Palm to spend 25 Million marketing new treo - good for .mobi and smartphones

DomainBuyerBroker · 10-12-2006, 12:44 PM

This will be Palm's biggest marketing campaign in a long time. I think it's great news for all believers in .mobi, smartphones and handheld/mobile computing (which I own many:-)

Palm Inc. on Thursday introduced a version of its Treo smart phone, and said it would begin a $25 million marketing campaign to expand demand for the phone beyond its base of business users.

The new Treo 680 aims to meet growing demand for so-called smartphones -- devices that receive e-mail wirelessly, let users listen to digital music, and handle other features beyond talk. Research In Motion Ltd.'s Blackberry is best known for its e-mail capabilities.

Competition in the smart phone market is heating up as rival Motorola Inc. started selling its "Q" in July and Nokia launched the E61 in April.

Palm Chief Executive Ed Colligan said the device would be a "more friendly and approachable" model, and would come in a variety of colors. He said the price would be more affordable than previous models, but declined to give specifics, since carriers would determine the final price consumers pay.

"It will be competitively priced with comparable smartphones in the marketplace," he said at a press conference in New York.

He added that the marketing campaign would entail an investment of $25 million between Palm and Vodafone Group Plc, Palm's biggest marketing campaign in five years. Palm last month introduced a version of the Treo with Vodafone, the world's biggest mobile service provider.

amcdonald · 10-12-2006, 01:07 PM

That is good news for alot of people.

Epic · 10-12-2006, 01:44 PM

The title of this thread is pretty humorous...Only $25?

slider · 10-12-2006, 02:05 PM

Originally Posted by CriminalOrigins

The title of this thread is pretty humorous...Only $25?

That was the only reason I clicked on this thread.

owntype · 10-12-2006, 02:29 PM

Originally Posted by rsequin

Palm to spend $25 to market new treo - good for .mobi and smartphones.

WHAT A MARKETING CAMPAIGN!!!

EVEN LESS than what I paid for promoting my .com domains.

Zilla · 10-12-2006, 04:29 PM

Originally Posted by slider

That was the only reason I clicked on this thread.

I am with you

ForSaleSign · 10-12-2006, 05:13 PM

Originally Posted by Zilla

I am with you

Yup, me too, what an eye-catching headline !!
(good marketing, rsequin !)

-db- · 10-12-2006, 06:22 PM

Title edited to reflect "25 Million" instead of $25.

MCDomains · 10-12-2006, 07:02 PM

Thanks for the info --- good news indeed...

DomainBuyerBroker · 10-12-2006, 08:34 PM

Opps, sorry I guess I left out the "million"...that would make a difference.

Anyway, how many treo owners are on this board and are you waiting for the whole .mobi experience.

I think palm, google, nokia (or motorola) microsoft etc will kick off their mobile internet marketing campaigns within the next six months and we will all look back at this .mobi landrush as the "BIG BANG" of the new Internet...the mobile Internet.

ForSaleSign · 10-13-2006, 10:02 AM

Originally Posted by rsequin

I think palm, google, nokia (or motorola) microsoft etc will kick off their mobile internet marketing campaigns within the next six months and we will all look back at this .mobi landrush as the "BIG BANG" of the new Internet...the mobile Internet.

I'll drink to that !
Lets hope theres not too much content "hard-wired" into new phones, and that free browsing is encouraged; then we're all winners if we have a handful decent .mobi's.

10-12-2006, 12:44 PM	THREAD STARTER #1 (permalink)
DomainBuyerBroker NamePros Regular Join Date: Dec 2004 Location: Cape Cod Mass Posts: 885	Palm to spend 25 Million marketing new treo - good for .mobi and smartphones This will be Palm's biggest marketing campaign in a long time. I think it's great news for all believers in .mobi, smartphones and handheld/mobile computing (which I own many:-) Palm Inc. on Thursday introduced a version of its Treo smart phone, and said it would begin a $25 million marketing campaign to expand demand for the phone beyond its base of business users. The new Treo 680 aims to meet growing demand for so-called smartphones -- devices that receive e-mail wirelessly, let users listen to digital music, and handle other features beyond talk. Research In Motion Ltd.'s Blackberry is best known for its e-mail capabilities. Competition in the smart phone market is heating up as rival Motorola Inc. started selling its "Q" in July and Nokia launched the E61 in April. Palm Chief Executive Ed Colligan said the device would be a "more friendly and approachable" model, and would come in a variety of colors. He said the price would be more affordable than previous models, but declined to give specifics, since carriers would determine the final price consumers pay. "It will be competitively priced with comparable smartphones in the marketplace," he said at a press conference in New York. He added that the marketing campaign would entail an investment of $25 million between Palm and Vodafone Group Plc, Palm's biggest marketing campaign in five years. Palm last month introduced a version of the Treo with Vodafone, the world's biggest mobile service provider. __________________ Rob Sequin = Domain Buyer Broker

10-12-2006, 01:07 PM	#2 (permalink)
amcdonald NamePros Regular Join Date: Apr 2006 Posts: 383	That is good news for alot of people. __________________ DomainApps.com - Domain Parking with Content Sites & Apps

10-12-2006, 01:44 PM	#3 (permalink)
Epic Senior Member Join Date: Sep 2005 Posts: 3,767	The title of this thread is pretty humorous...Only $25? __________________ Attractive, Compelling, Efficient Web Design & Development

10-12-2006, 06:22 PM	#8 (permalink)
-db- NamePros Inc. Join Date: Jan 2005 Location: Under the bed. Posts: 5,609	Title edited to reflect "25 Million" instead of $25. __________________ I support Children: Wish.org \| MissingKids.com I support Animals: SPCA.org \| SPCA.com Jeff \| Armstrong \| Grrilla - First 3 inductees into NamePro's Hall-Of-Fame.

10-12-2006, 07:02 PM	#9 (permalink)
MCDomains DomainSeeking.com Join Date: Sep 2005 Location: Boston Posts: 2,415 Follow @AdvoCareMatt	Thanks for the info --- good news indeed... __________________ Erin Burnett CNN \| Free Images Royalty Free Be Your OWN Boss - AdvoCare Angie Harmon Pics

10-12-2006, 08:34 PM	THREAD STARTER #10 (permalink)
DomainBuyerBroker NamePros Regular Join Date: Dec 2004 Location: Cape Cod Mass Posts: 885	Opps, sorry I guess I left out the "million"...that would make a difference. Anyway, how many treo owners are on this board and are you waiting for the whole .mobi experience. I think palm, google, nokia (or motorola) microsoft etc will kick off their mobile internet marketing campaigns within the next six months and we will all look back at this .mobi landrush as the "BIG BANG" of the new Internet...the mobile Internet. __________________ Rob Sequin = Domain Buyer Broker

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