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Old 09-25-2007, 08:27 AM THREAD STARTER               #1 (permalink)
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Help The Homeless - Holiday 2009

Traffic Mobi Dev Stipulations Are On


Seems as if mtld is standing by their call to develop those mobi's.
Here's an out-take from their newest release:

Quote:
But what about content ...?
????: NamePros.com http://www.namepros.com/dot-mobi/377914-traffic-mobi-dev-stipulations-are-on.html

Given the availability of free mobile content tools like ready.mobi and site.mobi that dotMobi has built over the past year -- using proceeds from previous auctions -- dotMobi has added content requirements for the winners of the 12 October 2007 live and silent T.R.A.F.F.I.C. East auctions.

This is to ensure that these names will have sites with relevant, mobile-ready content behind them and will join the millions of pages of .mobi content that are already live.

These buyer requirements include:

* Domain to be registered by auction winner within 10 days of receiving authorization code
* Site to initially consist of a .mobi-compliant parking page
* Best efforts to create, launch and operate a live web site with relevant content within six months. (For example, acupuncture.mobi should not display a site for car sales.)
* Fully compliant site with an http://ready.mobi score of at least 4/5

We've posted additional information about the auctions on the corporate web site.
Entire Blog
I really think this simple stipulation will not keep bidders away. If you're going to invest big $$ in a name, what's a few hundred more to have a simple site developed that meets these guidelines?
Last edited by Work In Progress; 09-25-2007 at 08:30 AM. Reason: added link
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Old 09-25-2007, 08:48 AM   #2 (permalink)
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It's nice to see all the .mobis mixed in:


Live auction attendees will be allowed to place bids on such valuable
domain names including:
-- AIDS.net
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
-- Audit.net
-- AutoFinancing.com
-- Buy.mobi
-- Cash.mobi
-- CertifiedPublicAccountants.com
-- ChocolateCandy.com
-- Cholesterol.net
-- Communication.com
-- Computer.com
-- Copiers.com
-- Cotton.com
-- Cowboys.com
-- CrosswordPuzzles.com
-- CysticFibrosis.org
-- Debit.com
-- Dentists.net
-- DiscountAirFares.net
-- Elections.com
-- Email.mobi
-- Estate.com
-- EuropeanVacations.com
-- Free.mobi
-- FreeMovies.net
-- GasPrices.com
-- HomeBudget.com
-- House.net
-- Invest.net
-- LibertyBell.com
-- Manufacture.com
-- MartialArts.com
-- MortgageRates.org
-- Newlyweds.com
-- News.mobi
-- PDA.mobi
-- PensionPlan.com
-- Pesos.com
-- Photographers.com
-- Podcast.mobi
-- Podiatrists.com
-- PrimeInterestRate.com
-- Promotion.com
-- SchoolTeacher.com
-- ScienceFiction.com
-- Scores.mobi
-- Software.info
-- SpaghettiSauce.com
-- SportingGoods.com
-- StockQuotes.com
-- Taxes.com
-- Technology.org
-- WallStreet.com
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Old 09-25-2007, 09:09 AM   #3 (permalink)
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"Best efforts to create, launch and operate a live web site with relevant content within six months" ... for former RFP News.mobi?!?!

Is this a typo? News.mobi?!!
Thanks for the assist.
-Jeff
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Old 09-25-2007, 09:13 AM THREAD STARTER               #4 (permalink)
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Help The Homeless - Holiday 2009
Originally Posted by Jeff
"Best efforts to create, launch and operate a live web site with relevant content within six months" ... for former RFP News.mobi?!?!

Is this a typo? News.mobi?!!
Thanks for the assist.
-Jeff
So Jeff, do you have a problem with the news.mobi new owner creating and operating a relevant content live web site with-in six months? What's confusing about this?
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Old 09-25-2007, 09:20 AM   #5 (permalink)
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Its just a new direction to go. Those with big applications for RFP's in the past will now have to battle it out at auction. Some may get caught sleeping and miss it altogether. Either way, its in the hands of someone, it reflects a parking page and it will be developed with related content in six months.

The old system was too tight, this one seems right as it ensures that it is developed and lets the free market decide its price. The urge to maximize the investment will also inherently lead many of these siteholders to look nice as well. If some don't end up in enduser's hands, maybe someday they will. Its a positive step forward!
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Old 09-25-2007, 09:22 AM   #6 (permalink)
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I recently spoke to Vance to check about oversight to ensure development of the names and he told me that all bidders will have to adhere to the END USER agreement.

Here is part of the END USER agreement which all successful must adhere to:

If You are the winning bidder for an Authorization Code, You agree to use that code to
Register the Domain Name and launch a dotMobi-compliant website (the “Website”) using
the Domain Name with the URL address [www.<Domain Name>.mobi] within ten (10) days
of the transfer of the Authorization Code by mTLD. The Website may initially consist of a
dotMobi-compliant parking page; provided, however, that You agree to:

• Use Your best efforts to create, launch, and operate a live website related to and primarily
containing content relevant to the commonly held and widely shared understanding of the
meaning of the Domain Name to replace the parking page within six (6) months of the
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
transfer of the Authorization Code by mTLD.

• Achieve and maintain a mobile readiness score of at least 4, as measured by the
ready.mobi test then available at http://ready.mobi/.

• Operate the Website in compliance with the dotMobi Domain Compliance Policy, when and as available at http://mtld.mobi/domain/policies/compliance.

• Comply with the dotMobi Mobile Web Developer Guide, as such Style Guide may be
modified by mTLD in accordance with published policies. You further consent to the
monitoring of any such website as described in that policy and the dotMobi Style Guide
monitoring guidelines.

• Design and operate the Website to achieve mTLD’s stated goals of: (a) optimizing the
mobile experience by providing a predictable, consistent user experience; (b) providing
the mobile community with new features and services; and (c) strengthening user loyalty
and goodwill toward the .mobi top level domain.

• In the event of sale or transfer of the Domain Name to another party. You agree to notify
mTLD and contractually require such party to be bound by the terms of this Agreement.

FAILURE TO COMPLY WITH THE PROVISIONS OF THESE COMMITMENTS SHALL CONSTITUTE A
MATERIAL BREACH OF THIS AUCTION AGREEMENT, WHICH MAY RESULT IN FORFEITURE OF
YOUR WINNING BID, TERMINATION OF THIS AGREEMENT, AND REVOCATION OF ANY
AUTHORIZATION CODE FOR WHICH YOU ARE THE WINNING BIDDER, AS SET FORTH IN
PARAGRAPH 3 ABOVE.

You can download the agreement here: http://mtld.mobi/system/files/Auctio..._Agreement.pdf
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Old 09-25-2007, 09:29 AM   #7 (permalink)
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Originally Posted by PVFARKAS
Its a positive step forward!
IF it ensures development and promotion, yes, IMHO ... however, the "rules" seem pretty relaxed (what, exactly, is "best efforts" to you folks?) and right now we don't know to what extent they will even be enforced, in my view.
Can we agree NO ONE knows to what extent they will actually be enforced?

Originally Posted by Work In Progress
So Jeff, do you have a problem with the news.mobi new owner creating and operating a relevant content live web site with-in six months? What's confusing about this?
It's confusing because it affirms to me, at least, that mTLD has now completely abandoned the RFP's and RFP process IMHO. Do you understand how much a developed and fully promoted News.mobi in the hands of the right End user ... could have advanced the .MOBI extension and "ecosystem"?
Just my two sense.
-Jeff
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Old 09-25-2007, 09:36 AM   #8 (permalink)
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Originally Posted by Jeff

????: NamePros.com http://www.namepros.com/showthread.php?t=377914

It's confusing because it affirms to me, at least, that mTLD has now completely abandoned the RFP's and RFP process IMHO. Do you understand how much a developed and fully promoted News.mobi in the hands of the right End user ... could have advanced the .MOBI extension and "ecosystem"?
Just my two sense.
-Jeff
I spoke to Vance on that subject specifically as well and they are planning on likely revisiting the RFP process in an altered format in the near future.

I guess we will have to wait and see.

Michael
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Old 09-25-2007, 09:44 AM   #9 (permalink)
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Originally Posted by Jeff
It's confusing because it affirms to me, at least, that mTLD has now completely abandoned the RFP's and RFP process IMHO. Do you understand how much a developed and fully promoted News.mobi in the hands of the right End user ... could have advanced the .MOBI extension and "ecosystem"?
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
Just my two sense.
-Jeff
Jeff, just curious, but have you ever changed plans, or intentions, household rules etc, as it was obvious your original ideas/plans/intentions would no longer be the wise way to go for the best results?? Or are you like our 'stubborn (spelt-stupid) fearless leader', and just pursue a 'stay the course' action, no matter the consequences of failure, because to change something would show that 'perhaps' there was a better way than your original ideas? It sure does seem to bother you that mtld has/is making a change in their original noted intentions/plans.
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Old 09-25-2007, 09:44 AM   #10 (permalink)
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Originally Posted by mykel241
I spoke to Vance on that subject specifically as well and they are planning on likely revisiting the RFP process in an altered format in the near future.

I guess we will have to wait and see.
Thanks kindly for the update, Michael ... I hope you understand, my concern is for the developed "ecosystem" (which I believe was best served - and ensured - by the RFP's and originally promoted RFP process, IMHO).
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
Onward and upward ...
-Jeff
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Old 09-25-2007, 09:45 AM   #11 (permalink)
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"FAILURE TO COMPLY WITH THE PROVISIONS OF THESE COMMITMENTS SHALL CONSTITUTE A MATERIAL BREACH OF THIS AUCTION AGREEMENT, WHICH MAY RESULT IN FORFEITURE OF YOUR WINNING BID, TERMINATION OF THIS AGREEMENT, AND REVOCATION OF ANY AUTHORIZATION CODE FOR WHICH YOU ARE THE WINNING BIDDER, AS SET FORTH IN PARAGRAPH 3 ABOVE. "

I don't like this and think it should be something along the lines of suspending the domain...You don't want companies thinking their investment can be taken away from them for breach of some loosely-defined rules.
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Old 09-25-2007, 09:53 AM   #12 (permalink)
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Originally Posted by Jeff
Thanks kindly for the update, Michael ... I hope you understand, my concern is for the developed "ecosystem" (which I believe was best served - and ensured - by the RFP's and originally promoted RFP process, IMHO).
Onward and upward ...
-Jeff
Jeff,

I do agree with you. I think that all premium names should be RFP as opposed to auction based. I have a feeling the majority of these winners are just going to to create a 2 minute mobisitegalore template and throw adsense or admob on them which will not help the ecosystem or the extension.

Relevant, enforced development is what is needed.
????: NamePros.com http://www.namepros.com/showthread.php?t=377914

Michael
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Old 09-25-2007, 09:57 AM   #13 (permalink)
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Amen, Michael!
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Old 09-25-2007, 10:23 AM   #14 (permalink)
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Since I've learned so much about the true value of domain names (everything is worth only reg fee unless developed) from a member here at NP, I would like to quote him here ... "I see a LOT of DUDS" in that list. LOTS of DUDS. And they will probably all just end up with the "usual suspects", ruining any chance of ever building the holy grail shmecosystem before time runs out.

Originally Posted by meegwell
It's nice to see all the .mobis mixed in:
Live auction attendees will be allowed to place bids on such valuable
domain names including:
-- AIDS.net
-- Audit.net
-- AutoFinancing.com
-- Buy.mobi
-- Cash.mobi
-- CertifiedPublicAccountants.com
-- ChocolateCandy.com
-- Cholesterol.net
-- Communication.com
-- Computer.com
-- Copiers.com
-- Cotton.com
-- Cowboys.com
-- CrosswordPuzzles.com
-- CysticFibrosis.org
-- Debit.com
-- Dentists.net
-- DiscountAirFares.net
-- Elections.com
-- Email.mobi
-- Estate.com
-- EuropeanVacations.com
-- Free.mobi
-- FreeMovies.net
-- GasPrices.com
-- HomeBudget.com
-- House.net
-- Invest.net
-- LibertyBell.com
-- Manufacture.com
-- MartialArts.com
-- MortgageRates.org
-- Newlyweds.com
-- News.mobi
-- PDA.mobi
-- PensionPlan.com
-- Pesos.com
-- Photographers.com
-- Podcast.mobi
-- Podiatrists.com
-- PrimeInterestRate.com
-- Promotion.com
-- SchoolTeacher.com
-- ScienceFiction.com
-- Scores.mobi
-- Software.info
-- SpaghettiSauce.com
-- SportingGoods.com
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
-- StockQuotes.com
-- Taxes.com
-- Technology.org
-- WallStreet.com
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Old 09-25-2007, 10:38 AM THREAD STARTER               #15 (permalink)
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Help The Homeless - Holiday 2009
Originally Posted by mykel241
Jeff,
????: NamePros.com http://www.namepros.com/showthread.php?t=377914

I do agree with you. I think that all premium names should be RFP as opposed to auction based. I have a feeling the majority of these winners are just going to to create a 2 minute mobisitegalore template and throw adsense or admob on them which will not help the ecosystem or the extension.

Relevant, enforced development is what is needed.

Michael
I believe that mtld (and their legal counsel) have their heads in the right place when using the open ended phrase "best efforts". A company or individual that can afford to purchase a high dollar doain name such as this would have a hard time explaining why their "best efforts" consist of a mobisitegalore page Do you have better wording from your legal department? How much specification do you want? Details on the coding requirements? Dedicated servers? Has to be minimum or 100 pages with never before seen technology? We have to remember that these stipulations are for all of the names, not just one or two "mega-names". This generic "best efforts" phrase covers them all.

I don't have personal knowledge nor an "insiders" view of the goings on at mtld (nor should we expect to), but I believe that mtld has relevant enforcement in mind.

Time will tell!

It's pretty obvious the "old" RFP process was not working, for whatever reason. Doesn't really matter at this stage. As long as they keep trying to improve the allocation and get the names out and get them developed. And enforce the terms.

We constantly here cries for development yet when a development "clause" is initiated, some still can't help but complain.

Some things will never end.
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Old 09-25-2007, 10:38 AM   #16 (permalink)
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Originally Posted by acc
And they will probably all just end up with the "usual suspects", ruining any chance of ever building the holy grail shmecosystem before time runs out.
Sadly, that is exactly the current state of affairs .MOBI, IMHO.
????: NamePros.com http://www.namepros.com/showthread.php?t=377914

"Best efforts" and two-minute templates from MSG with some Admob monetizations on them ... does ZERO to support the extension and critical "ecosystem"!
Let's just hope this all isn't limited to the Usual Suspects™ this time around ...

-Jeff
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Old 09-25-2007, 11:34 AM THREAD STARTER               #17 (permalink)
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Originally Posted by Jeff
Sadly, that is exactly the current state of affairs .MOBI, IMHO.

"Best efforts" and two-minute templates from MSG with some Admob monetizations on them ... does ZERO to support the extension and critical "ecosystem"!
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
Let's just hope this all isn't limited to the Usual Suspects™ this time around ...

-Jeff

Just a quick question....How can you back up your statement of your definition of "best efforts"?

Again, this was not put in to "save" the buyer from having to develop a decent site. It was put in so , if needed, they could enforce quality development.
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Old 09-25-2007, 01:07 PM   #18 (permalink)
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Originally Posted by acc
Since I've learned so much about the true value of domain names (everything is worth only reg fee unless developed) from a member here at NP, I would like to quote him here ... "I see a LOT of DUDS" in that list. LOTS of DUDS. And they will probably all just end up with the "usual suspects", ruining any chance of ever building the holy grail shmecosystem before time runs out.

????: NamePros.com http://www.namepros.com/showthread.php?t=377914
This is actually false. Development increases value, but if a good name is not developed, it doesn't mean that there isn't inherent worth there anyway.
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Old 09-25-2007, 01:17 PM   #19 (permalink)
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Originally Posted by DomainMayhem.com
This is actually false. Development increases value, but if a good name is not developed, it doesn't mean that there isn't inherent worth there anyway.
He was joking, referring to the often posted and overused cookie-cutter appraisals provided by another member.
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Old 09-25-2007, 02:15 PM   #20 (permalink)
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Originally Posted by mykel241

• Use Your best efforts to create, launch, and operate a live website related to and primarily
containing content relevant to the commonly held and widely shared understanding of the
meaning of the Domain Name to replace the parking page within six (6) months of the
transfer of the Authorization Code by mTLD.

• Design and operate the Website to achieve mTLD’s stated goals of: (a) optimizing the
mobile experience by providing a predictable, consistent user experience; (b) providing
the mobile community with new features and services; and (c) strengthening user loyalty
and goodwill toward the .mobi top level domain.

• In the event of sale or transfer of the Domain Name to another party. You agree to notify
mTLD and contractually require such party to be bound by the terms of this Agreement.

FAILURE TO COMPLY WITH THE PROVISIONS OF THESE COMMITMENTS SHALL CONSTITUTE A
MATERIAL BREACH OF THIS AUCTION AGREEMENT, WHICH MAY RESULT IN FORFEITURE OF
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
YOUR WINNING BID, TERMINATION OF THIS AGREEMENT, AND REVOCATION OF ANY
AUTHORIZATION CODE FOR WHICH YOU ARE THE WINNING BIDDER, AS SET FORTH IN
PARAGRAPH 3 ABOVE.
As an attorney, I often scrutinize words. I think they are fine and I would certainly say otherwise if I felt that way.

Buy any .com from GoDaddy and you can use that domain however you want with the time you leased, I mean registered, it for. You face certain risks, inclusing potential TM issues, violating laws with deceitful porn content, etc.

With these .mobi auction names, you face a policed name with flexible requirements. They have enough teeth to evict you, but give enough flexibility to construct the site the way you want it. Isn't the min .mobi readiness 3? now they ask for 4 pursuant to your stipulation when you win.
they also ask for it to be live. they also ask for you to use best efforts to construct a relevant, mobile useful site in six months, easy for a .mobi, but strict in an analogy to brick and mortar real estate.

there were many that did not like the RFP and where it was going. Here, think of it as normal names up for auction with some additional requirements that are clearly helpful for the mobile community and ensure some minimum standards. if any name is constructed like a dud, that won't bring down the extension. Some will be nice and get traffic, it will only benefit us all.

Why hold back News.mobi? It will eventually get in the hands of someone who will construct a nice site and market it. And if it doesn't, and just twenty of the hundred names trickle to good endusers within three years and they build sites and market it, that's good enough for me!!
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Old 09-25-2007, 02:15 PM   #21 (permalink)
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Originally Posted by DomainMayhem.com
This is actually false. Development increases value, but if a good name is not developed, it doesn't mean that there isn't inherent worth there anyway.
Agreed ... development, particulary with .MOBI's of unique and compelling content for mobile users, can increase value IMHO.
"Good / very good / excellent" .MOBI's can certainly be worth more than Reg. fee, Reg. fee+, even $Xx and $Xxx+ ... if they have perceived "keyword" value, or easy memorability/"keyword"/branding/traffic/development/etc. potential - Loans.mobi would be a great example!

More often than not, though ... myself included ... the .MOBI domains that are posted here for undeveloped Wholesale "Quick Sale" appraisals are of the general $0.00 - Reg. fee+/- (undeveloped) category, IMHO. I haven't seen many examples of these where I and others have way off appraisal-wise, humbly.
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Old 09-25-2007, 02:24 PM   #22 (permalink)
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so, development can increase value, ahhh, got it. If a reseller wants to appraise a name in a market in its infancy, how does that statement help them?

I'm quite surprised that you haven't said you're proud of the mtld scrapping the full blown RFD policy on these names! You were generally quite troubled that the names were providing no help to the community when they were shelved and also seemed distressed about the fact that good solid proposals were probably getting shot down. Why is it now a bad thing that the mtld is going in a new direction to get the names in the hands of some owners and use the money to better market mobi
????: NamePros.com http://www.namepros.com/showthread.php?t=377914

(they have said this and that they are a private corporation that needs to be paid, so hopefully there is some balance..also it would seem that if they use money to promote the extension then their other names will be driven up and they will get much more renewals and regs and that investing the money would be worth it)
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Old 09-25-2007, 02:26 PM   #23 (permalink)
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Given the availability of free mobile content tools like.... site.mobi that dotMobi has built
cough. splutter. they expect me to type my hosting ftp details into a web form?
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
am I paranoid for abandoning the process at that point?

why not just send me a .zip?
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Old 09-25-2007, 02:30 PM   #24 (permalink)
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I don't see the mtld restrictions as unreasonable at all. It's really not that big a deal to get some development going - particularly on some of these domains which are obviously of high quality. They will not go cheap. If you can afford to win a name through high bid, then you can pay for some development. Just not a big deal imo. People need to be focusing on the opportunity at hand ... the positives.
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Old 09-25-2007, 02:36 PM   #25 (permalink)
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Originally Posted by PVFARKAS
Why is it now a bad thing that the mtld is going in a new direction to get the names in the hands of some owners and use the money to better market mobi (they have said this and that they are a private corporation that needs to be paid, so hopefully there is some balance..)
Some owners?
????: NamePros.com http://www.namepros.com/showthread.php?t=377914
Let's just call them what they'll be ... Usual Suspects™, IMHO.

I definitely agree that mTLD will certainly be making money on these auctions ... which is a reversal from their promised RFP's and RFP process when they first came out, IMHO.
Of course, in my view ... all of this does not bode well for the developed "ecosystem" (as the RFP's and RFP process was instituted early on to ensure)!
Just my two sense, thanks for asking ... and let's compare notes at the conclusion of the auctions!
-Jeff
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