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Old 08-24-2007, 06:50 AM THREAD STARTER               #1 (permalink)
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Zagat.mobi gets major press review


Zagat.mobi gets major press (USA TODAY) review.
http://www.usatoday.com/travel/news/...gat-mobi_N.htm
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Old 08-24-2007, 06:59 AM   #2 (permalink)
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It looks very very nice on iphone. Great find. .mobi = iphone friendly
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Old 08-24-2007, 07:09 AM   #3 (permalink)
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Old 08-24-2007, 07:53 AM   #4 (permalink)
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I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys.
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Old 08-24-2007, 07:55 AM   #5 (permalink)
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Originally Posted by dcmike77
I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys.
thanks Mike.
Don't think you'll do too bad with your .tv investments either.
eek! Just seen Gamble.us , well, thats your retirement sorted
????: NamePros.com http://www.namepros.com/dot-mobi/365784-zagat-mobi-gets-major-press-review.html

Rep added for salty too.
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Old 08-24-2007, 08:20 AM   #6 (permalink)
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Originally Posted by dcmike77
I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys.
Thank you for sharing that. It is great press.
????: NamePros.com http://www.namepros.com/showthread.php?t=365784

I'm loving .tv these days as well and gave two domains out for birthday presents recently. Both loved them and thought the .tv name would definitely help their respective business plans well beyond the third-rate .coms they had been using.
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Old 08-24-2007, 08:40 AM   #7 (permalink)
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it is always nice to see this kind of promoting .mobi
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Old 08-24-2007, 09:09 AM   #8 (permalink)
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August has been really good for .mobi. AAA.mobi, AXA.mobi, Edelman.mobi, and now Zagat.mobi all garnering publicity, and BofA.mobi (Bank of America) putting their money on banners and brochures all featuring their .mobi.

Nice post, Salty. Rep added.
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Old 08-24-2007, 09:40 AM   #9 (permalink)
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They have long embraced PDA and mobile technologies and promoted "Zagat To Go", IMHO.
Link: http://mobile.zagat.com/index.php?hid=ztg_footer_ns

Zagat.mobi ... is also promoted in a flash ad on the .COM site, as well!
Substance.

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Old 08-24-2007, 10:45 AM   #10 (permalink)
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The little article is on the front page of that section and on the top left. Very hard to miss even if you don't read that section of the newspaper.

USA Today is the the 3rd largest paper in the world in number of readers and 1st in the U.S. This may be the best publicity for a .mobi website to date.
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Old 08-24-2007, 11:12 AM   #11 (permalink)
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Originally Posted by Jeff

????: NamePros.com http://www.namepros.com/showthread.php?t=365784
Zagat.mobi ... is also promoted in a flash ad on the .COM site, as well!
Substance.

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Praise indeed
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Old 08-24-2007, 11:46 AM   #12 (permalink)
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ABC News runs story on Zagat.mobi ...

http://abcnews.go.com/Travel/story?id=3518510&page=1
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Old 08-24-2007, 11:48 AM   #13 (permalink)
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Originally Posted by BocaVision
ABC News runs story on Zagat.mobi ...
????: NamePros.com http://www.namepros.com/showthread.php?t=365784

http://abcnews.go.com/Travel/story?id=3518510&page=1
Um, that is one of the best press stories on .mobi I have ever seen. ABC News baby! That is truly great press!!!!!!!!!!!!!!!!!!!

I wouldn't be surprised to see some television commercials coming for BofA.mobi and some of the others.
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Old 08-24-2007, 11:52 AM   #14 (permalink)
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Originally Posted by BocaVision
ABC News runs story on Zagat.mobi ...
????: NamePros.com http://www.namepros.com/showthread.php?t=365784

http://abcnews.go.com/Travel/story?id=3518510&page=1
It is a reprint of the USA Today article, but it's good to see it make it's rounds. Actual television publicity can't be far behind.
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Old 08-24-2007, 11:56 AM   #15 (permalink)
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See, I think what is happening here is that corps are realizing the branding potential of .mobi.

zagat.mobi just sounds cool, and it's clean and tells you exactly what it is.

zagat.com/mobile just doesn't have the same ring to it.
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Old 08-24-2007, 12:09 PM   #16 (permalink)
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Just checked out their .com and was greeted by 2 .mobi ads


The first ad about .mobi (the smaller one) says "presented by visa signature". Hmm, does this mean Visa is finally stepping up to the plate and assuming their "backer" role we were told about a few months back?
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Old 08-24-2007, 12:14 PM   #17 (permalink)
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Originally Posted by Reece
Just checked out their .com and was greeted by 2 .mobi ads <---
.. and.. you're appalled by that???!!?
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Old 08-24-2007, 12:26 PM   #18 (permalink)
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Originally Posted by hawkeye
.. and.. you're appalled by that???!!?
No, I'm shocked. I haven't seen 2 ads for .mobi on any site until now. Anyway, I'm interested in finding out what the Zagat/Visa connection is all about
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Old 08-24-2007, 12:34 PM   #19 (permalink)
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Originally Posted by Reece
No, I'm shocked. I haven't seen 2 ads for .mobi on any site until now. Anyway, I'm interested in finding out what the Zagat/Visa connection is all about

????: NamePros.com http://www.namepros.com/showthread.php?t=365784
Neil Edwards alluded to that Visa/Zagat relationship in his blog post, but without specificity...

zagat.mobi launched today. One of the mobile content categories I've been hoping to see a lot more of -- restaurants -- is finally here. Even cooler is that they're testing the mobile marketing waters with Visa Signature aboard for an exclusive two-month mobile advertising flight. This will be an interesting case to watch for mobile advertising acceptance since the Zagat information is already well-tailored to a mobile context.
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Old 08-24-2007, 12:39 PM   #20 (permalink)
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Originally Posted by BocaVision
One of the mobile content categories I've been hoping to see a lot more of -- restaurants -- is finally here.
Guess it's time to start working on iRestaurants.mobi. Any dev help or suggestions welcomed.
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Old 08-24-2007, 12:43 PM   #21 (permalink)
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Originally Posted by garrett200
See, I think what is happening here is that corps are realizing the branding potential of .mobi.
At this point, I don't think it's that deep IMHO ... Zagat, like many of the companies reported here in this space, is keeping their options open with the delivery of their service / product to folks that are "on the go". Zagat has always been ahead of the curve in this respect, this is just another angle ... I'd be curious of the SPECIFICS and relationship between Zagat and mTLD (and Visa) and how, and for how long, they came to incorportate the .MOBI as part of this delivery!
I'm sure there is more than this small blurp on USA Today™ ...
????: NamePros.com http://www.namepros.com/showthread.php?t=365784

Originally Posted by BocaVision
Neil Edwards alluded to that Visa/Zagat relationship in his blog post, but without specificity ...
Exactly.

Just my two sense.
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Old 08-24-2007, 12:53 PM   #22 (permalink)
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I don't want to put a damper on this great publicity for .mobi, but has anyone tried using zagat.mobi on their phone?

I just did and I can not get out of an endless loop. I tell it what city, then I have a selection of restaurant categories. I select any of the categories, then it want's me to select a city. I select the city again, then it shows me the categories again, and so on and so on.
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Old 08-24-2007, 01:07 PM   #23 (permalink)
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Perhaps it just needs a "tweak"?
????: NamePros.com http://www.namepros.com/showthread.php?t=365784

Link: http://zagat.mobi (Scores a 4 on Ready.mobi (out of 5))

Quote:
It will probably display well on a mobile phone.

Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score. Read through the report to understand how to improve your score - and your site.
mTLD, I believe, requires a score of 5 for compliance purposes ...
Please advise.
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Old 08-24-2007, 01:11 PM   #24 (permalink)
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Originally Posted by Jeff
Perhaps it just needs a "tweak"?
????: NamePros.com http://www.namepros.com/showthread.php?t=365784

Link: http://zagat.mobi (Scores a 4 on Ready.mobi (out of 5))



mTLD, I believe, requires a score of 5 for compliance purposes ...
Please advise.
-Jeff
Looks fine for me on the emulator. I asked the question awhile back -- the concensus seemed to be that it was at mtld's discretion whether to take a site down or not (but what good press would come of taking this down in example?).
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Old 08-24-2007, 01:12 PM   #25 (permalink)
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Originally Posted by Jeff
mTLD, I believe, requires a score of 5 for compliance purposes ...
Wrong. Basic compliance is:
-No frames
-No www required
-XHTML Mobile profile 1.0 or later
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