Consumers searching via mobile aren’t simply browsing,they’re actively looking to buy

ipodxpert · 06-07-2007, 06:30 PM

http://www.mobile-ent.biz/news/27440...h-breakthrough

Low consumer awareness, poor ease of use, and the need for shared metrics are hampering the development of mobile search, said the MEF. Otherwise, everything’s fine.

Claudia Poepperl, head of the MEF initiative and CMO for MobilePeople, said: “Consumers searching via mobile aren’t simply browsing, they’re actively looking to buy. This represents a fantastic revenue opportunity for operators and content providers alike, but only if issues of usability and measurement can be resolved

06-07-2007, 06:30 PM	#1 (permalink)
ipodxpert Senior Member Join Date: Feb 2007 Posts: 1,245 11.00 NP$ (Donate)	Consumers searching via mobile aren’t simply browsing,they’re actively looking to buy http://www.mobile-ent.biz/news/27440...h-breakthrough Low consumer awareness, poor ease of use, and the need for shared metrics are hampering the development of mobile search, said the MEF. Otherwise, everything’s fine. Claudia Poepperl, head of the MEF initiative and CMO for MobilePeople, said: “Consumers searching via mobile aren’t simply browsing, they’re actively looking to buy. This represents a fantastic revenue opportunity for operators and content providers alike, but only if issues of usability and measurement can be resolved

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