BocaVision

This intel was initially brought forward by PVFarkas in another venue..

dot mobi sites add value to SMS/Text Messaging programs

qtags text has begun offering dot-mobi pages for advertisers using the keyword text-to program. The dot-mobi sites (pages that are specifically configured to be browsable on mobile phones) allow an advertiser to create extremely targeted groups (micro-target), capture follow-up information about a customer like name and/or email address, direct the customer to more information online and deliver specifically relevant promotional rewards.

qtags' clients using dot-mobi's to support their text-messaging campaigns include Jack Nadel International, Accenture and ZAGAT.

qtags emphasizes that advertisers should integrate any text-messaging effort into the overall marketing communication program and recommends four main approaches;

1.) use qtags keywords to make advertisements stickier or easier to remember:

your target sees the ad, and by texting a keyword can get a message foot-print in two places, on the mobile phone and online in the qtags.com InBox.
????: NamePros.com http://www.namepros.com/dot-mobi/364221-tagging-qtags-adds-value-dotmobi-namespace.html

The text function essentially allows the audience to bookmark the idea or message or service.

2.) use qtags keywords to build communities that are micro-targetted and want to receive future communications via text-message from the advertiser

3.) use qtags keywords to deliver promotions or rewards

4.) use qtags keywords to invite interaction like voting or feedback

Article here:
http://allaboutqtags.typepad.com/all...bi-sites-.html


More info here:
http://allaboutqtags.typepad.com/