Bank of America Goes MOBI!!

thinking1 · 02-16-2007, 11:30 AM

Go to BOFA.mobi now!

It even shows that the website is secure on my cellphone!

Anyone want to make offers on my WirelessBanking.mobi?

Domain Jedi · 02-16-2007, 11:32 AM

Nice find. I think abbreviations are going to play a big part in regard to domain names and the mobile internet. I love it!

Yelo · 02-16-2007, 11:38 AM

I love it when the news Dot Mobi just seems to trickle down like this any pleasant moment during a given day. Raindrops.

Enjoying life more and more

Kind Regards,

Yelo

scandiman · 02-16-2007, 11:41 AM

Bank of America has been using the BofA abbreviation for a very long time. Nice to see they have a .mobi site running already. Too bad I bank at a competitor.

Domain Jedi · 02-16-2007, 11:46 AM

Quote:

Originally Posted by scandiman

Bank of America has been using the BofA abbreviation for a very long time. Nice to see they have a .mobi site running already. Too bad I bank at a competitor.

Good to know. I am a credit union man myself.

namewaiter · 02-16-2007, 11:48 AM

great news, i wonder what they budgeted in 2007 to marketing of their new mobile portal?

runsome · 02-16-2007, 11:55 AM

good to see .mobi continue to move forward. Bank of America is BIG Great News!

namewaiter · 02-16-2007, 12:06 PM

Quote:

Originally Posted by runsome

good to see .mobi continue to move forward. Bank of America is BIG Great News!

i believe it is America's biggest bank

BocaVision · 02-16-2007, 12:08 PM

That is a GIANT spark!
Thinking1, thanks for the intel.

dag · 02-16-2007, 12:21 PM

It does appear to only redirect to their .com mobile site, at least on my PC. And you can't bank directly through the site...only via certain mobile carriers, apparently.

But still, that's a very positive step!

thinking1 · 02-16-2007, 12:26 PM

Quote:

Originally Posted by dagersh

It does appear to only redirect to their .com mobile site, at least on my PC. And you can't bank directly through the site...only via certain mobile carriers, apparently.

But still, that's a very positive step!

That's true but I'm sure they'll probably promote "Bofa.mobi" rather than "https://www.bankofamerica.com/mobilebanking"

I would personally rather type bofa.mobi

pcaero · 02-16-2007, 12:53 PM

Quote:

Originally Posted by dagersh

It does appear to only redirect to their .com mobile site, at least on my PC. And you can't bank directly through the site...only via certain mobile carriers, apparently.

But still, that's a very positive step!

Yet..

scandiman · 02-16-2007, 01:04 PM

Quote:

Originally Posted by thinking1

That's true but I'm sure they'll probably promote "Bofa.mobi" rather than "https://www.bankofamerica.com/mobilebanking"

I would personally rather type bofa.mobi

Are you kidding me? www.bankofamerica.com/mobilebanking just rolls of the tongue and is completely memorable as is. There is absolutely no need for all this .mobi stuff. Complete waste of money. And if you believe that I also have some ocean front property to sell in Nevada.

ofclean · 02-16-2007, 01:08 PM

Quote:

Originally Posted by scandiman

Are you kidding me? www.bankofamerica.com/mobilebanking just rolls of the tongue and is completely memorable as is. There is absolutely no need for all this .mobi stuff. Complete waste of money. And if you believe that I also have some ocean front property to sell in Nevada.

Yep, those are the only two choices!

It's impossible to redirect mobile users who visit your .com to a mobile version of your site, right?

Broker · 02-16-2007, 01:13 PM

BOFA is all over the news the past few days because of the new policy of not needing a SS # to get a credit card. Just an fyi, good news on the .mobi regardless!

scandiman · 02-16-2007, 01:14 PM

Quote:

Originally Posted by ofclean

Yep, those are the only two choices!

It's impossible to redirect mobile users who visit your .com to a mobile version of your site, right?

As you already know this has been debated here a thousand times. Of course WURFL can be used on any site. dotMobi is branding and that is what co's like BofA are getting hold of.

GijsZePa · 02-16-2007, 01:27 PM

Quote:

Originally Posted by Domain Jedi

Nice find. I think abbreviations are going to play a big part in regard to domain names and the mobile internet. I love it!

Ah...that why I regged abbreviation.mobi ;-)

My first online site (still testing and playing with style and db...but you can visit..)

Martin

ofclean · 02-16-2007, 02:32 PM

Quote:

Originally Posted by scandiman

As you already know this has been debated here a thousand times. Of course WURFL can be used on any site. dotMobi is branding and that is what co's like BofA are getting hold of.

It's branding, but so is the simple and free text "this site is mobile compatible!".

It's better than having to register a new domain and explaining to users that they should go to a different domain when on their mobile devices.

hawkeye · 02-16-2007, 02:45 PM

Quote:

Originally Posted by ofclean

It's branding, but so is the simple and free text "this site is mobile compatible!".

It's better than having to register a new domain and explaining to users that they should go to a different domain when on their mobile devices.

Let's see, a $12.00 domain that's descriptive, or a longer branding ad which takes up more print and speech time, and adds costs to your ad campaign?!!? And also the quadmire of that 'branded to audience' wondering 'what does mobile compatible mean?, like only in my car??' Branding is about simplistic associating, not long confusing slogans after your brand.

panman · 02-16-2007, 04:48 PM

A good find Thinking1 thanks for the post, i did a quick check on the emulator myself and it looks good!

ofclean · 02-16-2007, 04:54 PM

Quote:

Originally Posted by hawkeye

Let's see, a $12.00 domain that's descriptive, or a longer branding ad which takes up more print and speech time, and adds costs to your ad campaign?!!? And also the quadmire of that 'branded to audience' wondering 'what does mobile compatible mean?, like only in my car??' Branding is about simplistic associating, not long confusing slogans after your brand.

You have to market the .mobi too, there is no extra cost.

People aren't stupid, if you tell them a website will work with their mobile devices, they will know what you mean. You are making an issue out of nothing.

scandiman · 02-16-2007, 05:46 PM

Quote:

Originally Posted by ofclean

You have to market the .mobi too, there is no extra cost.

People aren't stupid, if you tell them a website will work with their mobile devices, they will know what you mean. You are making an issue out of nothing.

Having done some tech support, I beg to differ about collective intelligence. Regardless, if the entire internet were to rebuild and become mobile friendly by 2008 then there is little reason for the mobi brand and its compliance standards. We all know this is not going to happen so the mobi brand is useful to quickly communicate that a site is mobile friendly. Branding backed by compliance is meeting a real need, not just a perceived one.

ofclean · 02-16-2007, 06:10 PM

Quote:

Originally Posted by scandiman

Having done some tech support, I beg to differ about collective intelligence. Regardless, if the entire internet were to rebuild and become mobile friendly by 2008 then there is little reason for the mobi brand and its compliance standards. We all know this is not going to happen so the mobi brand is useful to quickly communicate that a site is mobile friendly. Branding backed by compliance is meeting a real need, not just a perceived one.

First off, if the whole idea of a site working on a mobile phone is too confusing for the average person, than the whole idea of .mobi would be confusing too. Just thought I'd get that out of the way.

Quote:

Branding backed by compliance is meeting a real need, not just a perceived one.

What? Branding backed by compliance? That seems like a meaningless marketing phrase, are you sure you don't work for them? :P

It's much, much easier for consumers to go to the "brand" they already know. Think about this scenario: There are two separate websites, domain.com and domain.net. One of those sites, obviously will have to use a different URL for their .mobi. Now, which is easier for consumers... going to the brand that they already know and being redirected to the site appropriate for their device... or having to guess the URL of the .mobi which may or may not exist?

You may say, "there is no need to guess the .mobi, websites can advertise it on their main page."

Well, in the space needed to advertise that, they could easily say, "this site will work on your mobile phone." Instead of having to remember two URLs for each website, consumers would only have to remember one. Which is more consumer friendly?

In the end, .mobi is good for people hoping to make a quick profit... or, people like me, who use the extension because it sounds catchy.

hawkeye · 02-16-2007, 06:21 PM

Quote:

Originally Posted by ofclean

You have to market the .mobi too, there is no extra cost.

People aren't stupid, if you tell them a website will work with their mobile devices, they will know what you mean. You are making an issue out of nothing.

Where do you get that I'm making an issue out of nothing? You're the one whose reply to 'dot mobi is branding' was -

Quote:

Originally Posted by ofclean

It's branding, but so is the simple and free text "this site is mobile compatible!".

Obviously they'd have to 'be told' this to know this! You keep trying to present arguements why .mobi is not needed, though it appears thru some other threads you may actually have a few. The mobi skeptics are so hung up on the tech issues of why .mobi isn't going to be needed, they've never looked at why it will work - 'Targeted Advertising'. When one goes to a mobi site they are most likely doing so from a mobile device, which means a whole new type of ads geared for a whole new audience, the 'mobile user'. mate, game!

namewaiter · 02-16-2007, 06:21 PM

Quote:

Originally Posted by ofclean

First off, if the whole idea of a site working on a mobile phone is too confusing for the average person, than the whole idea of .mobi would be confusing too. Just thought I'd get that out of the way.

What? Branding backed by compliance? That seems like a meaningless marketing phrase, are you sure you don't work for them? :P

It's much, much easier for consumers to go to the "brand" they already know. Think about this scenario: There are two separate websites, domain.com and domain.net. One of those sites, obviously will have to use a different URL for their .mobi. Now, which is easier for consumers... going to the brand that they already know and being redirected to the site appropriate for their device... or having to guess the URL of the .mobi which may or may not exist?

You may say, "there is no need to guess the .mobi, websites can advertise it on their main page."

Well, in the space needed to advertise that, they could easily say, "this site will work on your mobile phone." Instead of having to remember two URLs for each website, consumers would only have to remember one. Which is more consumer friendly?

In the end, .mobi is good for people hoping to make a quick profit... or, people like me, who use the extension because it sounds catchy.

dude, you're right .. and smarter than all those folks at Bank of America and all the other corporations that are following suite

02-16-2007, 11:30 AM	#1 (permalink)
thinking1 Senior Member Join Date: Nov 2006 Posts: 1,081 0.00 NP$ (Donate)	Bank of America Goes MOBI!! Go to BOFA.mobi now! It even shows that the website is secure on my cellphone! Anyone want to make offers on my WirelessBanking.mobi? __________________ Power Metal Studio City

02-16-2007, 11:32 AM	#2 (permalink)
Domain Jedi NamePros Regular Join Date: Nov 2006 Location: Jedi Temple Posts: 650 455.00 NP$ (Donate)	Nice find. I think abbreviations are going to play a big part in regard to domain names and the mobile internet. I love it! __________________ .Asia Gems: Anime.asia & Manga.asia

02-16-2007, 11:38 AM	#3 (permalink)
Yelo Love God Love Life Join Date: Apr 2006 Location: mIlkCaNDY.name Posts: 1,052 80.00 NP$ (Donate)	Nice info! I love it when the news Dot Mobi just seems to trickle down like this any pleasant moment during a given day. Raindrops. Enjoying life more and more Kind Regards, Yelo __________________ Hi, I may be found [MOD EDIT: LINK TO COMPETING DOMAIN FORUM REMOVED]here[/URL] and possibly here, soon.. "Yesterday's Dream"

02-16-2007, 11:48 AM	#6 (permalink)
namewaiter Senior Member Join Date: Nov 2004 Location: cleveland Posts: 2,022 1,201.00 NP$ (Donate)	great news, i wonder what they budgeted in 2007 to marketing of their new mobile portal? __________________ sorry, but the 's' kills it

02-16-2007, 11:55 AM	#7 (permalink)
runsome NamePros Regular Join Date: Oct 2005 Posts: 262 160.00 NP$ (Donate)	good to see .mobi continue to move forward. Bank of America is BIG Great News! __________________ LoadFavs.com - LoadFavs.mobi - P-O-K-E-R.mobi

02-16-2007, 11:41 AM	#4 (permalink)
scandiman Senior Member Join Date: Dec 2006 Location: living in exile Posts: 3,617 521.00 NP$ (Donate)	Bank of America has been using the BofA abbreviation for a very long time. Nice to see they have a .mobi site running already. Too bad I bank at a competitor.

02-16-2007, 12:08 PM	#9 (permalink)
BocaVision NamePros Regular Join Date: Jan 2006 Location: Palm Beach Posts: 544 100.00 NP$ (Donate)	That is a GIANT spark! Thinking1, thanks for the intel.

02-16-2007, 12:21 PM	#10 (permalink)
dag Senior Member Join Date: Mar 2006 Location: Omm Nom Nom Nom Posts: 2,987 369.25 NP$ (Donate)	It does appear to only redirect to their .com mobile site, at least on my PC. And you can't bank directly through the site...only via certain mobile carriers, apparently. But still, that's a very positive step! __________________ ImmobilienTV.com *EconomicNews.mobi:* The Latest Economic News on Your Mobile *GasFoodLodging.mobi:* Find Services on the Go!

02-16-2007, 01:13 PM	#15 (permalink)
Broker Senior Member Join Date: Mar 2006 Location: Philly Burbs Posts: 3,148 302.50 NP$ (Donate)	BOFA is all over the news the past few days because of the new policy of not needing a SS # to get a credit card. Just an fyi, good news on the .mobi regardless! __________________ Hill Climbers Forum

02-16-2007, 04:48 PM	#20 (permalink)
panman NamePros Regular Join Date: Jan 2006 Location: Port Melbourne Posts: 348 0.00 NP$ (Donate)	A good find Thinking1 thanks for the post, i did a quick check on the emulator myself and it looks good! __________________ erwin.mobi, groen.mobi, photographic.mobi, aperture.mobi, exposure.mobi, panoramic.mobi, pxl.mobi, fotograaf.mobi, :camera:

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