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Sedo thinks new tlds could reduce the importance of dot com?

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Received an email a couple of days ago, supposedly, from Sedo.
Here's the first part of that message.


New Top Level Domains

In 2012 the next stage in the Internet's revolution begins with the arrival of new top level domains (TLDs) such as .sfo, .berlin, .nyc, .web, .eco, .shop, .gay, .xxx, .hotel, .film, .radio, .green, .site, .sport and .music.

ICANN, the organization in charge of domain names, is planning a dramatic rewriting of the rules for web addresses that could reduce the overwhelming importance of the .com extension. Under new ICANN rules, groups and organizations will be able to apply for new Internet extensions (the part after the β€œdot” in a web address). The new domain extensions are officially called β€œnew generic top level domains” (new gTLDs).

Consider the opportunities that new domains will offer organizations, businesses, and individual domain owners, as well as end-users. Registering a .green domain for your brand sends the unmistakable signal that your company is dedicated to preserving the environment. New eCommerce organizations are assured of data security with a .secure domain for their checkout processes. And new musicians can launch their careers with .music domains.

We estimate that the first group of new gTLDs ("first round") will be available by October 2012...


So, why should I keep displaying my dot com domains for sale at Sedo while at the same time they are actively promoting an attempt to reduce the importance of dot com domains? Looks like this biz is self-destructing.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Obviously they need to talk it up, I stopped doing business with Sedo by choice about 1 year ago, I dont like them, how they do business and their association with 1&1.
 
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Most of the people who were originally against the launch of new TLDs are now trying to find ways to capitalize on those themselves since they know that change is inevitable.

Once there are hundreds (or even thousands) of new TLDs on the market I doubt that any domain is going to have the importance that it had before, unless it has already been turned into an established and well known website, but even then a lot of businesses might decide to change to a new TLD if it makes them look better.

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Sedo's going to be peddling them, they have to put some spin on it.

Personally, other than big brands that throw $$$$$$$ into advertising them, I think the new tld's will run into problems because of their novelty - people will see the url and think "WTF is that?" Joe Average Web User is going to be very, very confused. Less trust = less clickthrough - .biz, .ws and others already contend with that.

(Not to mention the millions of forms that won't recognize them as a valid email addresses :D)

Unless things have changed recently, the fee and other requirements to creating one of the new tlds is a pretty high barrier to entry - it's not like "everyone" is going to apply and create their own.

(I predict there will be an equal or greater number of registrations of domains like KeywordNewTLD.com ...)
 
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I personally don't see the point of the new tld's. True, it has some benefits, as mentioned above, but the cons are many more.
1. High barrier to entry
2. Higher marketing costs (to market a brand new kind of tld & to create awareness among their consumers)

The very point of buying a generic keyword.com domain is that the avg Joe types in that when he is looking for keyword or product. So except for the really big businesses who can afford to throw continuous money on advertising their "new" domains & tld, besides the higher one time initial amount required and wait for the long application procedure, there is no real incentive for small businesses.
 
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Of course the new domain extensions will reduce the importance of .com.
We are already witnessing that with .co.

Ha.

:D


On a more serious note, it is the ccTLDs that have been gaining ground over .com. I do not expect that the game will change radically. Change yes, but chaos too.
 
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It's a wonderful way to find out which domains people might want if your company fancies its chances applying for a new gTLD or two especially if your not sure which new gTLDs would be best to apply for.

However I can't imagine it will help in the short term, because creating uncertainty, ambiguity and confusion about things that might be available in 18 months or so is not usually a good way to persuade people to buy current stock which is actually available to buy now.
 
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bunk.....

average people even have a hard time with .net.....music, .shopping, .whatever will not even make it mainstream.
 
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Registering a .green domain for your brand sends the unmistakable signal that your company is dedicated to preserving the environment.

That's complete crap, it simply tells people that you have more money than sense.

Same with .gay, will buying one of those state that you are all about live and let live? How about .abortion for pro-choice?

After you get past the major extensions and the country codes there is little else you really need, all this opening of the floodgates will do is create mass confusion for all when they cannot even remember what extension to use at the moment.

.museum = fail
.aero = fail
.pro = fail
.tel = epic fail

People are only interested in .com, net, org, info and de, and uk amongst a couple of others scattered around, as evidenced by the dismal showing of newer extensions, these will be nothing but a complete joke, likely headed by rank amateurs who will try to grab the obvious names like .sex, .games and .ads and then be stuck for what to do next.

All I can see this doing is pissing off a lot of people, not only in the internet world but trying to figure out the new domains too...it happens with shopping sites all the time, it took Amazon and Ebay 15 years to build up a reputation and if some upstart came along claiming to be better they would quickly get shot down.

People trust what they trust and this isn't it; it is a ploy to grab money and not a very well concealed or conceived one at that.

Of course there will likely be idiots registering everything in sight but mass dilution of the market I don't think the current extensions, if anything it can only strengthen them, why buy a generic cola when you can have the real thing?

Prices will be hit for a time don't get me wrong, I just do not think the sky will fall.
 
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Sedo Owns United Domains

Sedo is part of United Internet which owns United Domains. Uniteddomains.com is offering preregistration of new gtlds.

New gTLDs are going to be a big hit. .com will still be important, but many new extensions will be around for a long time.

I would buy a generic soda if the only coke i could get cost $200, as would most people. When a new business in San Francisco can buy a nice localized domain under .sfo for $20, They are going to buy it over a $1,000 .com 90% of the time.
 
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Comparing hypothetical prices of a can of coke, which are both worth the same amount (the price of an empty can) once drunk is hardly an argument you can bring to a domain name comparison.

New gTLDs are going to be a big hit.

That's quite a bold statement for someone with a grand total of 1 post to their name.
 
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Received an email a couple of days ago, supposedly, from Sedo.
Here's the first part of that message.





So, why should I keep displaying my dot com domains for sale at Sedo while at the same time they are actively promoting an attempt to reduce the importance of dot com domains? Looks like this biz is self-destructing.

Why? sedo wins because:
1. if .com owners are scared, they will lower their selling price at sedo.
2. new comers will buy the top-level and sell them at sedo.
3. in a stock market, it does not matter if the market goes up or down, the broker commission is good either way. If the market is flat, no one trades, then the broker does not make money. Sedo should be the same way, more volatile condition is better for sedo.
 
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Once ICANN recoups the money that they have spent on the new TLD project they will most likely lower the application fee to a more reasonable figure (to make a guess maybe in the 10 to 25k range), by then the application process would probably have gotten more streamed lined as most of the issues and problems get resolved and as the staff becomes more experienced in handling the applicants. That’s when the floodgates are going to be opened and that’s when we are going to see the true effect of the new TLDs on the older extensions and the domain industry as a whole. When there are thousands of new TLDs for people to choose from no one extension (whether old or new) is going to be important any more, and that will be reflected in the domain prices across the board.

(just my opinion and prediction)

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Well the .mobi registry had huge backers and still ran up big losses and basically went bust after little more than three years, and was then handed over to Afilias.

So although newbs will rush in, basically IMO these new registries are really only attractive to companies that want their own extension. No way would I build a site on a new extension - it could collapse.

And look for people with good generics to promote subdomains - if there is a site called highheels.shoes then there will be a highheels.shoes.com too.

And the real unanswered question - will search engines still ignore the extension? Will it be seen as country specific, or market specific?

Brake.shoes could get ignored in searches for car parts and end up in searches for ladies' shoes LOL.
 
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Once ICANN recoups the money that they have spent on the new TLD project they will most likely lower the application fee to a more reasonable figure (to make a guess maybe in the 10 to 25k range), by then the application process would probably have gotten more streamed lined as most of the issues and problems get resolved and as the staff becomes more experienced in handling the applicants. That’s when the floodgates are going to be opened and that’s when we are going to see the true effect of the new TLDs on the older extensions and the domain industry as a whole. When there are thousands of new TLDs for people to choose from no one extension (whether old or new) is going to be important any more, and that will be reflected in the domain prices across the board.

(just my opinion and prediction)

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agree on this. at least that's what they drive for.
grim prospects for domainers if corporates start building their own TLD-cities. the only hope is that enduser marketing dollars won't go that way
 
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The number of City names, Corporate names, and the top generic keywords that might be turned in to new TLDs can potentially reach in to the thousands. I am not saying that this will happen for sure since no one can say with absolute certainty how this whole project is going to unfold, but even if only 10 percent of all those new TLDs become successful that has the potential to change the landscape of the domain Industry as we know it. There are some who are already getting prepared to take advantage of that new landscape, as to which TLDs are going to get to the top that’s something that we have to wait and see, but one thing is for sure, there is going to be some serious competition for the old extensions.

(just my opinion and prediction)

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It will take years to unfold look at .info that was 10 years ago and far less companies were already on the net than today.

Getting a company to invest sufficiently in one website is a huge challenge, the notion that they will all invest in new sites is highly unlikely. Sure they may buy a few defensive registrations and even point a few to existing websites but very few will build out new unique sites.

Single issue new gTLDs are really going to struggle to get people and companies aware they even exist never mind subscribe to them.

Geographicals will need a sizable core community to be sustainable .us which has 1.7 million registrations after 8 years or so since the second level was opened up and has a market place of 308 million people.

All but the largest of urban areas are seriously going to struggle getting enough registrations to cover their cost. Sure the sharp suited salesmen will peddle these new fangled devices for making money and sure people will buy them but where is the real world infrastructure and community to support such new gTLDs?

Large corporates are not going to want to build a separate website for each city they have an outlet in because all they really need is a web page showing each location, map and opening times all the other pages apply equally to all the outlets.

That leaves local predominantly small businesses, local government, and individuals for hobby sites or vanity email addresses. Is gov.nyc so much better than nyc.gov?

There will be very little if any type in traffic for the vast majority of of second level new gTLD names during the next decade.

This makes a one word domain equivalent to a two word domain in a existing well known TLD. 2 word to a 3 word etc. eg. joescafe.nyc has few advantages over joescafenyc.com and many people will instinctively type the latter even with mega marketing by the dotNYC.

The Internet is global how do you market .nyc to the world? Tshirts?
 
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Why? sedo wins because:
1. if .com owners are scared, they will lower their selling price at sedo.
2. new comers will buy the top-level and sell them at sedo.
3. in a stock market, it does not matter if the market goes up or down, the broker commission is good either way. If the market is flat, no one trades, then the broker does not make money. Sedo should be the same way, more volatile condition is better for sedo.

Very astute observation. They are covering all bases.

They need activity to make money.

A broker could generally care less if you sell a domain worth $100K for $25,000. They still get their cut, and don't lose anything.

Brad
 
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.nfl,.mlb,.nhl would all offer significant uses for those respective corporations, allowing them complete control over the development of their brand name. Colts.nfl, reds.mlb, etc. They could even offer players their own site, peytonmanning.nfl, etc., as well as standardized site development services for them.

I would think there would be significant opportunities for the registrar to offer vanity extensions to large enterprises, for bringing the extension online to co-development or management of sites, etc.
 
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Is there a website on this planet that is using an exotic extension that ranks on top if i type the keyword on Google?
 
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Is there a website on this planet that is using an exotic extension that ranks on top if i type the keyword on Google?

The Big 3 (COM/NET/ORG) and respected ccTLD make up the vast majority of websites.

I could see a niche use like mentioned above with a .NFL, but as a reseller gTLD are basically DOA.

Brad
 
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I mean from the currently existing exotics -- museum, pro, tel, aero, mobi, asia, jobs, travel -- is there a website from any of these guys that actually rank on top?????

If none, i wonder what kind of content they put on those domains that have these extensions that they don't even show up on search engines.

BTW,

with regards to your .NFL suggestion, i think they would force you out to .SPORTS instead? So you would end up having NFL.SPORTS
 
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Very astute observation. They are covering all bases.

They need activity to make money.

A broker could generally care less if you sell a domain worth $100K for $25,000. They still get their cut, and don't lose anything.

Brad

Problem is they don't actually have any new gTLDs to sell nor will they have for another 18months minimum. Also some of the TLDs they are suggesting pre-registering may well be sold under a registry auction model, released in stages years later or kept private. There is no way of knowing what you are pre-registering for.
 
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That's complete crap, it simply tells people that you have more money than sense.

Same with .gay, will buying one of those state that you are all about live and let live? How about .abortion for pro-choice?

After you get past the major extensions and the country codes there is little else you really need, all this opening of the floodgates will do is create mass confusion for all when they cannot even remember what extension to use at the moment.

.museum = fail
.aero = fail
.pro = fail
.tel = epic fail

People are only interested in .com, net, org, info and de, and uk amongst a couple of others scattered around, as evidenced by the dismal showing of newer extensions, these will be nothing but a complete joke, likely headed by rank amateurs who will try to grab the obvious names like .sex, .games and .ads and then be stuck for what to do next.

All I can see this doing is pissing off a lot of people, not only in the internet world but trying to figure out the new domains too...it happens with shopping sites all the time, it took Amazon and Ebay 15 years to build up a reputation and if some upstart came along claiming to be better they would quickly get shot down.

People trust what they trust and this isn't it; it is a ploy to grab money and not a very well concealed or conceived one at that.

Of course there will likely be idiots registering everything in sight but mass dilution of the market I don't think the current extensions, if anything it can only strengthen them, why buy a generic cola when you can have the real thing?

Prices will be hit for a time don't get me wrong, I just do not think the sky will fall.

I agree with you on the others, but don't be too quick to judge .pro as the extension has been add 2-3K domains for the past year monthly and just hired the ceo that was involved with .info

However, the market would rather buy a long tailed .com, than invest in a premium alternate .gtld that is keyword rich.

It's just where the market is right now.
 
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In my opinion it’s a mistake to compare what has happened to a few exotic TLDs in the past to what is going to happen in the future with all those hundreds or even thousands of new TLDs . Some of these new TLDs are going to be advertised even before they are released and I doubt that they are banking on domainers because the domaining economy (all the money that domainers have at their disposal to spend) is not going to be big enough to sustain hundreds of new TLDs , most Cities and corporations that are considering to have their own TLD are going to do that for their customers convenience and their own prestige, and most of the TLDs that are based on the top generic keywords are going to target small to medium size businesses. The last thing on anybody’s mind are going to be domainers, so if you only look at this from the perspective of a domainer you are taking a chance of missing the whole concept of the new TLDs.

By the way a lot of the big players in the domain Industry who were against the new TLDs at the beginning are now gearing up to get their hands on some of those top generic keywords, because they are business people who see a good opportunity when it presents itself and are not emotionally attached to any one extension.

Also some of those exotic extensions that had failed in the past might be able to rebrand themselves as part of the new TLDs program and the fact that no one had heard of them outside of the domainers circles might actually work in their benefit.

(just my opinion and prediction)

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