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Old 07-10-2005, 07:36 PM THREAD STARTER               #1 (permalink)
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Keyword Prices


June Keyword Prices Up 3 Percent
????: NamePros.com http://www.namepros.com/domain-name-discussion/105552-keyword-prices.html
7 Jul 2005
Search term prices rose 3 percent in June, reaching an average of $1.72, up from $1.67 in May, according to the Fathom Online Keyword Price Index, reports MediaPost. Since September, when the index was first published, prices have increased some 25 percent.

Keywords related to wireless services increased 19 percent in June, reaching $1.19, the highest for the category since the index started. Retail keywords were up 9 percent, to $0.53; in November, their average was $0.60.

Keyword prices in other categories registered small increases (investing, up 5 percent; consumer service, 3 percent; mortgages, 3 percent; cars, 2 percent; and travel, 1 percent). Broadband-related search-term prices fell 2 percent, to $1.97.

Fathom indices are based on a weighted average of bid prices of the top-five ranked positions across U.S. Tier 1, 2, and 3 search vendors of keywords, not including brand keywords. The keyword list for each industry consists of the 500 most-queried keywords.
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Old 07-10-2005, 11:27 PM   #2 (permalink)
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very interesting Equity! Lets hope the trend continues....
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Old 07-10-2005, 11:39 PM   #3 (permalink)
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Meanwhile more middle-men take more of a % from the actual publisher...

And Google seems to be paying a smaller % as well... (Post to follow, but from watching my ad campaign on my own site...)

-Allan
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Old 07-11-2005, 12:41 PM THREAD STARTER               #4 (permalink)
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Post it ALLAN Interested to hear what you came up with Sir.
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