Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 18,274
Social Network pitches are a pretty common tactic of some domainers these days with all the different social networks available. However, I think that the approach / exicution of some is all wrong. So I'm going to post an incident that happened to me today and then post a few opinions of my own as to how they should have been utilizing their time better.
::Unnamed Social Chat Platform::
What did the seller do wrong?
1. They ignored what I told them and still pitched me.
2. They applied pressure to a cold lead and lost it forever.
3. Their pitch was to generalized and provided no personalization except for calling me by my first name.
What did the seller do right?
1. They weren't afraid to take a chance.
How could the seller have better utilized their efforts?
1. Join and participate in the social networks domain sales groups that encourage listing domains for sale.
2. Always listen to what a potential lead is saying. Ignoring what they say causes frustration and will 9 times out of 10 burn the lead.
3. Do some research before you approach a cold lead so that you can personalize your message.
4. Have some rebuttals ready for common objections so that you can acknowledge what the potential lead is telling you and also provide them with a productive solution to a problem.
5. Be understanding and don't come out of the gate with a hard closing approach off the bat. Start with a soft sale until you establish some trust and possibly authority. Then you can tighten up your pitch and go for the close later.
In Conclusion:
In general it's really counter productive to spam / send unsolicited sales pitches with no personalization or research involved. You're only making it harder for yourself in the long run game by creating a negative image for yourself (and other domainers).
If anyone has similar experiences or ideas that could potentially help other domainers with their social network pitches / tactics, feel free to share them.
Eric Lyon
::Unnamed Social Chat Platform::
(Middle Eastern name): Hello Eric, you buy domains?
(Eric Lyon): I only buy domains that I actively research first and then contact the seller myself to initiate the conversation. I normally never buy any domains that were just sprung on me out of the blue (unsolicited).
(Middle Eastern name): ok, how about ...........com, this is gud name, what you offer for that?
(Eric Lyon): "Clicks unfriend / block button"
What did the seller do wrong?
1. They ignored what I told them and still pitched me.
2. They applied pressure to a cold lead and lost it forever.
3. Their pitch was to generalized and provided no personalization except for calling me by my first name.
What did the seller do right?
1. They weren't afraid to take a chance.
How could the seller have better utilized their efforts?
1. Join and participate in the social networks domain sales groups that encourage listing domains for sale.
2. Always listen to what a potential lead is saying. Ignoring what they say causes frustration and will 9 times out of 10 burn the lead.
3. Do some research before you approach a cold lead so that you can personalize your message.
4. Have some rebuttals ready for common objections so that you can acknowledge what the potential lead is telling you and also provide them with a productive solution to a problem.
5. Be understanding and don't come out of the gate with a hard closing approach off the bat. Start with a soft sale until you establish some trust and possibly authority. Then you can tighten up your pitch and go for the close later.
In Conclusion:
In general it's really counter productive to spam / send unsolicited sales pitches with no personalization or research involved. You're only making it harder for yourself in the long run game by creating a negative image for yourself (and other domainers).
If anyone has similar experiences or ideas that could potentially help other domainers with their social network pitches / tactics, feel free to share them.
Eric Lyon
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