kiwi

My kids ran up the stairs to tell me they just saw a dotmobi on TV - the Disney channel a promotion for HSM2.mobi - High School Musical 2 -
Did you know that High School Musical 2* was the most watched ever - to date - program on Cable Television - something like 17.8 million viewers.
The commercial said something like "for web enabled mobile phones" - (as told to me)

*disney trademark

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hawkeye

That would be great!! Do you know what channel they saw it on? Disney Channel perhaps? Now, why did your kids not tape that for us?? Can't wait to see it myself. Repping ya.

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sf2010

Thanks for the info. this is what hsm2.mobi says from the desktop:

This site is designed for mobile devices.
Please use your mobile phone to access http://hsm2.mobi

With your desktop PC, please use this site: High School Musical 2


Nice!

thebiffenator

That is awsome, actualy heard about highschool musical on the radio the other day how it won awards, It beat every ones else in the numbers sold or viewrs by 10 times or something like that. But that is great news, because of the numbers.

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RaiderGirl

For them to run upstairs and tell you this, it must be a rare occurence.

This is of course a boost for .mobi and its investors, lets see if the other big corps follow in promoting this TLD.

kiwi

It was on the Disney Channel - on the television.
I forgot to say that my kids said they spelled it out
M-O-B-I

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Pred

Great news. Now tape it next time, might be difficult having on go all time lol
Be good though, you could upload to youtube & we could all watch!
cheers


could only check the com version as on pc as you say.

checked on ready emulator. only got a 3/5 fair

BocaVision

Great discovery by your children KIWI!!....

This Disney commerical is the the brightest and best exposure for the dotMOBI
extension to date....

This is GREAT NEWS!!

HSM2 will be as popular as American Idol, but with movies and many more Disney consumer products.....IMHO

For those that are out of the loop regarding High School Musical....here is some Wikipedia intel to get u caught up on the most popular thing right now for preteens, teens & families alike....

Interestingly, HSM2.com is not owned by Disney, but by a guy in Texas...

Domain Name:hsm2.com
Namearryl Dean
Address:7339 Wimberly Oaks
Richmond, Tx 77549

allnicksgone

Great news. The dam is cracking. Time to open the floodgates?

How did you train the kids to run to you with news like that?

keithmt

So you're pitching .mobi to the kids . Seriously, this is great news!

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Work In Progress

Well....your kids deserve some extra ice cream or video games for this news. A simple rep won't due....

Boy, can't wait to hear Jeff's spin on this one

Wonder how far off disney.mobi will be?

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garrett200

Very cool, kids coming to tell you about them seeing a .mobi, that is priceless! The kids deserve rep!!

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RaiderGirl

Your not serious are you?..what indications would make you think that?

thebiffenator

I can vouch for that, all these kids are in to it, and they are promoting it in alot of grammarschools/middleschools for plays and such. I really wish I rembered what that dj said on the radio in the morning when I was drving to work, but he mentioned that he High School Musical blew everyone out of the waters for audience and copies sold ect... Its really big and the parents love it too. I went to a play back in April for my little brother for it.

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BocaVision

100% serious.

RaiderGirl, do some research....I invite you to read these articles below that will provide indication....

http://www.denverpost.com/ci_6692231

Disney mining "High School Musical 2"
By Joanne Ostrow Denver Post TV Critic
Article Last Updated: 08/23/2007 08:45:08 PM MDT


Kelli Baker, Tanya Michelle, McCall Clark, Lucas Grabeel and Ashley Tisdale in "High School Musical 2." (The Disney Channel | Adam Larkey)You want fabulous?

The sequel lacks the air of spontaneity that distinguished the original, as if the players are concentrating too hard, knowing how much is riding on the project. Some of the Wildcats have aged out of their roles. And the country-club setting is too retro-preppy to feel relevant.

But "High School Musical 2" is a hit even bigger than the first, and the Disney marketing machine shows no signs of slowing.

Can a "Middle School Musical" and theme-park ride be far behind?

"HSM2" is sweetly energetic, although the songs don't stick in the head of the post-teen viewer. I can't summon many lyrics beyond "Fabulous," but I can still see the aerobic production numbers in all their cheerleader-jumps-meet-hip-hop exuberance.

Last week's debut of Disney's tween sequel was the highest- rated basic cable telecast of all time, with 17.2 million viewers tuning in. More kids watched it than saw any hour of "American Idol." Nielsen reported two out of three kids age 6-11 and tweens age 9-14 watching television were tuned to "High School Musical 2." The share was even higher among girls 6-11 (four out of five of those watching TV).

Disney executives are heralding their latest success as evidence that cable has closed the gap with the broadcast networks. Among "HSM2's" coups: Its debut was the most-watched telecast on network or cable since the finale of "House" in May and drew the biggest Friday-night audience for anything since an episode of "Law & Order: Special Victims Unit" five years ago. It outperformed the most-watched network show on Friday - ABC's "20/20" - by more than 10 million viewers.

In terms of driving eyeballs to other shows (hello, Miley Cyrus) and bringing in revenues across the board, "HSM2" is Disney's Super Bowl.

Whereas kids made "HSM" a surprise gold mine for the company last year, "HSM2" was a tightly scripted corporate production involving every Disney division. A stage show opened this month; an ice-skating extravaganza launches next month; a theatrical film is due next year. Some 300 licensed products - DVDs, CDs, books, video games, ring tones and more - will be in stores, driving the franchise to omnipresence.

For the week of the premiere, the Disney Channel ranked as the No.3 network, beating NBC.

So how are Troy (Zac Efron), Gabriella (Vanessa Hudgens) and Sharpay (Ashley Tisdale) doing this time around?

Their love triangle is still holding the story together, their moral lessons are

Vanessa Hudgens and Zac Efron are two parts of the love triangle in "High School Musical 2." (The Disney Channel | Adam Larkey)still overshadowed by director Kenny Ortega's high-octane choreography.
The standout production number has been relocated from basketball court to baseball diamond, but the film only makes audiences wait one minute before launching into the trademark musical glee ("What Time is It? Summertime!").

Basketball star Troy is hooked on brainy fellow student Gabriella, but scheming, superficial Sharpay is intent on winning the school's most popular boy for herself while pulling strings at her parents ritzy country club. (She "wants fabulous," spending "endless days in my chaise," in the number that includes a pink baby grand piano in the pool). Can she hold a scholarship over Troy's head in order to make him heel just like her Paris Hilton-esque pooch?

Tisdale's villain is campy fun, as she struts from manipulative to ditzy and back. Efron is busy posing for the camera, taking his tween stardom a tad seriously. (When he gazes at his reflection in water, Narcissus-like, he recalls decades of Disney animated heroes.)

While a social-class hierarchy dilemma serves the plot, once the lessons of teamwork and friendship are learned, all is forgiven.

If the original was about following one's bliss, the sequel is a cautionary tale about losing one's way. Your moral compass will spin out of control, the story suggests, if you sacrifice team loyalty and inner truth for personal gain.

Like the original, the sequel is about the tricky social order as established in high school, the renewable energy source that is the musical, and the power of a certain American entertainment empire. Not fabulous, but fun.

TV critic Joanne Ostrow can be reached at 303-954-1830 or jostrow@denverpost.com.


High School Musical' is Disney's accidental icon
TV MOVIE-TURNED-MEDIA PHENOMENON KEEPS GETTING BIGGER
By Charlie McCollum
Mercury News


Simons is one of the millions of 'tweens - generally, kids between the ages of 10 and 14 - and teenagers who have turned "High School Musical," a modest made-for-TV movie, into a cultural phenomenon - a "Grease" for the age of "American Idol" - and a $1 billion-a-year business for Walt Disney. The 'tweens are now being counted on to show a similar devotion to the film's sequel, simply named "High School Musical 2," which debuts next Friday.

Since its premiere in January 2006, the original film about a jock who breaks down the clique structure at his high school by becoming the star of the school's annual musical has been viewed by 45 million on the Disney Channel and more than 160 million worldwide. Made at a cost of $4.2 million, it has sold millions of DVDs, CDs and novels.

A concert tour with the original cast sold out 42 shows in 40 U.S. cities. A stage adaptation has or will be produced by 2,000 high



"What started out as a TV movie turned into a cultural phenomenon. When does that ever happen?" said Gary Marsh, entertainment president of Disney Channel Worldwide.

"Who could predict this? You can only dream about capturing people's attention, about capturing lightning in a bottle," Marsh said. "But this is so far beyond the television screen and into every aspect of kids' lives."

`
So, while "High School Musical" arrived with relatively little fanfare, the sequel is getting the full treatment with a major promotional campaign and tie-ins with Wal-Mart and Dannon. The soundtrack CD is scheduled for release next week, more novels are on their way and two video games for Nintendo and PlayStation will go on sale soon.And Leslie Simons, the girl from San Carlos, will be there for all of it.

"Some friends are coming over to watch the very first night," she said eagerly. "And we're going to record it and then we're going to watch it again."

HSM quickly joined the mega-popular ranks of pop-culture trends such as J.K. Rowling’s Harry Potter, the biggest-selling book series ever, and American Idol, the most successful network TV show ever based on ratings. All of these focus on everyday people (or wizards) reaching for something better. They promote a message of being true to yourself and striving for your own personal goals, something anyone can relate to.

“(HSM’s) whole notion to be yourself ... was an empowering message to kids,” Palmer said. “Kids everywhere took it to heart.”

Idol, Potter and HSM represent cultural events that most parents have no problem letting their children participate in, and more importantly, participate in themselves. For HSM, it’s an extremely clean-cut story that the whole family can enjoy, raising its popularity, said Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University.

“To tell a story about high school kids with virtually no sex in the 21st century is basically unheard of. ... It’s incredibly old-fashioned,” he said. “If you are an 11-year-old, you watch it with absolutely no irony. If you are an 11-year-old’s parents, you may watch it with some irony, but either way you’re watching.”

Family interaction doesn’t end with the film’s closing credits; parents have used HSM as a way to keep connecting with their children. The popularity of the first film has made the coming of HSM2 into a nationwide household event. Film release parties have been in the works for months among fans of all ages.

One of these is being held by Hannah Wolfe, who will be a fifth-grader at Thornell Road Elementary School in Pittsford. She will be celebrating her 10th birthday with 14 or 15 of her friends at a High School Musical 2 party. On tap: film-themed relay races, karaoke to the songs from the original HSM and, of course, the movie.

thebiffenator

Quick question kiwi, I just talked to my mother and she actuly taped it on demand for my little brother, is that when your kids saw it? If so After dinner I will skim through the commercials later and take a snap shot about it. My little brother is 13 and I am 31 (surprize) lol Just ask them if that was the date that they saw it and how far into it was...or was it after the show on regular dinsey channel.

Brian

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allnicksgone

I just saw the commercial and recorded it with my digital camera. I put the file online for anybody who wants to see it. But it is a 20mb file, and takes a long time to open.

http://bushwacker.org/hsm2.MOV

keithmt

Alright, who wants to fess up to regging these...

hsm3.mobi
hsm4.mobi

The same person got both and I am sure they are a NPer.

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Pred

LOL
Not Guilty



You sir are a king. You are also a true anorak. Have some repster

hawkeye

Boca, just curious, but did you copy and paste that stuff or type it?!? Sure would be a hellava lotta typing!!

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BocaVision

copy and paste brother Hawkeye....

hawkeye

Well, if there is a 3 and 4 follow up, I'm sure Disney or the producers will easily claim and get them.

ahhh, the anti-typist godsend!! Know it well.

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bricio

say thank u to ur kids for me kiwi

everyday we read great news about .mobi development... huge cos developing and PROMOTING their .mobi sites -> HSM2.mobi, BofA.mobi

thebiffenator

High School Musical1 is on tommorow night and High School Musical2 is on Monday Night (I will confirm the times) I bet you they will promote it again

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hawkeye

The video of the ad is great, but I could play that bushwacker game (homepage) all day long!!!!

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