The short answer is not a lot, except wait. However, it may be a short wait when you consider the following numbers. Right now, mobile devices are outselling PC's four to one. Two thirds of the world's population lives within range of a cell phone tower. In less than a year, more than 500,000 domain addresses with the new .mobi extension (like.com) have been sold. Most of the .mobi landlords are companies and individuals from the United States. The mobile Web is clearly coming and coming fast.
For now a business owner would be wise to consider the following:
Consider, at least, buying the .mobi version of the company Web address. Even if you aren't prepared to launch a mobile-optimized site, stake your claim and sit on it until you are ready. You don't want to have to bid up for it through a broker someday."
__________________
Ache.mobi, Appointments.mobi, Assemble.mobi, Dusk.mobi, Esteem.mobi, Ghetto.mobi, Itch.mobi, Moans.mobi, Rigs.mobi, Suburbia.mobi, Swamp.mobi, Traditional.mobi, Vibration.mobi, xUS.mobi, and many more one word mobis
these articles are nice as people read them and then know about dot mobi
there are many people in the largest cities of usa and other countries dont are aware of dot mobi and this is a nice promotion
i read this, good and that,
but the article is by inc.com
weird as they have parked their .mobi
whats more they reverse hijacked a memebr here and a dnf/mobility meber to get it
he even had a site on and was developing
he couldnt afford wipo case i think, mobiledesigner is name
might be worth mailing therm article and saying when they gonna use the one they stole lol
btw, i am a mobi fan, but i just know a bit more to story