jeremyp

Spark.

Here's why this is good...

1) MobiTV branding. Even though this isn't .MOBI, it is further reinforcing "MOBI" as a keyword for MOBILE.

2) Consumables that reinforce content and time beyond email and phone services will only hasten the coming mobile web surfing revolution.

Don't underestimate the power of $100,000,000.

Link...

http://www.redherring.com/Article.as...inmentAndMedia

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www.Boing.mobi - search the complete mobile web from .MOBI to .COM!

the_yehezkiel

Yeah... its really true that branding the word "MOBI" to mobile users is as important as branding the MOBI ext itself. People will familiar with this MOBI word, and it would be some point of advantage for us.. nice article 'Jeremy....

cityforums.com

They are using .COM and you think this is good for

.mobi ? I wouldn't underestimate the power of .com.

http://www.mobitv.com/index.php

BocaVision

but they took the time to register their trademark.....and they will use it along with Adobe & the thousands of other Fortune 1000 companies.....remember, .mobi is very new, but soon it will be very popular, as the points of light -- the sparks -- continue to emerge....
????: NamePros.com http://www.namepros.com/showthread.php?t=270418

Domain ID15915-MOBI
Domain Name:MOBITV.MOBI
Created On:23-May-2006 16:09:10 UTC
Last Updated On:22-Sep-2006 19:21:55 UTC
Expiration Date:23-May-2008 16:09:10 UTC
Trademark Name:Mobitv
Trademark Country:US
Trademark Number:2941660
Date Trademark Applied For:2003-09-08
Date Trademark Registered:2005-04-19
Sponsoring Registrar:Go Daddy Software, Inc (146)
Created by Registrar:Go Daddy Software, Inc (146)
Last Updated by Registrar:Go Daddy Software, Inc (146)
StatusELETE PROHIBITED
Status:RENEW PROHIBITED
Status:TRANSFER PROHIBITED
Status:UPDATE PROHIBITED
Registrant ID:GODA-020412589
Registrant Nameee Khullar
Registrant Organization:Idetic, Inc.
Registrant Street1:2855 Telegraph Avenue #510
Registrant City:Berkeley
Registrant State/Province:California
Registrant Postal Code:94941

Domain Jedi

Mobi as an abbreviation of Mobile, marketed to consumers is a good thing!

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cityforums.com

I agree with this logic ... it could be argued that the m

in .com will remind people of .mobi.

-db-

What makes you say they will use it?
????: NamePros.com http://www.namepros.com/showthread.php?t=270418

MobiTV (along with many other companies using "mobi" as a prefix) have been around for a long time already. Companies often register their name in extensions they never intend to "use", only to protect their brand or trademark.

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hawkeye

Though this is somewhat true in some cases, why would MobiTv, or any other company, only reg 'certain extensions' and not all if they were 'protecting their brand'??
????: NamePros.com http://www.namepros.com/showthread.php?t=270418

..why use now what people aren't yet familiar with? Why don't cable TV companies only have HD signals for cable instead of standard and HD..?? Because not everyone has a HD TV! In 7 years or so, why still have the standard signal if everyone is using HD! It's all in the timing!

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mobidick

MOBI sounds cute and hip - appealing to youngsters is the name of the game.
????: NamePros.com http://www.namepros.com/showthread.php?t=270418

The internet is really all about interconnected communications - and the shift is towards each individual having a direct immediate connection to the great web... which implies mobile - combining phone, internet, av media, camera, gps locator, and eventually virtual passport, wallet and keys - it makes sense, it is inevitable.

If this all-in-one device ends up being known globally as the "MOBI" then what do you think .mobi names will be worth?

Let the branding begin!

Don_OKC

From the start I thought "mobi" branding was going
to be big as the TLD itself. I invested in some branding
domains, both dotcom and dotmobi. If the new term for
most any mobile device becomes "mobi" I thought it might
be wise to buy a few.

Here is my mobi branding junk.

911mobi.com
911mobi.mobi
mobi911.mobi
mobi911.net
mobicrazy.mobi
mobifaq.mobi
mobified.mobi
mobifix.mobi
mobifreeware.com
mobifreeware.mobi
mobigadgets.com
mobigameware.com
mobipad.mobi
mobipayg.com
mobiprepay.com
mobiville.mobi
mobiville.net
mobize.mobi
mobized.com
mobized.mobi
paygmobi.com
prepaymobi.com

These are likely trash and I should have
????: NamePros.com http://www.namepros.com/showthread.php?t=270418
bought more LLL or NNN. It's one of those
"what was I thinking" moments (or perhaps mobiments lol)
But, if "mobi" becomes a new hip term, perhaps I'll
get the reg fee back.

Here is a interesting example of "mobi" branding.

www.mobifest.ca
.
.

godolphin

This mobitv concept drove me to register LiveTelecast.mobi
For now its "Wait and Watch" for me

hawkeye

I don't think you're too far off on your theory. At first I thought having mobi in a domain name was redundant. But after doing some research, and noticing how many names starting with 'mobi' were preregged, and even sunshined regged, I saw the 'mobi branding' idea as very forseeable in the near future. So I regged some too. Some countries already use the term to describe their mobile phones etc. And if phones do either default, or have a set 'mobi' key, then it seems even more plausible. Only time will tell, but should 'mobi' become a 'hip' generic term, then some of these type of names just might pan out. However I don't think it'll be feasible with all names, just those that go with the mobile experience; like MobiPay, MobiTV, MobiDevices etc. IMO.

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Don_OKC

Hi Hawkeye,

Will there be a "mobi" key on new mobile devices in the
near future? If there is such a key I think .mobi will
indeed gain acceptance by mere default use. If anyone
knows of some online aritcles about such a
hardware use of a .mobi key, please post a link.

One more item: perhaps all mobile device browsers should have
dot mobi set as the defalt TLD for addresses sent without
a specific TLD. After all it's the only 100% safe TLD for
a mobile device browser. It's the bigwigs in industry that will
????: NamePros.com http://www.namepros.com/showthread.php?t=270418
decide such things for us and I sure would like some
interesting reading on the subject.

Thank You for your reply.

fautebol

Don_OKC: this is what many of us would love, but until now, I have not seen any fact saying this could or could not happen...only speculation in one sense or the other...

I just took one with mobi in it: infomobi.mobi (mobiinfo.mobi was on the reserved list and I thought generally in English speaking countries it would be more natural to place mobi before, but for other countries it would be the opposite)...Let's see...

__________________
fcn.mobi 3dg.mobi beachvolley.mobi audioguides.mobi landed.mobi snowchains.mobi adpage.mobi infomobi.mobi logy.mobi TAKING OFFERS NOW.

Don_OKC

Hi Fautebol,

That was my thinking with registering "mobifaq.mobi"
"mobi" seems to work great as a prefix and not all that
bad as a suffix. If any major marketing campaigns start
branding "mobi". We have gold!

Good Luck