Zagat.mobi gets major press review

saltysoda · 08-24-2007, 05:50 AM

Zagat.mobi gets major press (USA TODAY) review.
http://www.usatoday.com/travel/news/...gat-mobi_N.htm

hedgefund · 08-24-2007, 05:59 AM

It looks very very nice on iphone. Great find. .mobi = iphone friendly

PVFARKAS · 08-24-2007, 06:09 AM

dcmike77 · 08-24-2007, 06:53 AM

I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys.

Pred · 08-24-2007, 06:55 AM

Quote:

Originally Posted by dcmike77

I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys.

thanks Mike.
Don't think you'll do too bad with your .tv investments either.
eek! Just seen Gamble.us , well, thats your retirement sorted

Rep added for salty too.

PVFARKAS · 08-24-2007, 07:20 AM

Quote:

Originally Posted by dcmike77

I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys.

Thank you for sharing that. It is great press.

I'm loving .tv these days as well and gave two domains out for birthday presents recently. Both loved them and thought the .tv name would definitely help their respective business plans well beyond the third-rate .coms they had been using.

bricio · 08-24-2007, 07:40 AM

it is always nice to see this kind of promoting .mobi

coast · 08-24-2007, 08:09 AM

August has been really good for .mobi. AAA.mobi, AXA.mobi, Edelman.mobi, and now Zagat.mobi all garnering publicity, and BofA.mobi (Bank of America) putting their money on banners and brochures all featuring their .mobi.

Nice post, Salty. Rep added.

Jeff · 08-24-2007, 08:40 AM

They have long embraced PDA and mobile technologies and promoted "Zagat To Go", IMHO.

Link: http://mobile.zagat.com/index.php?hid=ztg_footer_ns

Zagat.mobi ... is also promoted in a flash ad on the .COM site, as well!

Substance.

-Jeff

allnicksgone · 08-24-2007, 09:45 AM

The little article is on the front page of that section and on the top left. Very hard to miss even if you don't read that section of the newspaper.

USA Today is the the 3rd largest paper in the world in number of readers and 1st in the U.S. This may be the best publicity for a .mobi website to date.

Pred · 08-24-2007, 10:12 AM

Quote:

Originally Posted by Jeff

Zagat.mobi ... is also promoted in a flash ad on the .COM site, as well!

Substance.

-Jeff

Praise indeed

BocaVision · 08-24-2007, 10:46 AM

ABC News runs story on Zagat.mobi ...

http://abcnews.go.com/Travel/story?id=3518510&page=1

**garrett200** · 08-24-2007, 10:48 AM

Quote:

Originally Posted by BocaVision

ABC News runs story on Zagat.mobi ...

http://abcnews.go.com/Travel/story?id=3518510&page=1

Um, that is one of the best press stories on .mobi I have ever seen. ABC News baby! That is truly great press!!!!!!!!!!!!!!!!!!!

I wouldn't be surprised to see some television commercials coming for BofA.mobi and some of the others.

allnicksgone · 08-24-2007, 10:52 AM

Quote:

Originally Posted by BocaVision

ABC News runs story on Zagat.mobi ...

http://abcnews.go.com/Travel/story?id=3518510&page=1

It is a reprint of the USA Today article, but it's good to see it make it's rounds. Actual television publicity can't be far behind.

**garrett200** · 08-24-2007, 10:56 AM

See, I think what is happening here is that corps are realizing the branding potential of .mobi.

zagat.mobi just sounds cool, and it's clean and tells you exactly what it is.

zagat.com/mobile just doesn't have the same ring to it.

**-REECE-** · 08-24-2007, 11:09 AM

Just checked out their .com and was greeted by 2 .mobi ads

The first ad about .mobi (the smaller one) says "presented by visa signature". Hmm, does this mean Visa is finally stepping up to the plate and assuming their "backer" role we were told about a few months back?

hawkeye · 08-24-2007, 11:14 AM

Quote:

Originally Posted by Reece

Just checked out their .com and was greeted by 2 .mobi ads

<---

.. and.. you're appalled by that???!!?

**-REECE-** · 08-24-2007, 11:26 AM

Quote:

Originally Posted by hawkeye

.. and.. you're appalled by that???!!?

No, I'm shocked. I haven't seen 2 ads for .mobi on any site until now. Anyway, I'm interested in finding out what the Zagat/Visa connection is all about

BocaVision · 08-24-2007, 11:34 AM

Quote:

Originally Posted by Reece

No, I'm shocked. I haven't seen 2 ads for .mobi on any site until now. Anyway, I'm interested in finding out what the Zagat/Visa connection is all about

Neil Edwards alluded to that Visa/Zagat relationship in his blog post, but without specificity...

zagat.mobi launched today. One of the mobile content categories I've been hoping to see a lot more of -- restaurants -- is finally here. Even cooler is that they're testing the mobile marketing waters with Visa Signature aboard for an exclusive two-month mobile advertising flight. This will be an interesting case to watch for mobile advertising acceptance since the Zagat information is already well-tailored to a mobile context.

hawkeye · 08-24-2007, 11:39 AM

Quote:

Originally Posted by BocaVision

One of the mobile content categories I've been hoping to see a lot more of -- restaurants -- is finally here.

Guess it's time to start working on iRestaurants.mobi. Any dev help or suggestions welcomed.

Jeff · 08-24-2007, 11:43 AM

Quote:

Originally Posted by garrett200

See, I think what is happening here is that corps are realizing the branding potential of .mobi.

At this point, I don't think it's that deep IMHO ... Zagat, like many of the companies reported here in this space, is keeping their options open with the delivery of their service / product to folks that are "on the go". Zagat has always been ahead of the curve in this respect, this is just another angle ... I'd be curious of the SPECIFICS and relationship between Zagat and mTLD (and Visa) and how, and for how long, they came to incorportate the .MOBI as part of this delivery!

I'm sure there is more than this small blurp on USA Today™ ...

Quote:

Originally Posted by BocaVision

Neil Edwards alluded to that Visa/Zagat relationship in his blog post, but without specificity ...

Exactly.

Just my two sense.
-Jeff

allnicksgone · 08-24-2007, 11:53 AM

I don't want to put a damper on this great publicity for .mobi, but has anyone tried using zagat.mobi on their phone?

I just did and I can not get out of an endless loop. I tell it what city, then I have a selection of restaurant categories. I select any of the categories, then it want's me to select a city. I select the city again, then it shows me the categories again, and so on and so on.

Jeff · 08-24-2007, 12:07 PM

Perhaps it just needs a "tweak"?

Link: http://zagat.mobi (Scores a 4 on Ready.mobi (out of 5))

Quote:

It will probably display well on a mobile phone.

Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score. Read through the report to understand how to improve your score - and your site.

mTLD, I believe, requires a score of 5 for compliance purposes ...

Please advise.
-Jeff

**-REECE-** · 08-24-2007, 12:11 PM

Quote:

Originally Posted by Jeff

Perhaps it just needs a "tweak"?

Link: http://zagat.mobi (Scores a 4 on Ready.mobi (out of 5))

mTLD, I believe, requires a score of 5 for compliance purposes ...

Please advise.
-Jeff

Looks fine for me on the emulator. I asked the question awhile back -- the concensus seemed to be that it was at mtld's discretion whether to take a site down or not (but what good press would come of taking this down in example?).

scandiman · 08-24-2007, 12:12 PM

Quote:

Originally Posted by Jeff

mTLD, I believe, requires a score of 5 for compliance purposes ...

Wrong. Basic compliance is:
-No frames
-No www required
-XHTML Mobile profile 1.0 or later

08-24-2007, 05:50 AM	#1 (permalink)
saltysoda NamePros Member Join Date: Nov 2006 Posts: 116 0.00 NP$ (Donate)	Zagat.mobi gets major press review Zagat.mobi gets major press (USA TODAY) review. http://www.usatoday.com/travel/news/...gat-mobi_N.htm

08-24-2007, 05:59 AM	#2 (permalink)
hedgefund NamePros Regular Join Date: Jul 2006 Posts: 608 110.00 NP$ (Donate)	It looks very very nice on iphone. Great find. .mobi = iphone friendly __________________ iTravel.mobi - Interstate Highway Travel Guide \| iAnswer.mobi \| Why.mobi?

08-24-2007, 06:53 AM	#4 (permalink)
dcmike77 NamePros Regular Join Date: May 2007 Location: Los Angeles Posts: 380 50.00 NP$ (Donate)	I'm not a .mobi fan to say the least, but I, along with the other 1.5 million subscribers, couldn't help but see the article this morning and be intrigued... excellent press for you guys. __________________ Sample of my names: OrlandoTravel.com, Bankrupt.us, Gamble.us, Halo.tv, InstantAbs.com, MovieReviews.tv

08-24-2007, 08:09 AM	#8 (permalink)
coast NamePros Regular Join Date: Apr 2007 Location: California Posts: 376 6.26 NP$ (Donate)	August has been really good for .mobi. AAA.mobi, AXA.mobi, Edelman.mobi, and now Zagat.mobi all garnering publicity, and BofA.mobi (Bank of America) putting their money on banners and brochures all featuring their .mobi. Nice post, Salty. Rep added. __________________ InstantMessageChat.com\|Customer-Service.tv\| Hypothesising.com

08-24-2007, 08:40 AM	#9 (permalink)
Jeff Retired© Join Date: May 2003 Location: Summer 2009™ Posts: 29,109 0.12 NP$ (Donate)	They have long embraced PDA and mobile technologies and promoted "Zagat To Go", IMHO. Link: http://mobile.zagat.com/index.php?hid=ztg_footer_ns Zagat.mobi ... is also promoted in a flash ad on the .COM site, as well! Substance. -Jeff __________________ Be cool. Be polite. Be professional.™

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08-24-2007, 06:09 AM	#3 (permalink)
PVFARKAS Account Closed Join Date: Jun 2007 Posts: 848 0.00 NP$ (Donate)

08-24-2007, 07:40 AM	#7 (permalink)
bricio Senior Member Join Date: Apr 2007 Location: Rio de Janeiro Posts: 2,553 300.00 NP$ (Donate)	it is always nice to see this kind of promoting .mobi

08-24-2007, 09:45 AM	#10 (permalink)
allnicksgone NamePros Regular Join Date: Jul 2006 Posts: 666 0.00 NP$ (Donate)	The little article is on the front page of that section and on the top left. Very hard to miss even if you don't read that section of the newspaper. USA Today is the the 3rd largest paper in the world in number of readers and 1st in the U.S. This may be the best publicity for a .mobi website to date.

08-24-2007, 10:46 AM	#12 (permalink)
BocaVision NamePros Regular Join Date: Jan 2006 Location: Palm Beach Posts: 544 100.00 NP$ (Donate)	ABC News runs story on Zagat.mobi ... http://abcnews.go.com/Travel/story?id=3518510&page=1

08-24-2007, 10:56 AM	#15 (permalink)
garrett200 Forum Moderator Forum Moderator Join Date: Apr 2007 Location: San Diego, California Posts: 2,310 11,775.01 NP$ (Donate)	See, I think what is happening here is that corps are realizing the branding potential of .mobi. zagat.mobi just sounds cool, and it's clean and tells you exactly what it is. zagat.com/mobile just doesn't have the same ring to it. __________________ Adopt A Polar Bear Today!

08-24-2007, 11:09 AM	#16 (permalink)
-REECE- www.LLLL.com Forum Moderator Join Date: Sep 2004 Location: Canada Posts: 8,795 0.36 NP$ (Donate)	Just checked out their .com and was greeted by 2 .mobi ads The first ad about .mobi (the smaller one) says "presented by visa signature". Hmm, does this mean Visa is finally stepping up to the plate and assuming their "backer" role we were told about a few months back? __________________ Buy 200 for $0.75 Per www.LLLL.com

08-24-2007, 11:53 AM	#22 (permalink)
allnicksgone NamePros Regular Join Date: Jul 2006 Posts: 666 0.00 NP$ (Donate)	I don't want to put a damper on this great publicity for .mobi, but has anyone tried using zagat.mobi on their phone? I just did and I can not get out of an endless loop. I tell it what city, then I have a selection of restaurant categories. I select any of the categories, then it want's me to select a city. I select the city again, then it shows me the categories again, and so on and so on.

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