Get your .canon (DOT CANON)

dotker · 03-20-2010, 03:21 AM

what is the ICANN thinking now?

Canon

TOKYO, March 16, 2010—Canon Inc. announced today that it will begin the acquisition process for the top-level domain name ".canon," based on the new generic Top Level Domain (gTLD) registration system.

The non-profit organization ICANN (Internet Corporation for Assigned Names and Numbers), which maintains and regulates the Internet's addressing system, has rigorously evaluated the current gTLD string of characters' societal value, utilization purpose, and use in an organization's operations. At its International Public Meeting held in June 2008, however, ICANN approved the relaxation and liberalization of the new gTLD system adoption rules. Following this meeting, a number of disputes arose surrounding whether the entry procedures were fair and adequate, and it was expected that the new gTLD system would commence registration application within 2010 at the earliest. The new gTLD system is expected to allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses.
????: NamePros.com http://www.namepros.com/domain-name-discussion/645870-get-your-canon-dot-canon.html

Along with its expanding global business activities, Canon will continue to provide online information and services to its users, consumers, and other stakeholders, across the world's countries and regions. With the adoption of the new gTLD system, which enables the direct utilization of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com." Canon has made the official decision to begin necessary procedures to acquire ".canon" upon the introduction of the new system. Following approval for the new gTLD system, which is expected to take place after the latter half of 2011, Canon will make full use of the new domain name to increase the convenience and effectiveness of its online communications.

gilescoley · 03-20-2010, 05:43 AM

Excellent, I want this one lol

Loose.Canon

mainhoondon · 03-20-2010, 06:36 AM

I would like to get Sue.cannon

lol ..

exsedo · 03-20-2010, 06:48 AM

Its a long shot

Jaco · 03-20-2010, 10:01 AM

Expect a LOT more of this.

The fallacious arguments raised by 'domainers' as to why vanity TLD's won't take hold in corporate America are a joke.

"THEY'RE TOO EXPENSIVE!"
"THEY'RE TOO HARD TO MANAGE!!!"
"THEY CREATE CONFUSION!!!"
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

All false... and god forbid this hits the corporate user critical-mass, where every corporation starts using them, causing the concept to become standardized. Be prepared for the impact this will have on every economic rudiment that drives 'value' in a domain name. You can whistle past the graveyard all you wish, but the potential is *absolutely* there for this to be a paradigm buster. Won't happen overnight, but very well might happen over time. The commoditizing of the space to the right of the dot is not the same thing as raising fixed 'concept TLD's' like .jobs or .tel.

the dot stop · 03-20-2010, 10:10 AM

In viewing this quickly, my initail response is I really hope they fail.
Otherwise they will set a precedent that could be unstoppable.

I really don't want to see .Verizon, .McDonalds, .Chevy, .NFL, etc.

But stranger things have happened.

exsedo · 03-20-2010, 10:28 AM

My first post in this thread was flippant.

If this does become popular with major brands, it will in time, just about kill off domaining.
It will of course, get rid of cybersquatters, who have probably been the major cause of brands considering this course of action.

Ms Domainer · 03-20-2010, 10:30 AM

*

Just an educated guess:

You won't see domainers registering domains from a "brand" or corporate registrar because they won't be available to the general public. Companies will most likely use them in-house for employee email addresses and for advertising purposes. The TLD will be tightly controlled.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

No loose.canon for anyone.

If companies snag their corporate TLD, it will be more of a move to circumvent cyber- and typosquatting, which means that corporate TLDs may be ushering in the end of gTLDs, at least for large companies. It will be easier to build trust on a corporate TLD that is completely controlled by the corporation itself than mess around with .com, .net, etc., where anything goes.

Never underestimate the power of Madison Ave. advertising $$$$$$$$$$$$$$$$$$ to get the word out about a new TLD owned by a corporation.

*

***mwzd*** · 03-20-2010, 11:27 AM

These will be restricted for use I think, for internal use or use by their partners, resellers and retailers.

I don't see why canon would allow a domain investor to register loans.canon or sex.canon

I don't see this affecting regular domain investing, not even if ALL fortune 500 companies have their own extensions tomorrow, after all how many of us sell to these types?

exsedo · 03-20-2010, 11:57 AM

I think we have to look at what size or stature a company achieves before it can manage its own domain extension. At the moment, for a company to buy a domain name for over say, $xxxx they are usually quite a big concern. How big a step from that position, would it be for them to manage their own extension ? It would certainly seem to have a lot of benefits for the company with regard to not loosing as much to stolen traffic, more control and efficiency with adverizing budgets, and tax advantages to name but a few.

***Makis.TV*** · 03-20-2010, 12:02 PM

As much as I dont like this new gtld I feel they are coming and they are the future.

barefoottech · 03-20-2010, 02:09 PM

Originally Posted by Dongsman

Expect a LOT more of this.

The fallacious arguments raised by 'domainers' as to why vanity TLD's won't take hold in corporate America are a joke.

"THEY'RE TOO EXPENSIVE!"
????: NamePros.com http://www.namepros.com/showthread.php?t=645870
"THEY'RE TOO HARD TO MANAGE!!!"
"THEY CREATE CONFUSION!!!"

All false... and god forbid this hits the corporate user critical-mass, where every corporation starts using them, causing the concept to become standardized. Be prepared for the impact this will have on every economic rudiment that drives 'value' in a domain name. You can whistle past the graveyard all you wish, but the potential is *absolutely* there for this to be a paradigm buster. Won't happen overnight, but very well might happen over time. The commoditizing of the space to the right of the dot is not the same thing as raising fixed 'concept TLD's' like .jobs or .tel.

Exactly spot on the money
companies spend more on 1 business lunch than they will on getting their own .Brand

namewaiter · 03-20-2010, 04:21 PM

regardless of how many adapt it i still think it will be a failure.

go to...

canon.com

or will it be..

http:// www.canon
home.canon
us.canon
products.canon ???

this may bring some corporations some early exposure and create some buzz, but in the long run it will only bring confusion to the masses, much the same way many alternative tlds have and because of this, have not been able to catch on.

small businesses make up the majority of business done in the US, how many can spend the time creating a vanity tld, let alone have the money to do so?

evirtual1 · 03-20-2010, 05:35 PM

there is no doubt that some of the major companies will adopt this , what starts as a novilty may become the standard ?? , simple truth not all companies can afford the run their own extension , so there will be room for .canon and .com ........simply because of cost, i would not expect any sub leasing of these types of names

dtagr · 03-20-2010, 10:47 PM

Originally Posted by dotker

Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com."

????: NamePros.com http://www.namepros.com/showthread.php?t=645870

This can't be a serious statement. How can imageRUNNERLBP3460.canon be considered "easier to remember" than canon.com.

I don't understand the fuss.

Who will type-in imageRUNNERLBP3460.canon

If a customer is looking for information about printers or to buy a printer they are still going to go to their favourite search engine.

I find it interesting that a company that size finds it of value. I don't think they would take this approach lightly, so they must have some plan for it other than a landing page I mean. Whatever it is I don't see anything more than generating a little short term buzz and some free press. By the time the 100th or so company does it even that will be gone.

Some would argue that it might create a secure portal for suppliers,resellers,affiliates etc but doesn't an intranet accomplish this as well for far less cost?

One question i would have would be what if a company changes direction after establishing their own TLD and doesn't renew? Does the TLD cease to exist? Is it available to be registered by others - individuals or competitors? Would it be treated similarly to an abandoned trademark?

My second question will be :Is NP going to add a TLD appraisal section to the forum? Cause I just registered .MakeMoneyOnlineAtHomeForFree and I want to know what it's worth.

Someone needs to modify this smiley to say "Great TLD".

In all seriousness I'd appreciate some elaboration from those who think there is something to worry about. I don't see it.

evirtual1 · 03-20-2010, 11:22 PM

Originally Posted by dtagr

This can't be a serious statement. How can imageRUNNERLBP3460.canon be considered "easier to remember" than canon.com.

I don't understand the fuss.

Who will type-in imageRUNNERLBP3460.canon
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

If a customer is looking for information about printers or to buy a printer they are still going to go to their favourite search engine.

I find it interesting that a company that size finds it of value. I don't think they would take this approach lightly, so they must have some plan for it other than a landing page I mean. Whatever it is I don't see anything more than generating a little short term buzz and some free press. By the time the 100th or so company does it even that will be gone.

Some would argue that it might create a secure portal for suppliers,resellers,affiliates etc but doesn't an intranet accomplish this as well for far less cost?

One question i would have would be what if a company changes direction after establishing their own TLD and doesn't renew? Does the TLD cease to exist? Is it available to be registered by others - individuals or competitors? Would it be treated similarly to an abandoned trademark?

My second question will be :Is NP going to add a TLD appraisal section to the forum? Cause I just registered .MakeMoneyOnlineAtHomeForFree and I want to know what it's worth.

Someone needs to modify this smiley to say "Great TLD".

In all seriousness I'd appreciate some elaboration from those who think there is something to worry about. I don't see it.

......printers.canon

soggyindo · 03-21-2010, 12:51 AM

i can't wait until it's busted open, personally... it'll shake things up for people to take advantage of... and might make people sitting on quality .me, .tv, .infos etc a little better off?

namewaiter · 03-21-2010, 06:14 AM

Originally Posted by dtagr

One question i would have would be what if a company changes direction after establishing their own TLD and doesn't renew? Does the TLD cease to exist? Is it available to be registered by others - individuals or competitors? Would it be treated similarly to an abandoned trademark?

Great question!
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

Over the last few years we have seen our share of failed companies, would the government have to step in and become an affilias?

think about .curcuitcity, .compusa, .saturn, .inkstop, .lehman, .wamu, .enron, .bearstearns, .indymac

Jaco · 03-21-2010, 08:51 AM

The funny thing is, the internet is SO SO new in the grand scheme of things... The human mind is conditioned to think in extremely small increments. To most people, everything is measured in terms of what has happened, up until now. If something cannot be referenced to a historical event, they cannot conceive of it possibly occurring. They cannot resolve anything in terms of 'from here, forward'.

History is a great teacher, but it isn't a crystal ball and when you're talking about something as fluid, dynamic, rapidly evolving and relatively young as commercial internet, to cite the past as being the indelible standard-bearer going into the future is just absurd.

If you bang out what sort of interests any given large or midsize corporation has as far as their presence on the internet, some things are clear.

Their emphasis tends to be on integrating their web presence and creating a nexus between their central brand and whatever products they offer. As patiently as domainers have been so far- sitting around with their thumbs up their asses waiting for the larger corporate world to 'get it' on domain names and come rushing in to buy keyword names- the fact remains that the strategies employed by larger corporations are the EXACT OPPOSITE of 'domainer logic' and a vanity TLD is made to order for what the commercial world says it wants.

It's pretty likely that an inevitable economic consequence is the costs associated with obtaining a vanity TLD will drift downward, making them much more accessible to smaller interests and concerns. They will be expensive in the beginning, then, they will get cheaper and cheaper. If you figure that a mandatory 2 year domain reg with Netsol cost $70 in 1997 and that same thing can be accomplished for $14 thirteen years later, you're talking an 80% reduction in cost to the consumer over a decade plus. If that same general pricing course occurs with vanity TLDs, they will eventually get to the point where most mid-small businesses (in addition to well-off individuals) could afford one, if they so desired, and sure enough, the right-of-the-dot keyword race will be on.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

I'm not saying this WILL happen, but I do believe that of all the different ideas proposed so far to break TLD paradigms and open up new streams of keywords (chiefly, the past introductions of new, fixed 'concept' gTLD's that have all failed, for the most part), the commoditization of the TLD structure- and the capacity for businesses to effectively 'become' their own TLD- stands the greatest chance of clawing up .com mountain and taking on the king of the hill for consumer mindshare. As stated earlier: this definitely will not happen overnight, but if it happens at all, it could happen over time.

**John Baron** · 03-21-2010, 04:10 PM

did u guys saw that ?

Canon

is that the start of the end of our beloved dot Com ?

...

DubDubDubDot · 03-21-2010, 04:35 PM

It's certainly the start of something.

Most likely, just typing ".TLD" in the address bar will take you to the site. No full URL necessary. If so, all major companies will want this functionality. For the first time, .com will be second rate.

Sparhawke · 03-21-2010, 04:45 PM

I don't think the .com will be second rate as it is still the most internationally recognised extension but it will stop many trademark squatters in their tracks...

DubDubDubDot · 03-21-2010, 04:50 PM

Originally Posted by Sparhawke

I don't think the .com will be second rate as it is still the most internationally recognised extension but it will stop many trademark squatters in their tracks...

I meant second rate in that .keyword will be more desirable than keyword.com (assuming that you can just enter in .TLD).

abc3200 · 03-21-2010, 04:59 PM

This is going to have very little effect on .com or any other extension, imo. First of all, it's likely to be available only to the largest companies in the world. And they aren't buying all that many domain names anyway. Secondly, .canon is unlikely to be preferred to canon.com. If it is, product.canon is almost certainly not going to be preferred to product.com, despite the product being a Canon product. Third, if every company starts buying their own .company, it would just be a bunch of .company extensions replacing the .com for those companies. The proliferation of .company names would make things inconvenient for users and owners of .company extensions will undoubtedly want to own company.com.

Domagon · 03-21-2010, 05:03 PM

From what I see, they've not even applied yet. It's just a PR spin piece about how they're planning to apply.
????: NamePros.com http://www.namepros.com/showthread.php?t=645870

The irony here is that if the root is opened to vanity gTLDs, as ICANN is proposing, easy, intuitive, unique "brandables" become more valuable in marketing over pure generics, which will in many instances be unavailable / diluted by similar vanity gTLDs...

In addition, most people already are using search engines much of the time to reach sites. And that's going to greatly increase as other browsers follow Google's Chrome approach of integrating the address bar and search engine all into one.

Interesting how what's old is new again - unique name branding that can be easily protected; not worth the expense ($200,000+ plus on-going maintenance fees) registering as a gTLD by others, since it's not generic.

Ron

03-20-2010, 03:21 AM	THREAD STARTER #1 (permalink)
dotker NamePros Regular Join Date: Apr 2009 Posts: 775	Get your .canon (DOT CANON) what is the ICANN thinking now? Canon TOKYO, March 16, 2010—Canon Inc. announced today that it will begin the acquisition process for the top-level domain name ".canon," based on the new generic Top Level Domain (gTLD) registration system. The non-profit organization ICANN (Internet Corporation for Assigned Names and Numbers), which maintains and regulates the Internet's addressing system, has rigorously evaluated the current gTLD string of characters' societal value, utilization purpose, and use in an organization's operations. At its International Public Meeting held in June 2008, however, ICANN approved the relaxation and liberalization of the new gTLD system adoption rules. Following this meeting, a number of disputes arose surrounding whether the entry procedures were fair and adequate, and it was expected that the new gTLD system would commence registration application within 2010 at the earliest. The new gTLD system is expected to allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses. ????: NamePros.com http://www.namepros.com/domain-name-discussion/645870-get-your-canon-dot-canon.html Along with its expanding global business activities, Canon will continue to provide online information and services to its users, consumers, and other stakeholders, across the world's countries and regions. With the adoption of the new gTLD system, which enables the direct utilization of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com." Canon has made the official decision to begin necessary procedures to acquire ".canon" upon the introduction of the new system. Following approval for the new gTLD system, which is expected to take place after the latter half of 2011, Canon will make full use of the new domain name to increase the convenience and effectiveness of its online communications. __________________ Dotker Online Services LaUnion.ORG on Bido Auctions

03-20-2010, 05:43 AM	#2 (permalink)
gilescoley NamePros Expert Join Date: Nov 2007 Location: Perth Posts: 5,736	Excellent, I want this one lol Loose.Canon __________________ TabletApp.com \| 3DChannel.com \| HoloTech.com \| CloudPros.com \| CloudGuru.com \| CloudPlans.com \| CloudLand.com \| CloudSpecialist.com \| CloudArmy.com \| CloudComputing.co.in \| SolarEU.com \| DevGeek.com \|

03-20-2010, 06:48 AM	#4 (permalink)
exsedo Senior Member Join Date: Jun 2008 Location: England Posts: 2,668	Its a long shot __________________ Unenforceable Loan ?-Desktop 3D Printer- Top 20 Coupons

03-20-2010, 10:10 AM	#6 (permalink)
the dot stop Senior Member Join Date: Dec 2008 Location: DomainSales.TV Posts: 3,585 Follow @thedotstop	In viewing this quickly, my initail response is I really hope they fail. Otherwise they will set a precedent that could be unstoppable. I really don't want to see .Verizon, .McDonalds, .Chevy, .NFL, etc. But stranger things have happened. __________________ DomainSales.tv ANALYZE.TV

03-20-2010, 10:28 AM	#7 (permalink)
exsedo Senior Member Join Date: Jun 2008 Location: England Posts: 2,668	My first post in this thread was flippant. If this does become popular with major brands, it will in time, just about kill off domaining. It will of course, get rid of cybersquatters, who have probably been the major cause of brands considering this course of action. __________________ Unenforceable Loan ?-Desktop 3D Printer- Top 20 Coupons

	LeadRefs	Forum Sponsorship
	Want to sell your domain? LeadRefs.com finds multiple potential buyers to contact instantly!

03-20-2010, 06:36 AM	#3 (permalink)
mainhoondon NamePros Regular Join Date: May 2009 Location: India Posts: 533	I would like to get Sue.cannon lol ..

03-20-2010, 10:01 AM	#5 (permalink)
Jaco Account Suspended Join Date: Apr 2009 Location: Chicago, Illinois Posts: 1,442	Expect a LOT more of this. The fallacious arguments raised by 'domainers' as to why vanity TLD's won't take hold in corporate America are a joke. "THEY'RE TOO EXPENSIVE!" "THEY'RE TOO HARD TO MANAGE!!!" "THEY CREATE CONFUSION!!!" ????: NamePros.com http://www.namepros.com/showthread.php?t=645870 All false... and god forbid this hits the corporate user critical-mass, where every corporation starts using them, causing the concept to become standardized. Be prepared for the impact this will have on every economic rudiment that drives 'value' in a domain name. You can whistle past the graveyard all you wish, but the potential is absolutely there for this to be a paradigm buster. Won't happen overnight, but very well might happen over time. The commoditizing of the space to the right of the dot is not the same thing as raising fixed 'concept TLD's' like .jobs or .tel.

03-20-2010, 10:30 AM	#8 (permalink)
Ms Domainer Senior Member Join Date: Jul 2008 Posts: 2,467	* Just an educated guess: You won't see domainers registering domains from a "brand" or corporate registrar because they won't be available to the general public. Companies will most likely use them in-house for employee email addresses and for advertising purposes. The TLD will be tightly controlled. ????: NamePros.com http://www.namepros.com/showthread.php?t=645870 No loose.canon for anyone. If companies snag their corporate TLD, it will be more of a move to circumvent cyber- and typosquatting, which means that corporate TLDs may be ushering in the end of gTLDs, at least for large companies. It will be easier to build trust on a corporate TLD that is completely controlled by the corporation itself than mess around with .com, .net, etc., where anything goes. Never underestimate the power of Madison Ave. advertising $$$$$$$$$$$$$$$$$$ to get the word out about a new TLD owned by a corporation. * __________________ Food for Thought So live that you wouldn't be ashamed to sell the family parrot to the town gossip.

03-20-2010, 11:27 AM	#9 (permalink)
*mwzd* Extension Agnostic Join Date: Jan 2007 Location: Mumbai, India Posts: 7,918 Follow @mwzd	These will be restricted for use I think, for internal use or use by their partners, resellers and retailers. I don't see why canon would allow a domain investor to register loans.canon or sex.canon I don't see this affecting regular domain investing, not even if ALL fortune 500 companies have their own extensions tomorrow, after all how many of us sell to these types? __________________ Premium Domains for Sale \| Domain Broker \| Domain Consultant \| Domain Blog WebSite Development \| MiniSites

03-20-2010, 11:57 AM	#10 (permalink)
exsedo Senior Member Join Date: Jun 2008 Location: England Posts: 2,668	I think we have to look at what size or stature a company achieves before it can manage its own domain extension. At the moment, for a company to buy a domain name for over say, $xxxx they are usually quite a big concern. How big a step from that position, would it be for them to manage their own extension ? It would certainly seem to have a lot of benefits for the company with regard to not loosing as much to stolen traffic, more control and efficiency with adverizing budgets, and tax advantages to name but a few. __________________ Unenforceable Loan ?-Desktop 3D Printer- Top 20 Coupons

03-20-2010, 12:02 PM	#11 (permalink)
*Makis.TV* Business Member Join Date: Jan 2007 Location: Glyfada, Greece Posts: 2,826 Follow @makismour	As much as I dont like this new gtld I feel they are coming and they are the future. __________________ Check your Speed Test in just a few seconds Domain blogging, hosting tips, wordpress theme reviews and development Kids and Teens Alopecia Online Convert your psd layout 2 joomla template

03-20-2010, 04:21 PM	#13 (permalink)
namewaiter Senior Member Join Date: Nov 2004 Location: cleveland Posts: 2,203	regardless of how many adapt it i still think it will be a failure. go to... canon.com or will it be.. http:// www.canon home.canon us.canon products.canon ??? this may bring some corporations some early exposure and create some buzz, but in the long run it will only bring confusion to the masses, much the same way many alternative tlds have and because of this, have not been able to catch on. small businesses make up the majority of business done in the US, how many can spend the time creating a vanity tld, let alone have the money to do so?

03-20-2010, 05:35 PM	#14 (permalink)
evirtual1 NamePros Expert Join Date: Aug 2007 Location: Rod.Tv Posts: 7,369	there is no doubt that some of the major companies will adopt this , what starts as a novilty may become the standard ?? , simple truth not all companies can afford the run their own extension , so there will be room for .canon and .com ........simply because of cost, i would not expect any sub leasing of these types of names __________________ Start your business with.... AllDogWalking.Com Business Information School Study Guide Blonde Last edited by evirtual1; 03-20-2010 at 09:50 PM.

03-21-2010, 12:51 AM	#17 (permalink)
soggyindo Senior Member Join Date: Feb 2008 Location: ✰$479 sites✰ artistwebsite.org Posts: 1,283	i can't wait until it's busted open, personally... it'll shake things up for people to take advantage of... and might make people sitting on quality .me, .tv, .infos etc a little better off? __________________ Get a top quality domain portfolio, blog, or developed website, from $479. Quote NAMEHUGGER11 for a NamePros only discount. Artist Website \| Contemporary Art Blogs.

03-21-2010, 08:51 AM	#19 (permalink)
Jaco Account Suspended Join Date: Apr 2009 Location: Chicago, Illinois Posts: 1,442	The funny thing is, the internet is SO SO new in the grand scheme of things... The human mind is conditioned to think in extremely small increments. To most people, everything is measured in terms of what has happened, up until now. If something cannot be referenced to a historical event, they cannot conceive of it possibly occurring. They cannot resolve anything in terms of 'from here, forward'. History is a great teacher, but it isn't a crystal ball and when you're talking about something as fluid, dynamic, rapidly evolving and relatively young as commercial internet, to cite the past as being the indelible standard-bearer going into the future is just absurd. If you bang out what sort of interests any given large or midsize corporation has as far as their presence on the internet, some things are clear. Their emphasis tends to be on integrating their web presence and creating a nexus between their central brand and whatever products they offer. As patiently as domainers have been so far- sitting around with their thumbs up their asses waiting for the larger corporate world to 'get it' on domain names and come rushing in to buy keyword names- the fact remains that the strategies employed by larger corporations are the EXACT OPPOSITE of 'domainer logic' and a vanity TLD is made to order for what the commercial world says it wants. It's pretty likely that an inevitable economic consequence is the costs associated with obtaining a vanity TLD will drift downward, making them much more accessible to smaller interests and concerns. They will be expensive in the beginning, then, they will get cheaper and cheaper. If you figure that a mandatory 2 year domain reg with Netsol cost $70 in 1997 and that same thing can be accomplished for $14 thirteen years later, you're talking an 80% reduction in cost to the consumer over a decade plus. If that same general pricing course occurs with vanity TLDs, they will eventually get to the point where most mid-small businesses (in addition to well-off individuals) could afford one, if they so desired, and sure enough, the right-of-the-dot keyword race will be on. ????: NamePros.com http://www.namepros.com/showthread.php?t=645870 I'm not saying this WILL happen, but I do believe that of all the different ideas proposed so far to break TLD paradigms and open up new streams of keywords (chiefly, the past introductions of new, fixed 'concept' gTLD's that have all failed, for the most part), the commoditization of the TLD structure- and the capacity for businesses to effectively 'become' their own TLD- stands the greatest chance of clawing up .com mountain and taking on the king of the hill for consumer mindshare. As stated earlier: this definitely will not happen overnight, but if it happens at all, it could happen over time. Last edited by Jaco; 03-21-2010 at 08:55 AM.

03-21-2010, 04:10 PM	#20 (permalink)
John Baron SEO Optimizer Join Date: Mar 2009 Posts: 961	Canon Buys dot Canon tld did u guys saw that ? Canon is that the start of the end of our beloved dot Com ? ... Last edited by John Baron; 03-21-2010 at 04:15 PM.

03-21-2010, 04:35 PM	#21 (permalink)
DubDubDubDot Senior Member Join Date: May 2008 Posts: 1,634	It's certainly the start of something. Most likely, just typing ".TLD" in the address bar will take you to the site. No full URL necessary. If so, all major companies will want this functionality. For the first time, .com will be second rate.

03-21-2010, 04:45 PM	#22 (permalink)
Sparhawke Senior Member Join Date: Jan 2010 Location: England Posts: 1,726	I don't think the .com will be second rate as it is still the most internationally recognised extension but it will stop many trademark squatters in their tracks... __________________ I taut I taw a Putty Tat Available Domain Names

03-21-2010, 04:59 PM	#24 (permalink)
abc3200 NamePros Regular Join Date: Aug 2009 Posts: 245	This is going to have very little effect on .com or any other extension, imo. First of all, it's likely to be available only to the largest companies in the world. And they aren't buying all that many domain names anyway. Secondly, .canon is unlikely to be preferred to canon.com. If it is, product.canon is almost certainly not going to be preferred to product.com, despite the product being a Canon product. Third, if every company starts buying their own .company, it would just be a bunch of .company extensions replacing the .com for those companies. The proliferation of .company names would make things inconvenient for users and owners of .company extensions will undoubtedly want to own company.com.

03-21-2010, 05:03 PM	#25 (permalink)
Domagon Senior Member Join Date: Jan 2006 Location: Wyomissing, PA, USA Posts: 1,223	From what I see, they've not even applied yet. It's just a PR spin piece about how they're planning to apply. ????: NamePros.com http://www.namepros.com/showthread.php?t=645870 The irony here is that if the root is opened to vanity gTLDs, as ICANN is proposing, easy, intuitive, unique "brandables" become more valuable in marketing over pure generics, which will in many instances be unavailable / diluted by similar vanity gTLDs... In addition, most people already are using search engines much of the time to reach sites. And that's going to greatly increase as other browsers follow Google's Chrome approach of integrating the address bar and search engine all into one. Interesting how what's old is new again - unique name branding that can be easily protected; not worth the expense ($200,000+ plus on-going maintenance fees) registering as a gTLD by others, since it's not generic. Ron __________________ Domagon - Website Management and Domain Name Sales

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