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http://www.swbusiness.fi/portal/news?id=21307&area=7
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Article
Medeo Brings the Magic of the 50th Annual GRAMMY® Awards with Nokia
The 50th Annual GRAMMY® Awards is going mobile and global through Medeo, international mobile entertainment and lifestyle service. Recently launched in collaboration with Nokia, Medeo provides six channels of originally-produced entertainment content specifically for mobile devices. This cooperation will offer international mobile consumers and music fans exciting content from the 50th Annual GRAMMY Awards directly accessible through their video-enabled mobile devices at medeo.mobi.

As a result of the GRAMMY Awards agreement with Nokia, Medeo will distribute mobile GRAMMY-related video content outside of the United States, enabling Nokia's millions of international viewers access to the music industry's biggest event of the year with content tailored to suit their mobile lifestyle.

"The Recording Academy® is constantly looking to innovate, and find new ways to reach music fans wherever they are," said Evan Greene, Chief Marketing Officer of The Recording Academy "Mobile represents an excellent straight-to-consumer channel and offers a new and unique way to provide an innovative GRAMMY experience. We are excited to provide consumers access to the GRAMMYs on their mobile devices through our partnership with Nokia."

With pre-show, day of and post-show coverage of this year's landmark event, Medeo will provide its users with a backstage pass to all things GRAMMY. During this year?s event, Medeo will be inside the velvet ropes, bringing the most popular artists in the world to the mobile devices of international consumers.

"We are delighted to bring the 50th Annual GRAMMY Awards to the international audience in a manner only Medeo can," said Juha Tiihonen, CEO, Starcut, Medeo's parent company. "That Nokia and The Recording Academy have chosen Medeo to deliver this content to an international audience is a testament to the fact that Medeo is quickly establishing its position as the premier global channel for mobile, offering brands and media outlets new and exciting ways to reach the consumer. With our unique understanding of the international consumer and the mobile marketplace, our objective is to change forever what people expect from their devices and mobile content. We will continue to find new and exciting ways to engage this audience with exclusive productions specifically catered to today's on-the-go lifestyle."

Developed by mobile services and software company Starcut, Medeo brings professionally produced news and entertainment content straight from Hollywood and entertainment hubs around the world to the mobile consumer. Content regularly includes red carpet news, interviews with popular TV and movie stars, film trailers, as well as fashion and music, all while being free to the end user.

Medeo's platform provides media and entertainment companies a new outlet to reach the ever-mobile consumer. It enables brands with the ability to create innovative mobile video content and campaigns and the capabilities to target and extend their reach from local to global audiences all within one service.

Featured on the Nokia home page (www.nokia.mobi), Medeo is available on all Nokia devices with streaming video capability.

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