official page (HSM2).

http://www.disneysociety.com/2008/02...h-summer-2008/
http://www.disneymovieslist.com/new-disney-movies.asp

06-29-2008, 01:01 PM	#2 (permalink)
keithmt Senior Member Join Date: Jan 2007 Location: Mobiville Posts: 2,115 0.00 NP$ (Donate)	Nice catch! I only wish they promoted their main site in the same manner __________________ NP... mobi at it's finest :talk: :cool: uin~sportswear~sportscast~dat~denim~registries devil~pope~worldview~cocoa~hash~orb~fudge~sis r-i-b.com~c-s-n.com~n-o-r.com~d-n-f.com~a-c-p.com~s-e-p.com~t-o-i.com

06-29-2008, 01:43 PM	#4 (permalink)
coast NamePros Regular Join Date: Apr 2007 Location: California Posts: 376 6.26 NP$ (Donate)	Thanks BocaVision If you think High School Musical was big, just wait. This is going to be huge! __________________ InstantMessageChat.com\|Customer-Service.tv\| Hypothesising.com

06-29-2008, 02:24 PM	#5 (permalink)
thebiffenator NamePros Regular Join Date: Oct 2006 Location: Philadelphia Posts: 824 25.00 NP$ (Donate)	I went to the site on my phone its really neat, they games and activities and alot more. I wonder how many teens and youths will go that site ..I bet alot. .mobi is getting branded in the youth's head..more and more every day IMO __________________ mobiz.mobi USA's Mobile Locator Try it out! PHANS.MOBI Join Phans.mobi Phillies AreThe MLB Champs!!! Support the best team in Baseball.

07-06-2008, 04:53 PM	#14 (permalink)
bmobi NamePros Member Join Date: Apr 2007 Posts: 25 2.00 NP$ (Donate)	demilovato.mobi Picked up camp rock personality demilovato.mobi Possibly a good fan site if her career moves forward.

06-29-2008, 01:21 PM	#3 (permalink)
Hurley4540 Account Suspended Join Date: May 2003 Posts: 2,386 2,179.50 NP$ (Donate)	Great news for mobi!

06-29-2008, 03:14 PM	#7 (permalink)
BocaVision NamePros Regular Join Date: Jan 2006 Location: Palm Beach Posts: 544 100.00 NP$ (Donate)	Interestingly, CampRock.com is owned by Mr. Frank Schilling. Perhaps, his asking price was too high for Disney Thank you Frank!

06-30-2008, 10:41 PM	#13 (permalink)
HeyNow NamePros Regular Join Date: Jan 2005 Posts: 425 159.00 NP$ (Donate)	[QUOTE=snoop]They use a subdomain like everyone else,[QUOTE] Not for branding. For branding, they elected to use .mobi. Now if .com PPC schemes are important to you, then the fact that Disney brands in .mobi isn't important to you. But if you're looking for .mobi milestones, then Disney's use of .mobi for branding is just another positive step forward by another household name. I know that eats at you snoop, for whatever reason, but it is what it is, and no amount of negative badgering by you is going to change positive progress.

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